Week 1

NOTRE DAME OF MAKILALA, INC.
Poblacion, Makilala, Cotabato

MEDIA AND
INFORMATION
LITERACY
Lesson 1
Jezza Mae N. Cole, LPT

 LITERACY
 MEDIA
 INFORMATION
 TECHNOLOGY
 EVALUATE
COLE, 2023 Media and Information Literacy

Crossword Puzzle
I N F O R M A T I O N R
G N R E A M T I N G S E
C W F E S I U D L Y K G
A D L O V E C C G K S L
N V I S R A E O I U H J
W G T O A M L J P A W A
E E E R W O I U I H L P
R Q R J N K T D A O D E
G M A H U M E G M T J F
T A C F O M Q M F Q E K
H E Y T P W W T G B Y F
T I O P Q Y E S F U W L
COLE, 2023 Media and Information Litecy

Introduction to Media and

Information Literacy
Lesson 1
Jezza Mae N. Cole, LPT

Definition of Terms!
Communication – pertained to a purposeful exchange of
information and messages between people or groups of
people by speaking, writing, gestures, and signs.
Messages – refer to any form of communication
(information, feelings, and ideas) passed or transmitted
using a channel. Turow (2007) described them
(messages) as a collection of symbols that appear
purposefully organized (meaningful) to those sending or
receiving them.
Media – are the methods or tools in which information
can be exchanged and communication can be facilitated.
Interpersonal Communication – refers to the
communication between two persons, whether they are
verbal or non – verbal.
Mediated interpersonal communication – refers to the
process where technology stands in between the parties
communicating and becomes the channel by which the
message is sent or received.
Mass communication – refers to communication
systems used to create, produce, and disseminate
media texts to mass audiences, traditional forms of
mass communication consist of newspaper, radio,
television, and film. It is also understood that in
mass communication, there is no immediate
feedback between the source and the receiver.
Organizational Communication – refers to

communication used in the business
environments.
Media and Information Literacy – refers to
the essential competencies (knowledge, skills,
attitudes) that allow citizens to engage with
media and other information providers.
What is Literacy?
The word “literacy” usually describes the ability to read and
write.

What is Literacy?
recognizing identify understand what
letters words what those words mean

What is Literacy?
- Readers then become writers with

more experience, readers and writers
develop strong literacy skills.

Media Literacy
- It is the ability to access, analyze,
evaluate, and create media in a variety of
forms. It aims to empower citizens by
providing them with the competencies
(knowledge and skills) necessary to
engage with traditional media and new
technology.

What is Media Literacy?

- The ability to identify different types of media and
understand the messages they’re sending.
- But all media shares one thing: someone created
it, and it was created for a reason, understanding
that reason is the basis of media literacy.
- Media literacy is an essential skill in the digital
age.

- Media Literacy is the ability to:
 Decode media messages (including the
systems in which they exist)
 Assess the influence of those messages on
thoughts, feelings, and behaviors.
 Create media thoughtfully and
conscientiously.

- What can Media Literacy do for us?
 Expands the concept of literacy, as today’s messages come
in many forms and literacy can no longer refer simply to the
ability to read and write.
 Offers a solution to public health issues, such as body
image issues and substance use, exacerbated by toxic
media messages.
 Empowers all people to engage in a global media
environment.
Examples:
a) Jennifer thinks first before posting on her
social media account.
b) Ruel posts pictures of every event of his life on
Instagram and Facebook.

Information Literacy
-It is the ability to recognize when

information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.

What is Information Literacy?

- Information literacy curriculum includes:
• Tool literacy – the ability to use print and electronic
resources including software.
• Resource literacy – the ability to understand the form,
format, location and access methods of information
resources.
• Social – structural literacy – knowledge of how
information is socially situated and produced. It includes
understanding the scholarly publishing process.

- Information literacy curriculum includes:
• Research literacy – the ability to understand
and use information technology tools to carry our
research including discipline – related software.
• Publishing literacy – the ability to produce a text
or multimedia report of the results of research.


- Most generally, Information literacy refers to a
cluster of competencies, including the ability:
• To recognize when you need information
• To understand the type of information you need
• To know how to search for information
• To interpret information, and
• To know how to use and cite information.
Examples:
a) Angela is a school journalist, and she wants to
write about the effectiveness of the vaccines for
the Covid 19, so she identifies, evaluate and use
information accurately.
b) Students from NDMI were taught to give citations to every
data and fact they gather for their research.

Technology Literacy
It refers to the ability of an individual,

either working independently or with
others, to responsibly, appropriately,
and effectively use technological tools.
Using these tools an individual can
access, manage, integrate, evaluate,
create, and communicate information.

Examples
a) Computer Software Services students are asked to
make a LAN port for connectivity and easy access to
the internet.
b) Simon is adored by everyone especially by painting
collectors because of his skills in making comic
characters using digital painting.

Terms to understand
Media Literacy – the ability to read, analyze, evaluate and produce
communication in a variety of media.
Information literacy – the ability to recognize when information is
needed and to locate, evaluate, effectively use and communicate
information in its various formats.
Technology literacy – the ability to use digital technology,
communication tools or networks to locate, evaluate, use, and create
information.
Responsible Use of Media and Information

1. Ensure personal information Safety
- don’t display or give away your personal
information on your social media account. When
you are using applications and websites, read
first the “terms of use”
- it is wise to take a close look and read all the
sections thoroughly.


2. Get Permission
- when posting videos or pictures of other
people on your social media account, do not
forget to ask for the owner’s approval and of the
people who appeared in the video or picture.


3. Think Before You Click!
- when posting or sharing on social media,
think first if the information you are going to post,
or share is accurate, helpful, informative, nice,
and kind to others.
- avoid posting or sharing inappropriate,
uncomfortable, or rude insights on your account.


4. Keep your password safe
- keep an eye on your account; do not let others
know your password. Update your password often
to avoid your account from being hacked or used
by a poser.


5. Spread Positivity
- share positive and uplifting posts to your
friends.
- as much as possible, avoid negativity and
hate in your account because what you post on
social media becomes a reflection of yourself.

THANK YOU

Week 1

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NOTRE DAME OF MAKILALA, INC.

Poblacion, Makilala, Cotabato

Jezza Mae N. Cole, LPT

COLE, 2023 Media and Information Literacy

COLE, 2023 Media and Information Litecy

Introduction to Media and

Jezza Mae N. Cole, LPT

Organizational Communication – refers to

COLE, 2023 Media and Information Literacy

letters words what those words mean

COLE, 2023 Media and Information Literacy

- Readers then become writers with

COLE, 2023 Media and Information Literacy

COLE, 2023 Media and Information Literacy

What is Media Literacy?

What is Media Literacy?

What is Media Literacy?

COLE, 2023 Media and Information Literacy

-It is the ability to recognize when

COLE, 2023 Media and Information Literacy

What is Information Literacy?

What is Information Literacy?

COLE, 2023 Media and Information Literacy

What is Information Literacy?

COLE, 2023 Media and Information Literacy

It refers to the ability of an individual,

COLE, 2023 Media and Information Literacy

COLE, 2023 Media and Information Literacy

Responsible Use of Media and Information

COLE, 2023 Media and Information Literacy

Responsible Use of Media and Information

COLE, 2023 Media and Information Literacy

Responsible Use of Media and Information

COLE, 2023 Media and Information Literacy

Responsible Use of Media and Information

COLE, 2023 Media and Information Literacy

Responsible Use of Media and Information

COLE, 2023 Media and Information Literacy

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