INTRODUCTI

ON TO
DIGITAL
BUSINESS
AND E-
COMMERCE

RINNY APRILIANY ZAKARIA

SELASA, 30 AGUSTUS 2023

LEARNING OUTCOMES
1. Menjelaskan definisi dan lingkung bisnis digital dan e-commerce,
serta perbedaannya
2. Menjelaskan alasan utama mengadopsi bisnis digital dan
hambatannya
3. Menjelaskan tantangan dalam menjalankan bisnis digital, khususnya
bisnis strat-up
2 kunci yang menjadi peluang berkembangnya
bisnis digital
Inbound Marketing => The consumer is proactive in actively seeking
out information for their needs, and interactions with brands are
attracted through content, search and social media marketing
Mobile Marketing => Electronic transactions and communications
conducted using mobile deviceses
The different between e-commerce and business
digital
Electronic-Commerce => All electronically mediated transactions between an organisation and any third
party it deals with
 A communications perspective – the delivery of information, products or services or payment by
electronic means
 A business process perspective – the application of technology towards the automation of business
transactions and workflows
 A service perspective – enabling cost cutting at the same time as increasing the speed and quality of
service delivery
 An online perspective – the buying and selling of products and information online.
Electronic-Business => the transformation of key business processes through the use of Internet technologies
Electronic commerce is not solely restricted to the actual buying and selling of products, but also includes pre- sale and post- sale activities across
the supply chain
CLASIFICATION OF E-
COMMERCE
THE RELATION BETWEEN INTERNET,
INTRANET AND EXTRANET
 DIFFERENT TYPES OF SELL-
SIDE COMMERCE /
1. Transactional e-commerce sites => These enable purchase of products online. The sites also
support the business by providing information for consumers who prefer to purchase products
offline. Visit these examples: an end-product manufacturer such as Vauxhall
(www.vauxhall.co.uk) or an online retailer such as Amazon (www.amazon.com).
2. Services-oriented relationship-building websites => Provide information to stimulate purchase
and build relationships, particularly where products are not suitable for sale online. Visit these
examples B2C portal for energy supplier British Gas (www.house.co.uk).
3. Brand-building sites => Provide an experience to support the brand
4. Publisher or media sites => Provide information, news or entertainment about a range of topics.
Visit these examples: Yahoo! (www.yahoo.com) (B2C) and Silicon (www.silicon.com) (B2B)
5. Social network sites (SNS)
The three main options for online
media investment
 Paid media => Advertising: Paid search; Display ads; Afliate
marketing
 Earned media. => Partner networks: Publisher editorial; Influencer
outreach; Word-of-mouth; Social networks
 Owned Media => Digital properties: Website(s); Blogs; Mobile apps
 Digital business opportunities
 Digital business has introduced new opportunities for small and
large organisations to compete in the global marketplace.
 transmitting and transforming information can be used for
competitive advantage
 The Internet also provides significant opportunities for many
businesses to build closer relationships with their existing customers
and suppliers online to help achieve customer retention
 Encouraging use of online, digital business services by customers
and suppliers can significantly reduce costs while providing a new,
 Drivers of digital technology
adoption
1. Potential for increased revenue arising from increased reach to a larger customer base and encouraging
loyalty and repeat purchases amongst existing customers
2. Cost reduction achieved through delivering services electronically. Reductions include staff costs,
transport costs and costs of materials such as paper
 Increasing speed with which supplies can be obtained
 Increasing speed with which goods can be dispatched
 Reduced sales and purchasing costs
 Reduced operating costs
3. Competitive pressures
4. Market advantage
5. Improving customer satisfaction while building strong relationships
 Risks and barriers to digital business
adoption
1. There are many practical risks to manage, if ignored, can lead to bad customer experiences and bad news
stories which damage the reputation of the company
 Hackers penetrating the security of the system and stealing credit card details
 Websites that fail because of a spike in visitor traffi c aft er a peak- hour TV advertising campaign
 A company emails customers without receiving their permission, so annoying customers and potentially
breaking privacy and data protection laws.
2. Consumer barriers to adoption of the Internet included:
 No perceived benefit
 Lack of trust
 Security problems
 Lack of skills
 Cost