Bond with Pidilite: Fevicol Relam Case Study

Please work on the Deliverables given in the Case Study along with the below Questions:

1.What is the Market Opportunity. Explain how you arrived on the same
2.What is your Marketing Plan for the Category 
3.What are your Ideas/ Opportunities for the segment

Market Opportunity Sizing:

Recognize that due to the dirty and time-consuming renovation process, homeowners tend to
steer clear of laminated furniture. Inspiring homeowners to rethink furniture renovation as part
of their redecorating process is Fevicol Relam's rapid, affordable, and hassle-free option.
Woodworking Contractors: Demonstrate how Fevicol Relam facilitates furniture renovation to
highlight the possibility for additional revenue. Contractors can use this product to increase
their earnings by gaining access to a previously untapped market niche.
Dealers: Make sure to emphasize that because Fevicol Relam is increasing demand for new
laminates, dealers will benefit from higher laminate consumption. The product is compatible
with their current sales channels and presents a chance to grow their clientele.

Marketing Plan:
Homeowners' Proposal: Inform homeowners about the benefits and paradigm-shifting nature of
Fevicol Relam. Promote it as a reasonably priced alternative to traditional restoration that will
give their furniture a new look without the chaos and noise.
Proposal for Wood Working Contractors: Show contractors how Fevicol Relam can improve
their ability to do business. Showcase how it can meet the demand for hassle-free furniture
renovation to generate new sources of income.
Dealers' Proposal: Highlight how the demand created by Fevicol Relam could result in an
increase in laminate sales for dealers. Stress how the product can bring in additional
customers to their stores.
Medium of Communication:

Homeowners' Proposal: Inform homeowners about the benefits and paradigm-shifting nature of Fevicol
Relam. Promote it as a reasonably priced alternative to traditional restoration that will give their furniture
a new look without the chaos and noise.

Proposal for Wood Working Contractors: Show contractors how Fevicol Relam can improve their ability to
do business. Showcase how it can meet the demand for hassle-free furniture renovation to generate new
sources of income.

Dealers' Proposal: Highlight how the demand created by Fevicol Relam could result in an increase in
laminate sales for dealers. Stress how the product can bring in additional customers to their stores.

Communication Strategy:

Homeowners: Write relatable content highlighting how quickly and easily Fevicol Relam works. Showcase
actual case studies of successful conversions and address frequent worries like inconvenience during
renovations.

Woodworking contractors could promote Fevicol Relam as a business enabler who may help them grow
their profits by renovating their clients' furniture. Using demand and time saved, illustrate possible
earnings.

Dealers: Highlight Fevicol Relam as a chance to boost laminate sales. Display how it can increase foot traffic
to their stores and provide bundles with laminates.