PRINCIPLES OF DESIGN

DESCRIBE THE WAYS THAT

ARTIST USE THE ELEMENTS OF
ART IN A WORK OF ART
 BALANCE

 THEDISTRIBUTION OF THE VISUAL WEIGHT OF

OBJECTS, COLORS, TEXTURE AND SPACE

 HOW THE ELEMENTS WITHIN THE COMPOSITION

ARE ARRANGED EITHER SYMMERICALLY,
ASYMMETRICALLY OR RADIALLY TO CREATE THE
IMPRESSION OF EQUALITY IN WEIGHT OR
IMPORTANCE
 Symmetrical Balance

Refers to balance that is achieved by

arranging elements on either side of
the center of a composition in an
equally weighted manner
 Asymmetrical Balance

 Occurswhen you have different visual

images on either side of a design, and yet
the image still seems balanced.
 Radial Balance

 Visual elements are arranged around a

central point in the composition,
 EMPHASIS

 THEPART OF THE DESIGN THAT CATCHES THE

VIEWER’S ATTENTION
 RHYTHM

 IT IS CREATED WHEN ONE OR MORE ELEMENTS OF

DESIGN ARE USED REPEATEDLY TO CREATE A
FEEELING OF ORGANIZED MOVEMENT.

 IT CREATES A MOOD LIKE MUSIC OR DANCING

 PATTERN

 THESEARE MADE UP FROM DIFFERENT

COMPONENETS WHICH ARE THEN REPEATED
IN THE SAME WAY THROUGHOUT THE
DESIGN
 UNITY/HARMONY

 ITUNIFIES ALL OTHER PRINCIPLES WITHIN A

PIECE OF WORK, ALLOWING EACH
INDIVIDUAL ELEMENT TO COEXIST WITH ONE
ANOTHER TO FORM AN AESTHETICALLY
PLEASING DESIGN
 MOVEMENT

ITIS THE PATH THE VIEWER’S EYE

TAKES THROUGH THE WORK OF
ART OFTEN TO FOCAL AREA
 CONTRAST

 REFERSTO THE USE OF VISUALLY DIFFERENT

ELEMENTS.

 ITCAN GUIDE THE VIEWER’S EYE TO A FOCAL

POINT, HIGHLIGHT IMPORTANT INFORMATION AND
ADD VARIETY OR EVEN DRAMA TO A DESIGN