• Good Market Analysis

• Unique Brand ID Design

Wah Lah • Good Brand Value with strong
Brand financial background
• Perfect Brand Executions
Development • Good Brand Communications (E.g
Process Chicken Coconut Noodle)
• Brand Performances
Why Wah Lah has emerged • In 2017, 590 million
in business practice? packages sales
• Instant Noodles Giant
Nissin + Lluvia (Premier
Coffee)
• Better product
Experiences than
competitors
• Promote the global
branding
• Affordable price
How it has emerged ?
• Unique Packaging
• By developing the branding campaign very well via social media
• Unique Tastes with 6 different flavors
• True Authentic tastes
• Using Japan Technology
• Producing the products within Food Safety Standards (FSS)
Key components of
successful strategy for
building and managing brand
equity
• Brand Values
• Target Audience
• Market Analysis
• Brand Vision
• Public Relations
• Digital Marketing
 Available Branding
Strategies
• Company Name Branding
• Pros – Communication, Simplicity
• Cons – High Cost, High Risk
• Individual Branding
• Pros – Reduce influence, Customers Loyalty
• Cons – Risk for Market Cannibalisation
• Attitude Branding
• Pros – Premium Prices, Awareness and Differentiation
• Cons – Huge Development Cost, Limited quality flexibility
• Brand Extension Branding
• Pros – Saved Cost for new development
• Cons – Loss of reliability
• Private Label Branding
• Pros – High Profit Margins, Brand Loyalty
• Cons – Less Innovation, Retailers no control
Recommendation for
Wah Lah
• Individual Branding
• A company is in a position to create distinct
image for each of its products.
• Failure of one brand does not damage the
chance of success of Wah Lah brand.
• Wah Lan instant Noodle may stimulate
competition within the organization since each
brand is a responsibility of a different group.
• It contributes to the total efficiency of the
parent firms.
• Individual brands facilitate exploring different
market segments.
 What is Portfolio
Management ?

• Emphasis on dealing with the brands as

a group.

• Parent companies are faced with a tall

order in regards to prioritizing their
brand portfolios.

• To maximise the growth of the brand

What is Brand
Hierachy ?
• Also known as brand architecture

• Often refers to the brand strategy

• help businesses and indeed consumers communicate

vital brand elements and feature differences

• 3 types of Brand Hierachy

• Endorsed Brands

• Individual

• Family brand
What is Brand Equity
Management?

• Set of organizational processes

• To improve the understanding and use of the brand equity

concept within a firm.

• Qualitatvie and Qauntitative component

• The principles of successful brand equity management start

with a strong sense of understanding of the brand’s
standings in the hearts and minds of the consumer.
Conclusion
• Wah Lah is a good hybrid brand from two strong
organization

• The innovative technology by Japan for authentic taste

of Myanmar’s flavours what is different from
competitors.

• One of the best price to performance ratios in the

market

• Affordable price

• Safe and Stable product.

• Unique look on their packagin

References
•Rivers Agency. 2021. What are the Different Types of Branding Strategies? | Rivers Agency. [ONLINE] Available at: 

https://riversagency.com/what-are-the-different-types-of-branding-strategies. [Accessed 30 January 2021].

•The Japan Times. 2018. Instant noodle giant Nissin Foods launches products in Myanmar. [ONLINE] Available at: 

https://www.japantimesaco.jp/news/2018/08/15/business/corporate-business/instant-noodle-giant-nissin-foods-launches-products-myanmar/. [Accessed 29 January

2021].

•. 2021. Branded Consumer Foods - Capital Diamond Star Group. [ONLINE] Available at: https://www.cdsg.com.mm/branded-consumer-food/. [Accessed 30 January 2021].

•Nissin Foods JV launches instant noodles in Myanmar | S&P Global Market Intelligence. 2021. Nissin Foods JV launches instant noodles in Myanmar | S&P Global Market

Intelligence. [ONLINE] Available at: https://www.spglobal.com/marketintelligence/en/news-insights/trending/_iuvplkst_kag32jqnkwrw2. [Accessed 30 January 2021].

•Nissin Foods Group. 2021. Management Strategies | Investor Relations | NISSIN FOODS GROUP. [ONLINE] Available at: 

https://www.nissin.com/en_jp/ir/management/strategies/. [Accessed 30 January 2021].

•The 9 Key Elements of Brand Strategy — Effective Branding 101. 2021. The 9 Key Elements of Brand Strategy — Effective Branding 101. [ONLINE] Available at: 

https://www.ebaqdesign.com/blog/brand-strategy-elements#2. [Accessed 30 January 2021].

•Kelton Global. 2021. Beyond Authenticity: Building Brands With Character | Kelton Global. [ONLINE] Available at: 

https://www.keltonglobal.com/perspectives/beyond-authenticity-building-brands-character/. [Accessed 30 January 2021].

Thank you !
Feel Free to ask any questions !