COMPETITIVE

ANALYSIS
Competitor Analysis FOR AN AMBIENT SCENTING MACHINE

& PERFUME MANUFACTURING THAT PLANNING TO

ESTABLISH IN

IN SAUDI ARABIA
TABLE OF CONTENTS
Use the revised
titles in what
1. INTRODUCTION follows

2. TOP LEADING AMBIENT SCENTING MACHINE AND PERFUME MANUFACTURING

COMPANIES IN THE SAUDI ARABIAN MARKET

3. ANALYSIS OF TOP – 4 COMPANIES IN THE MARKET

4. SWOT ANALYSIS

5. PORTER’S 5 FORCE ANALYSIS

6. CONCLUSION
 Reduce the text, Use

INTRODUCTION bullet points. Focus on the

highlighted text

The Saudi Arabian market for ambient scenting machines and perfume manufacturing is a growing one. The

country is home to a large and affluent population, with a growing middle class. This has led to an increase in

demand for luxury goods, including perfumes and ambient scenting machines. The market is currently

dominated by a few large international companies, such as ScentAir and Air Aroma. However, there are also a

number of smaller, local companies that are starting to make inroads into the market.

The main competitive factors in this market include price, quality, and after-sales service. Customers are

looking for high-quality products that are affordable and that come with a good warranty. They are also looking

for companies that offer excellent after-sales service, such as prompt delivery and technical support.

In order to be successful in this market, it is important to have a strong brand identity and to offer a wide range

of products and services. It is also important to be able to compete on price and to offer excellent after-sales

service.

Here is a more detailed analysis of the competitive landscape in the Saudi Arabian market for ambient scenting

machines and perfume manufacturing

A pie TOP LEADING AMBIENT SCENTING MACHINE AND PERFUME
chart MANUFACTURING COMPANIES IN THE SAUDI ARABIAN MARKET
showin
g the
market AMBIENT SCENTING MACHINE PERFUME MANUFACTURING
shares COMPANIES COMPANIES
can be
added ScentAir Ajmal Perfumes
next
Air Aroma Arabian Oud
Air-Scent Rasasi Perfumes
ScentHQ Al Haramain Perfumes
Aera Scent Swiss Arabian Perfumes
Air-Scent International Lattafa Perfumes
Scentco Al Rehab Perfumes
Air Wick Abdul Samad Al Qurashi
Ambi Pur Ibraheem AlQurashi
Glade Dar Al Oud
 COMPETITORS ANALYSIS BETWEEN 4 COMPANIES IN THE
MARKET
 Price Strategy
SCENTAIR AIR AROMA AJMAL PERFUMES AL REHAB PERFUMES

• Premium pricing • Value pricing • Premium pricing • Value pricing

strategy strategy strategy strategy
• Higher prices than • Lower prices than • Higher prices than • Lower prices than
the competition the competition the competition the competition
competitors • Good level of quality • Higher level of • Good level of quality Think about a
• Higher level of and service quality and service and service better font
quality and service • Made with good • Uses only the finest • Uses high-quality size and
• Made with high- quality materials and ingredients ingredients colour scheme
quality materials and components • Made with • Made with modern
for the slides;
text is barely
components • Comes with a traditional methods methods
visible
• Backed by a warranty • Excellent customer • Good customer
warranty • Good customer service service
• Excellent customer service
service
 COMPETITORS ANALYSIS BETWEEN 4 COMPANIES IN THE
MARKET
 Product Strategy

SCENTAIR AIR AROMA AJMAL PERFUMES AL REHAB PERFUMES

• Wide range of • Affordable products • Fine ingredients • High-quality

products (Any prduct • Easy-to-use products • Long-lasting perfumes ingredients

list ? • Wide range of scents • Wide range of scents • Affordable perfumes

• High-quality products • Designed to be long- • Designed to be high- • Wide range of scents

• Long-lasting products lasting end • Designed to be

• Designed to create a accessible

pleasant and inviting

atmosphere
 COMPETITORS ANALYSIS BETWEEN 4 COMPANIES IN THE
MARKET change
 Place Strategy

SCENTAIR AIR AROMA AJMAL PERFUMES AL REHAB PERFUMES

• Direct sales to • Online sales through • Online sales through • Online sales through

businesses and website website website

organizations • Retail sales through • Retail sales through • Retail sales through

• Online sales through a variety of stores a variety of stores a variety of stores

website • Direct sales • Direct sales • Direct sales

 COMPETITORS ANALYSIS BETWEEN 4 COMPANIES IN THE
MARKET
 Promotion Strategy

SCENTAIR AIR AROMA AJMAL PERFUMES AL REHAB PERFUMES

• Advertising in a • Advertising in a • Advertising in a • Advertising in a

variety of media variety of media variety of media variety of media

( identify the media, • Strong public • Strong public • Strong public

highlight the most relations presence relations presence relations presence

important) • Using social media to • Using celebrity • Using social media to

• Strong public promote products endorsements to promote products

relations presence and engage with promote products and engage with

• Hosting a variety of customers customers

events
 SWOT ANALYSIS
STRENGTHS
• Large and affluent population
• Growing middle class
• Increasing demand for luxury goods
• Increasing awareness of the benefits
of ambient scenting and perfumes
THREATS
• Economic downturn
• Political instability
• Changes in consumer preferences
WEAKNESS
• High cost of doing business in Saudi
Arabia
• Strict regulations governing the import
and sale of goods
• Competition from large international
companies
OPPURTUNITIES
• Growing demand for luxury goods
• Increasing awareness of the benefits
of ambient scenting and perfumes
• Lack of a strong local presence from
some of the leading international
companies
 Try to put some

STRENGTHS numbers in the

highlighted sections
 Large and affluent population: Saudi Arabia has a population of over 33 million people, and the average

income is relatively high. This provides a large potential market for ambient scenting machines and

perfumes.

 Growing middle class with High Purchasing Power: The middle class in Saudi Arabia is growing rapidly. This

means that there are more people who have the disposable income to purchase luxury goods, such as

ambient scenting machines and perfumes.

 Good market for luxury goods and health improvement goods ( find the right phrases and numbers to show)

 Increasing demand for luxury goods: The demand for luxury goods is increasing in Saudi Arabia. This is due

to a number of factors, including the growing affluence of the population and the increasing popularity of

Western culture. You have included in Opportunities

 Increasing awareness of the benefits of ambient scenting and perfumes: People in Saudi Arabia are

becoming more aware of the benefits of ambient scenting and perfumes. These products can help to

improve mood and productivity, and they can also help to create a more relaxing and inviting atmosphere.
WEAKNESSES
 High cost of doing business in Saudi Arabia: The cost of doing business in Saudi
Arabia is relatively high. This is due to a number of factors, including the high
cost of labor and the high cost of rent.

 Strict regulations governing the import and sale of goods: The Saudi Arabian
government has strict regulations governing the import and sale of goods. This can
make it difficult for businesses to import the necessary materials and equipment
to manufacture ambient scenting machines and perfumes.

 Competition from large international companies: The ambient scenting machine

and perfume manufacturing industries in Saudi Arabia are dominated by a few
large international companies. This can make it difficult for smaller businesses to
compete.
OPPORTUNITIES
 Growing demand for luxury goods: The demand for luxury goods is increasing in
Saudi Arabia. This provides an opportunity for businesses to sell ambient
scenting machines and perfumes to this growing market.

 Increasing awareness of the benefits of ambient scenting and perfumes: People

in Saudi Arabia are becoming more aware of the benefits of ambient scenting

and perfumes. These products can help to improve mood and productivity, and

they can also help to create a more relaxing and inviting atmosphere. (where ? )

 Lack of a strong local presence from some of the leading international

companies: Some of the leading international companies in the ambient scenting
machine and perfume manufacturing industries do not have a strong local
presence in Saudi Arabia. This provides an opportunity for businesses to enter
this market and compete with these companies.
THREATS
 Economic downturn: An economic downturn could lead to a decrease in demand

for ambient scenting machines and perfumes.

 Political instability: Political instability could lead to a decrease in investment and

a decrease in consumer spending. This could lead to a decrease in demand for

ambient scenting machines and perfumes.

 Changes in consumer preferences: Consumer preferences can change quickly.

Businesses need to be aware of these changes and be prepared to adapt their

products and marketing strategies accordingly.

 PORTER’S 5 FORCE ANALYSIS
Have a better visual template

BARGAINING RIVALRY
THREAT OF
POWER OF AMONG
NEW ENTRANTS
SUPPLIERS EXISTING FIRMS

THREAT OF RIVALRY
SUBSTITUTE AMONG
PRODUCTS EXISTING FIRMS
PORTER'S 5 FORCES ANALYSIS

 BARGAINING POWER OF BUYERS

The bargaining power of buyers in the ambient scenting machine and

perfume manufacturing industries in Saudi Arabia is relatively high. This

is because there are a number of different companies that manufacture

these products, and buyers have a lot of choices. Buyers can also easily

switch to a different company if they are not satisfied with the price or

quality of the product.

PORTER'S 5 FORCES ANALYSIS
 BARGAINING POWER OF SUPPLIERS

The bargaining power of suppliers in the ambient scenting machine and

perfume manufacturing industries in Saudi Arabia is relatively low. This is

because there are a number of different suppliers of raw materials and

components for these products, and suppliers have to compete with each

other on price. Suppliers also have to be careful not to raise prices too high,

or they will lose business to other suppliers.

PORTER'S 5 FORCES ANALYSIS
 THREAT OF NEW ENTRANTS

The threat of new entrants in the ambient scenting machine and perfume

manufacturing industries in Saudi Arabia is relatively low. This is because

there are a number of high barriers to entry, including the high cost of

investment, the need for specialized knowledge and skills, and the regulatory

environment. ( Work on these and show them as bullet points)

PORTER'S 5 FORCES ANALYSIS
 THREAT OF SUBSTITUTE PRODUCTS

The threat of substitute products in the ambient scenting machine and

perfume manufacturing industries in Saudi Arabia is relatively high. This is

because there are a number of different products that can be used to achieve

the same results, such as candles, incense, and essential oils. Substitute

products are also often cheaper than ambient scenting machines and

perfumes
 PORTER'S 5 FORCES ANALYSIS
 RIVALRY AMONG EXISTING FIRMS

The rivalry among existing firms in the ambient scenting machine and perfume

manufacturing industries in Saudi Arabia is relatively high. This is because there

are a number of different companies that manufacture these products, and they

are all competing for the same market share. Companies are constantly trying to

differentiate their products from the competition, and they are also trying to

lower their costs in order to be more competitive.

 Reduce the text
CONCLUSION and focus on the
gist
The ambient scenting machine and perfume manufacturing industry in Saudi Arabia is a growing one that offers a
number of opportunities for businesses. However, it is important to be aware of the challenges that businesses face in
this market. By understanding the competitive landscape and the key trends, businesses can position themselves for
success in this growing market.

Here are some of the key trends in the ambient scenting machine and perfume manufacturing industry in Saudi Arabia:

 The increasing affluence of the population is leading to an increase in demand for luxury goods, including perfumes
and ambient scenting machines.

 The growing popularity of luxury goods is driving the demand for ambient scenting machines. Ambient scenting
machines can create a luxurious atmosphere in any space, and they are becoming increasingly popular in hotels,
restaurants, and other businesses.

 The increasing awareness of the benefits of ambient scenting is also driving demand for ambient scenting
machines. Ambient scenting machines can help to improve the mood and productivity of people in a space, and
they can also help to create a more relaxing and inviting atmosphere.

The ambient scenting machine and perfume manufacturing industry in Saudi Arabia is a growing and dynamic one.
Businesses that are able to understand the competitive landscape and the key trends in this industry are well-
THANK YOU!
SUBMITTED BY,

Name – Ms. DALIYA ABRAHAM

M.Voc details

Centre

Email ID- daliya0299@gmail.com