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  • PharmEasy - Marketing

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    Pankaj Marye
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    PharmEasy is a consumer healthcare company that provides on-demand home delivery of prescription drugs, OTC medications, diagnostic tests, and teleconsultations. It competes with companies like 1mg, Practo, and NetMeds. While PharmEasy targets consumers over 35 years old, 1mg focuses on younger consumers and fitness supplements. PharmEasy offers lower drug prices and delivery compared to medical stores, while 1mg provides free home sample collection. PharmEasy earns revenue from drug sales, diagnostics, and partnerships, while 1mg earns from diagnostics, consultations, and care plans. In FY21-22, PharmEasy's operating revenue increased but losses also rose as expenses grew substantially

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    PharmEasy is a consumer healthcare company that provides on-demand home delivery of prescription drugs, OTC medications, diagnostic tests, and teleconsultations. It competes with companies like 1mg, Practo, and NetMeds. While PharmEasy targets consumers over 35 years old, 1mg focuses on younger consumers and fitness supplements. PharmEasy offers lower drug prices and delivery compared to medical stores, while 1mg provides free home sample collection. PharmEasy earns revenue from drug sales, diagnostics, and partnerships, while 1mg earns from diagnostics, consultations, and care plans. In FY21-22, PharmEasy's operating revenue increased but losses also rose as expenses grew substantially

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    13 views8 pages

    PharmEasy - Marketing

    Uploaded by

    Pankaj Marye
    PharmEasy is a consumer healthcare company that provides on-demand home delivery of prescription drugs, OTC medications, diagnostic tests, and teleconsultations. It competes with companies like 1mg, Practo, and NetMeds. While PharmEasy targets consumers over 35 years old, 1mg focuses on younger consumers and fitness supplements. PharmEasy offers lower drug prices and delivery compared to medical stores, while 1mg provides free home sample collection. PharmEasy earns revenue from drug sales, diagnostics, and partnerships, while 1mg earns from diagnostics, consultations, and care plans. In FY21-22, PharmEasy's operating revenue increased but losses also rose as expenses grew substantially

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    API Holdings Pvt Ltd – PharmEasy Business Segment

    Group - 8
    Roll no Name
    21-F-208 Kedar Bivalkar
    21-F-228 Iris Dsouza
    21-F-238 Cherylann Gomes
    21-F-248 Chaitanya Kadam
    21-F-258 Mangesh Kulkarni
    21-F-308 Pankaj Marye
    21-F-318 Aishwarya Narvankar
    21-F-328 Rupali Raut
    21-F-338 Mitesh Shah
    21-F-348 Ashwini Shinde
    PharmEasy is a consumer healthcare that provides consumers with on-demand, home
    delivered access to a wide range of prescription, OTC pharmaceutical, other consumer
    healthcare products, comprehensive diagnostic test services, and teleconsultations thereby
    serving their healthcare needs.
    Competitors in the Market

    • 1mg
    • Practo
    • NetMeds
    • ApolloPharmacy

    Competitors comparison between PharmEasy and 1mg

    Business Model PharmEasy 1mg


    Target Market Chronic care segment Males and females above 35 Fitness consumer—20-30-year-old
    years and the others such as the influencers. consumers, largely male and patients
    who buy prescribed supplements.
    Value Added Services A convenient and easy way to buy medicines and A convenient and easy way to buy
    delivered at doorstep. Cheaper medicines as medicines and delivered at doorstep.
    compared to the medical stores. Dosage reminders Free sample collection from home for lab
    Discounts and cashback on medicines. tests and diagnostics. Consultation with
    qualified doctors online without the
    need to visit the clinic
    Revenue Streams Sponsored Listing Advertisements Commissions Lab and diagnostic tests Online medicine
    from the sale from drugs and health equipment order delivery Doctor consultation
    Lab and diagnostic tests Healthcare Partnerships Subscription-
    based care plan
    Net Worth/Valuation (Crores) 5729 241.4
    Gender distribution

    40.81
    Market Analysis as on FY23 (% wise)
    59.19

    Male Female

    Age Distribution
    40 36.97
    35
    30
    24.47
    25
    20 17.18
    15
    9.41
    10 6.93
    5.04
    5
    0
    18-24 25-34 35-44 45-54 55-64 65+

    Age Distribution
    PharmEasy: Financial Snapshot
    FY21 FY22
    8491
    5729

    2335 2981

    -641 -814
    -2731 -2589
    O pe r ati ng Re ve nu e T ot al Expe ns e s P r ofi l /Loss C as h f r om O ps

    PharmEasy Revenue Breakdown


    Particulars FY21 FY22

    Employee Benefit Expenses 270.30 1459.00 27.7 418 81.1


    26
    Advertising & Promotion
    135.00 494.00
    Exp.
    COGS 2152.00 5113.00 FY21 FY22

    EBITDA Margin -22.61% -39.66%


    2282
    5230
    Expense/Rs. Of Op. Revenue Rs. 1.28 Rs. 1.48
    Sale of Products Sale of Services Other Operating Revenue
    ROCE -14.42% -32.11%

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