AMUL’s FMCG

Makeover
 Organised Dairy Sector To Grow

● Amul is India's largest dairy cooperative and is aiming to achieve a turnover of Rs 1 lakh crore
(USD 13.3 billion) by 2025.
● To achieve this goal, Amul is focusing on capturing a larger share in the growing organized
dairy sector in India and making the non-dairy food segment a significant growth driver.
● Amul is headquartered in Anand, Gujarat, and is the brand name for the dairy products that
are produced by GCMMF.
● the share of the organised sector in the total milk output in the country is 41 per cent,
growing 9 per cent in the last three years, as per DAHD.
● Amul's total sales in FY22 were Rs 46,481 crore, and out of this, Rs 44,577 crore came from
sales of milk and milk products.
Amul ESG Story
- The Amul Model enabled farmers to be involved in decision making at
every stage of operation.
- Amul, through its vision 2030, aims at a 35 per cent reduction in specific
carbon emissions.
- In the past 4 years, only 6 price hikes of the largest selling toned milk.
- The Amul girl is the best way to connect with the masses and she
seamlessly adapted from hoardings to social media.
MARKET VISIBILITY
Amul has a wide range of non-dairy products, but most of them are not available outside of Gujarat and neighboring states.

Amul is still gauging demand for these products in other regions before expanding their distribution.

Amul's past diversification efforts in other categories, such as chocolates, energy drinks, and frozen foods, have not been successful.

Amul has expanded its direct distribution reach to towns with 10,000+ population, and it plans to now penetrate in 5,000+ population towns.

This is a good move because it will allow Amul to reach more consumers and grow its market share.

Amul has learned from its past diversification efforts and is now more focused on categories where it has a strong chance of success.

For example, Amul is the largest brand of dark chocolates in India, even though it only has a 10% market share.

Amul's USP is consistency, and it will continue with its legacy campaigns for marketing.

This is a good strategy because it has worked well for Amul in the past.

The Amul Girl is a popular marketing icon that has seamlessly transitioned from hoardings to social media.

This shows that Amul is adaptable and willing to change with the times.
NON-DAIRY FOOD PRODUCTS

Breads, rusks, cookies, ketchup, aata, mithai, ready-to-cook foods

People wanting to have organic stuff in everything- knows Mehta

Competing with biggies- ITC, Organic India

25% butter in Amul butter cookies, while 0.3%-3% in their rivals

Beverages- Flavoured milk, Coffees, Carbonated drinks, probiotics, Buffalo

and Camel milk
White revolution 2.0
● India has set an ambitious target of increasing milk production by 100 MMT by 2033–2034.
● This will require concerted action on several fronts, including:
○ Increasing the number of primary dairy cooperative societies (PDCSs) by 2 lakh.
○ Improving cattle health and productivity.
○ Investing in high-quality machinery for processing and storage.
○ Developing a robust cold-chain infrastructure.
DEMAND GROWS-

1. Demand for dairy products is growing, including fresh milk and value-added dairy products.
2. The Gujarat Co-operative Milk Marketing Federation (GCMMF), popularly known as Amul India,
reported an 18.5% growth in turnover, largely due to demand for branded consumer products.
3. GCMMF's provisional unduplicated group turnover crossed Rs 72,000 crore ($9 billion) for FY23, with
significant growth in fresh products (21%) and ice cream range (41%).
1. Mother Dairy Fruits & Vegetables, a major player in north
India, recorded a turnover of Rs 15,000 crore for FY23 with
more than 15% growth, driven by increased demand for
milk and milk products, especially ice creams (45% growth).
2. Nestle India reported sales of Rs 16,790 crore for FY22,
with double-digit growth for the first time in a decade, led
by sustained volume growth across all categories.
3. Other regional players like KMF (Nandini), Parag Milk
Foods, Heritage Foods, Hatsun Agro, and Dodla are also
experiencing growth in the dairy industry.
Submitted by-
• HVK Bhargavi- 29071
• Julia Sen-29083
• Kaamakshi Mishra- 29084
• Kangkan Talukdar- 29085
• Kartik Gupta- 29086
• Khwahish ChhablanI- 29089

Thank you