PITCH

Pitch
DECK
Darius Carson
& Kimberly Sprague
ABOUT US

HOOK Owners background story

making pies with grandma, made with
love,

5/ 17/ 20 23 PIT CH DECK 2

 PROBLEM

MARKET GAP CUSTOMERS FINANCIALS

Restaurants need new 10% increase of POS New restaurant tools
software solutions but efficiency prove that increased profits by $20
are using old or there’s a market for million in 2019 ​
outdated tools and simpler POS tools​
services​

COSTS USABILITY
Loss of potential income Service industry
by not offering new tools professionals want
for restaurant workers ​ something that’s easy to
adopt and simple to use
for their restaurant​

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 CLOSE THE GAP
Solu
Our product makes
restaurant management
easier, and no other
product on the market
offers the same
benefits​

8/ 03/ 20 XX
Restaurant managers
SOLUTION

TA R G E T A U D I E N C E

PIT CH DECK
C O S T S AV I N G S
Reduce costs for client by
helping restaurants gauge
their inventory and
reservations ​
EASY TO USE
A simple product that
gives restaurants the
information they need in
order to make informed
staffing decisions ​

4
PRODUCT OVERVIEW

UNIQUE FIRST TO MARKET

Only product First beautifully
specifically dedicated designed product that's
to the restaurant both stylish and
industry functional​

TESTED AUTHENTIC
Conducted testing with Designed with the help
restaurants in the area and input of restaurant
and service workers in
the field ​

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BUSINESS MODEL

RESEARCH​

We based our research on market trends and

data from over 1,000 restaurants ​

ABSTRACT

We believe managers need new industry tools to

help run their restaurants​

DESIGN

Minimalist design and easy to use  ​

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 GROWTH STRATEGY
How we’ll scale in the future​

FEB M AY OCT
20XX 20XX 20XX

Roll out product to local Release the product to the Gather feedback from the
restaurants to help regional businesses and restaurant community to
establish the product​ monitor stock trends in expand availability of the
the restaurant industry ​ product​

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 FINANCIALS

YEAR 1 YEAR 2 YEAR 3

I nc om e ​

Use rs​ 50 ,000 ​ 4 00,0 00 ​ 1, 600, 000 ​ ​

Sal es ​ 5 00,0 00 ​ 4, 000, 000 ​ 16, 000, 000 ​ ​

Aver ag e Pr ic e pe r Sa le ​ 75 ​ 80​ 90 ​ ​

Rev enu e @ 1 5% ​ 5 ,625 ,000 ​ 48, 000, 000 ​ 2 16,0 00, 000 ​ ​

G RO SS PRO FIT ​ 5 ,625 ,000 ​ 48, 000, 000 ​ 2 16,0 00, 000 ​ ​

E xpen ses ​ ​ ​ ​ ​

Sal es & M ark et ing ​ 5 ,062 ,500 ​ 38, 400, 000 ​ 1 51,2 00, 000 ​ 7 0%​

Cus tom e r Se rv ice ​ 1 ,687 ,500 ​ 9, 600, 000 ​ 21, 600, 000 ​ 1 0%​

Pr odu ct Deve lop m ent ​ 5 62,5 00 ​ 2, 400, 000 ​ 10, 800, 000 ​ 5 %​

Res ear ch ​ 2 81,2 50 ​ 2, 400, 000 ​ 4, 320, 000 ​ 2%

TO TAL EXPENSES​ 7, 593, 750 52, 800, 000 1 87,9 20,0 00

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 TRACTION
Forecasting for success​

KEY METRICS REVENUE BY YEAR​

$40,000
GROSS NET
CLIENTS ORDERS
AV E N U E REVENUE
$30,000
20XX​ 10​ 1100​ $10,000​ $7,000​

$20,000
20XX​ 20​ 200​ $20,000​ $16,000​

20XX​ 30​ 300​ $30,000​ $25,000​ $10,000

20XX​ 40​ 400​ $40,000​ $30,000

$0
20XX 20XX 20XX 20XX

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2-YEAR ACTION PLAN

Supply Run focus Gather

volunteers​ groups​ feedback​

2023
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Test with Regional Deliver to

restaurants​ launch​ consumers​

2024
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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OUR COMPETITION

CONTOSO

industry tools on the market​

Co
mp
Our product is priced below that of other restaurant

Simple and easy to use product, compared to the

complex tools of the competitors​

Affordability is the main draw for our consumers to our

COMPETITORS
Company A​
Product is more expensive ​

Companies B & C ​
Product is expensive and inconvenient to use ​

Companies D & E​
product​ Product is affordable, but inconvenient to use

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COMPETITION

CONVENIENT

A CONTOSO

EXPENSIVE​ AFFORDABLE

B
E
D
C

INCONVENIENT​

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 TAKUMA HAYASHI ​
Pre sident ​
Tea
m MEET THE TEAM

MIRJAM NILSSON ​
Chief Executi ve Offic er
FLORA BERGGREN​​
Chief Opera tions Offi cer
RAJESH SANTOSHI​​
VP Marketi ng

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 STATUS / PROJECTIONS

$12K $14K $32K $82K

ANGEL
R E TA I L S A L E S ​ INVESTMENTS​ CASH​ SHARES​
Revenue obtained from Amount obtained through Liquid cash we have on hand ​ Number of shares converted
restaurant online market  ​ other investors ​ into USD​

8/ 03/ 20 XX PIT CH DECK 14

Action
CALL TO ACTION

5/ 17/ 20 23
What we need and why we need it, bring in the baking love comment as
well

PIT CH DECK 15