WRITING AND

PRESENTING A
MARKETING PLAN
HOW TO WRITE A
MARKETING PLAN
1.A COMPLITION DATE
2.THE RESPONSIBLE
PARTIES
3.THE BUDGET
1. SETTING OBJECTIVES
a. Vision statement
b. S.W.O.T analysis
5 Cs;
consumer
channel
company
competition
climate
S- pecific
M- easurable
A- ttainable
R- ealistic
T- ime-bound
2. DO THE RESEARCH
• to better understand who and where
costumers are which is also known as
market segmentation.
• to plan focus areas in order for the
company to deal with the priority
geography and start concentrating on the
product and service the company
specializes into.
 3. DEFINE THE STRATEGIES
NEEDED
1. How will the company position itself as a
business against other business?
2. What target markets are the best prospects to
achieve your goals?
3. How will the company price its offerings to
achieve its goals?
4.OUTLINE TACTICS
Marketers must start by reflecting about what
they should do first to achieve the best results.
That may be simple as putting together a very
good presentation. Start small and build tactics
one-by-one. Foe each tactic develop, note how
it fits your areas of focus, your strategies and
your objectives.
5.BUILD MEASUREMENT FOR EACH
TACTIC
Marketers need to start measuring if the tactics
are successes at delivering objectives. Marketers
may even select to apply tactics gradually so that
it can evaluate their effectiveness and learn which
ones work best for the business.
6. DEVELOP THE PLAN AND STICK TO IT
In creating a plan marketers must consider the
manner of execution. The company may partner with
other organizations to help with implementation
especially when it comes to technology design.
Depending on the area of business, marketer may
also think of negotiating services with other businesses
especially if currently the company has little or no
resources available to take action.
 7. IMPLEMENT THE PLAN – AND
STAY FLEXIBLE
Changes in consumer demand, channel
expansion, customer contracts, competitive
responses, and supply costs could happen
any time.
HOW TO PRESENT A
MARKETING PLAN
1.Research and complete marketing plan
2.Layout each slide so it is simple to read
3.Craft a summary slide
4.Prepare separate slides for each of the marketing plan’s
5.Introduce and stress the necessary areas
6.Apply rounded numbers for figures and costs
7.Incorporate source information when giving quotes
8.Familiarize oneself with the marketing plan’s information's