Title:- Web Analytics

Prepared by:- Yohannes Demssie

 Contents
1. Introduction
2. Benefits of Web Analytics
3. Type of the system
4. Choosing the system
5. Implementation of the system
6. Impact of IT on business process
7. The role of IT in decision making
8. The future of IT in business
9. Ethical implications of IT in business
10. Social implications of IT in business
 Introduction
• Web analytics refers to the collection,
measurement, analysis, and reporting of web data
for the purpose of understanding and optimizing
web usage.
• It is not just the process of measuring web traffic
but can be used as a tool for business and market
research and to assess and improve the
effectiveness of a website.
 Benefits of Web Analytics
 Here are some of the key components and purposes of web
analytics:
1. Traffic Analysis: Determine the number of visitors to a website, page views,
average time on site, and other related metrics.
2. Source Tracking: Identify how visitors are getting to the site, whether
through search engines, direct links, referral sites, or other mediums like
email or social media.
3. Content Analytics: Measure which pages or content are the most popular,
how long people spend on them, and what content keeps them engaged.
4. Conversion Analysis: Understand how many visitors take a desired action
on the site, such as signing up for a newsletter, making a purchase, or filling
out a contact form.
5. User Behavior: Track the paths users take through a site, where they drop
off, and determine potential areas of friction or points of interest.
6. Goals and E-commerce Tracking: For businesses, it's critical to understand
how their online efforts translate into tangible results like sales, sign-ups, or
other conversions.
 Type of the system
 Web analytics systems are tools or platforms that help website owners,
digital marketers, and analysts understand the behavior of users on
their websites or web applications. Web Analytic systems are:

1. On-Premises Analytics: Systems that are hosted on the user's own servers. This
often gives more control over data.
2. Cloud-based (or SaaS) Analytics: Systems that are hosted in the cloud. They are
generally easier to set up and scale.
3. Log File Analysis: Uses server log files to analyze web traffic. This was more
common in the early days of the internet.
4. Quantitative Analytics: Focuses on numerical data such as page views, bounce
rate, and conversion rate.
5. Qualitative Analytics: Provides insights into user behavior, often using tools like
heat maps, session recordings, and surveys.
6. Real-time Analytics: Provides insights on user activity as it happens in real time.
7. Historical Analytics: Provides insights based on historical data.
 Choosing the system
Criteria to choose the system:
1. Business Objectives and Needs:
2. Budget and Total Cost of Ownership (TCO)
3. Functionality and Features
4. Scalability and Flexibility:
5. Integration Capabilities
6. Security and Compliance
7. Implementation and Onboarding
8. Training and Support
 Implementation of the system

Here's a step-by-step guide to help you with this process:

1. Needs Assessment
2. Selection of the System
3. Formation of an Implementation Team
4. Develop an Implementation Plan
5. Data Migration
6. Customization and Configuration
7. Integration
8. Training
9. Testing
10.Go Live
 Impact of IT on business process

 some of the major impacts of IT on businesses are:

• Security and Risk Management

• Efficiency and Productivity
• Communication and Collaboration
• Data-Driven Decisions
• Remote Work
• Improved Customer Service
• Cost Reduction
 The role of IT in decision making

 By leveraging IT, businesses can make decisions that are:

 Data Driven
 Timely
 Best Outcome
the quality of the data and the way it is interpreted by using IT is crucial for
effective decision-making that leads to successful outcome.
 The future of IT in business
Some of the trends of it that will be massively
used in future are:
• Online TV
• Career Trends
• Cloud Computing
• Mobile Application
• User Interfaces
• 3D Printing
 Ethical implications of IT in business

Some of the major ethical implications of IT in

business:
Privacy
Security
Data Accuracy
Automation and Job Displacement
Intellectual Property
Environmental Impact
Digital Divide
 Social implications of IT in business

Here are some of the notable social impacts:

 Workforce Transformation
 Communication Changes
 Inequality and the Digital Divide
 Influence on Consumer Behavior
 Cultural Changes
Thank you