PRESENTATION ON

DATA SCIENCE
NAME : THANGIRALA SAI KUMAR REDDY

DEPT : INFORMATION TECHNOLOGY

REDG NO : Y21IT122
 INTERNSHIP TITLE

DATA SCIENCE
USING PYTHON
CONTENTS

• Introduction to Data Science.

• Python for Data Science.
• Understanding the Statistics for Data Science.
• Predictive Modeling and Basics of Machine Learning.
• The Final Project.
WHAT IS DATA SCIENCE ?

• Data science is the study of data to extract meaningful

insights for business.
• It is a multidisciplinary approach that combines principles
and practices from the fields of mathematics, statistics,
artificial intelligence, and computer engineering to analyze
large amounts of data.
WHY PYTHON IS USED IN DATA
SCIENCE ?
• Python is a popular language for data science because it
is easy to learn, has a large and active community,
offers powerful libraries for data analysis and
visualization, and has excellent machine-learning
libraries.
APPLICATIONS OF DATA SCIENCE
UNDERSTANDING STATISTICS

• Statistics is the study and manipulation of data, including ways to

gather, review, analyze, and draw conclusions from data.
• The two major areas of statistics are descriptive and inferential
statistics.
• Basically there are three types of statistics. They are:
(i) Mean, (ii) Median, and (iii) Mode.
PREDICTIVE MODELING
• Predictive modeling is a mathematical process used to predict future
events or outcomes by analyzing patterns in a given set of input data.
• It is a crucial component of predictive analytics, a type of data analytics
which uses current and historical data to forecast activity, behavior and
trends.
• Different Predictive modeling techniques are Artificial neural network,
Mathematical model, Decision tree, Linear regression, Logistic regression,
Multiple regression, Forecasting, Data mining etc.
BASICS OF MACHINE LEARNING
• Machine learning is a subset of artificial intelligence focused on building
systems that can learn from historical data, identify patterns, and make
logical decisions with little to no human intervention.
• Types of Machine Learning:
1.Supervised Machine Learning
2.Unsupervised Machine Learning
3.Semi-Supervised Machine Learning
4.Reinforcement Learning
APPLICATIONS OF MACHINE
LEARNING.
• Machine learning is used in
• internet search engines,
• email filters – used to sort out spam,
• Websites - to make personalized recommendations,
• banking software - to detect unusual transactions,
• and lots of apps on our phones such as voice recognition.
PROBLEM STATEMENT FOR FINAL
PROJECT
• Your client is a retail banking institution. Term deposits are a major source
of income for a bank.
• A term deposit is a cash investment held at a financial institution. Your
money is invested for an agreed rate of interest over a fixed amount of
time, or term.
PROBLEM STATEMENT FOR FINAL
PROJECT(CONT..)
• The bank has various outreach plans to sell term deposits to their
customers such as email marketing, advertisements, telephonic marketing
and digital marketing.
• Telephonic marketing campaigns still remain one of the most effective
way
to reach out to people. However, they require huge investment as large
call centers are hired to actually execute these campaigns. Hence, it is
crucial to identify the customers most likely to convert beforehand so
that they can be specifically targeted via call.
PROBLEM STATEMENT FOR FINAL
PROJECT(CONT..)
• You are provided with the client data such as : age of the client, their job
type, their marital status, etc. Along with the client data, you are also
provided with the information of the call such as the duration of the call,
day and month of the call, etc. Given this information, your task is to
predict if the client will subscribe to term deposit.
RESULT OF THE GIVEN PROBLEM
STATEMENT LOOKS LIKE THIS..
INTERNSHIP COMPLETION
CERTIFICATE