SUPPLY CHAIN

MANAGEMENT
IN BRITANNIA Name – Mohammed Haris
Reg. No – 21MBAC24
Date – 04th August 2022
Faculty – Dr. D Ravindran
 •Supply chain management (SCM) is the centralized
SUPPLY management of the flow of goods and services and
includes all processes that transform raw materials into
CHAIN final products.

MANAGEM •The five most critical elements of SCM are developing a

strategy, sourcing raw materials, production,
ENT distribution, and returns.
FOOD PROCESSING
INDUSTRY
India’s food-processing sector, has undergone important changes over the
last six to seven years. The types, variety, quality, and presentation of
products have all improved, mainly as a result of economic liberalization,
which led to foreign direct investment (FDI) in this sector. Several
multinational companies, including US companies like Pepsi, Coca Cola,
ConAgra, Cargill, Heinz, and Kellogg’s have invested in the Indian food-
processing industry. The growth in the food-processing sector has
generated increased interest in quality food ingredients in order to produce
higher quality foods.
 Britannia Industries Limited is an Indian
company based in Kolkata that is famous
for its Britannia brand of biscuit, which is
highly recognized throughout the country.

COMPANY The Company's principal activity is the

manufacture and sale of biscuits, bread,
PROFILE Rusk, cakes and dairy products like
cheese, butter and milk.

The brand names of biscuits include Vita

Marie Gold, Tiger Variants, Nutri choice
Junior, Good Day, 50 50 variants and
Good Morning.
SCM PROCESS IN
BRITANNIA
PROCUREMENT
Procuring 1.0 Mn
12 crore liters per
tonnes of goods Wheat: MP, UP, Punjab,
annum of locally
annually from more Haryana, Bihar,
procured milk
than 700 Indian Rajasthan, Maharashtra
converted into a host of
suppliers for the last & Gujarat
value-added categories
100 years
Dairy: Haryana, West
UP, North MP,
Sugar: Maharashtra,
Maharashtra(Pune,
Karnataka, TN, AP, UP, Cashew: Kerala
Baramati,
Bihar
Ahmednagar),
AP(Chittoor)
MANUFACTURING

40 Biscuits Units, 13
80+ manufacturing dairy units, 12 bread
units. units, 9 rusk units, 6
cakes units.

They are having

manufacturing
facilities at Mumbai,
Bengaluru,
Perundurai, Kolkata,
Chennai, Nepal, etc.
DISTRIBUTION CHANNEL

New Distribution Model : zero-day inventory by reducing the

distance between its distribution centers and retail stores

The company directly reaches to 1.7 million retails stores of the

5.5 million outlets where Britannia products are sold.

At present, Britannia has more than 800 vendors, 80 factories,

51 depots, 300 stock-keeping units and 3500 wholesalers.
WAREHOUSE MANAGEMENT
SCM DRIVERS
Logistical Drivers:
The logistical drivers are facilities, inventory, and transportation. The two main facilities are storage
and production sites. Inventory denotes all raw materials, WIP, and finished goods in a supply chain.
On the other hand, transportation involves moving inventory from point to point.

Cross-Functional Drivers:
Information, sourcing, and pricing are cross-functional drivers, which determine in some ways the
performance of a supply chain. Information is data about facilities, inventory, transportation, costs,
prices, and customers throughout the supply chain, also gives shipping options to managers. Sourcing
is the particular supply chain activity that should be done inside a firm or procured from other entities.
Pricing drivers determine the price of goods and services that the supply chain produces. Early orders
are less likely if with lead time price does not vary. Without investing in facility, manufacturing, etc.
supply chain managers can consider the price change option in some cases.
SUPPLY CHAIN
DECISIONS
strategic decisions are made typically over a longer time horizon. These are
closely linked to the corporate strategy and guide supply chain policies from a
design perspective.

• Strategic network optimization, including the number, location, and size of

warehouses, distribution centers and facilities.

• Strategic partnership with suppliers, distributors, and customers, creating

communication channels for critical information and operational improvements STRATEGI
C
such as cross docking, direct shipping, and third-party logistics.

• Product design coordination, so that new and existing products can be

DECISION
optimally integrated into the supply chain, load management

S
• Information Technology infrastructure, to support supply chain operations.

• Where to make and what to make or buy decisions

• Align Overall Organizational Strategy with supply strategy

TACTICAL
DECISIONS
• Sourcing contracts and other purchasing decisions.
• Production decisions, including contracting, locations,
scheduling, and planning process definition.
• Inventory decisions, including quantity, location, and
quality of inventory.
• Transportation strategy, including frequency, routes,
and contracting.
• Benchmarking of all operations against competitors and
implementation of best practices throughout the
enterprise.
• Milestone Payment
OPERATIONAL DECISIONS
operational decisions are short term and focus on activities over a day-to-day basis. The effort in these types of decisions is to
effectively and efficiently manage the product flow in the "strategically" planned supply chain

• Daily production and distribution planning, including all nodes in the supply chain.

• Production scheduling for each manufacturing facility in the supply chain (minute by minute).

• Demand planning and forecasting, coordinating the demand forecast of all customers and sharing the forecast with all suppliers.

• Sourcing planning, including current inventory and forecast demand, in collaboration with all suppliers.

• Inbound operations, including transportation from suppliers and receiving inventory.

• Production operations, including the consumption of materials and flow of finished goods.

• Outbound operations, including all fulfillment activities and transportation to customers.

• Order promising, accounting for all constraints in the supply chain, including all suppliers, manufacturing facilities, distribution
centers, and other customers.

• Performance tracking of all activities

 1. Quality customer service (Right quantity – Right
quality – Right money)

CHALLEN 2. Costing (Raw Materials)

3. Risk Management (Environment)
GES IN 4. Supplier relationship
SCM 5. Qualified personnel
6. Fast changing markets
 Automated Material Handling Systems

Bar-coding/ Automatic Identification

TECHNOL Cloud Computing

OGIES Flexible Manufacturing systems (FMS)

USED Material requirements planning (MRP)

Robotics

3D printing