Tourism

Promotion
Services
Grade 12 – TVL

Marielena C. Cruzat
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 Processing Question

Do you have any

experiences in
promoting?
Share your
knowledge or
experiences with
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us 3
DIVIDER SLIDE
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The Key Concept of Tourism Promotion Services
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 What is the concept of tourism promotion?

Tourism promotion means activities

and expenditures designed to increase
tourism, including but not limited to
advertising, publicizing, or otherwise
distributing information for the purpose
of attracting and welcoming tourists;
developing strategies to expand
tourism; operating tourism promotion
What is the importance of tourism promotion?

Promotion in tourism helps
to draw the attention of the
potential tourists, modify the
behavior of the existing
buyers and influence them to
visit a destination.
What is the main objective of tourism
promotion?
There are three main objectives of
tourism: to promote economic
development, preserve cultural
heritage, and support sustainable
development. Each objective is
significant in its own right,but it is
crucial to balance them to create a
thriving and sustainable tourism
industry
Marketing Strategies to promote Tourism

Decide which Take advantage Experiment with Create a unique

market to focus of voice search. virtual reality customer
on. ...  ...  tours. ...  experience. ... 

Put effort into Encourage

Try influencer Build strong
SEO content user-generated
marketing. ...  reviews.
marketing. ...  content. ... 

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 Launch
Launch a photo or video contest to
promote travel to a destination
Reinforce social media presence
Reinforce with instagram, facebook, you tube
photo and video post.
Host Host a festival

Example of tourism promotion activity

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Development

Give examples of
promotional activity that you
can do to promote Liliw
tourist destinations and
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attractions. 13
Group activity Instructions:
design a promotional
poster for Liliw Tourism 1. Divide the class into 8 groups.

2. Provide each group with art supplies and

Materials: Art magazines.
supplies, 3. Instruct them to create a tourism
promotional poster for a specific
magazines, destination in the Philippines.Liliw
scissors, glue, 4. Emphasize the use of persuasive language
and captivating visuals.
colored paper 5. Evaluate the posters using a rubric that
considers creativity, clarity of message,
and visual appeal.
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Sample of
poster

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 Group activity
design a promotional
poster for Liliw Tourism

You can also make a

digital poster on any
applications you prefer.

Materials: cellphone,
internet, printer paper

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 Write a reflection that analyze the
effectiveness of a tourism promotion
campaign.
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Quiz

•1. what are the 3 main objectives

of tourism promotion?
•2. Write 2 examples of tourism
promotional activity
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