Web Redesign Essentials & Preview: Web

Redesign Project Update

Presented June 2015

Marlene Tom,
Marketing Communications, Web & Digital
Communications Team
USF Website Importance

TOP 10 NOVEMBER 2014

• USF home page averages WEB PAGES UNIQUE VIEWS
240K views per month
Admission Undergraduate
20,946
• Key audience is
About Academics 12,718 
prospective students and
parents Apply – Undergraduate 12,566
Sports Management 11,991
• Marketing website primary
11,358
audiences: Arts & Sciences Home

Admission Graduate 10,674

• Prospective students Computer Science
10,173
• Prospective students Graduate

families Nursing Home 10,025

• Alumni International &
Development Economics
9,294
• Donors Admission Undergraduate
Deadlines
9,128
Apply - Graduate 8,123
Web Redesign Project Timeline & Highlights

Steps Timeline
USF Leadership team approves project and funds February 2014
Web Strategy Committee established March 2014
CMS (Drupal) selected March 2014

Web Redesign Work Group established April 2014

Web redesign RFP process completed and May 2014

Fastspot vendor selected
Web redesign process July 2014 - July 2015

myUSF phase 1 goes live March 2015

Marketing site goes live August 2015

Web Strategy Committee

Role: Provide oversight and set policy relating to the university

website and related issues.

Members:
• David Macmillan, Vice President for Marketing
Communications (Chair)
• Opinder Bawa, Vice President for Information Technology
and Chief Information Officer
• Bob Spatig, Vice Provost and Dean, Strategic Enrollment
Management
• Elizabeth Davis, Dean of the School of Management
• Marlene Tom, Sr. Director, Web Communications
Web Redesign Work Group

18 members from all the various key stakeholder areas around

the university.

Role: Charged with informing the design firm of your desired

features, functionality, and designs in the next version of the
website. Their role is to communicate the project within your
division, solicit feedback, and provide regular updates on this
year-long project.
Web Redesign Goals

• First-rate, interactive, and visually compelling website

that engages prospective students, alumni, and donors

• Website will have two distinct areas:

• Marketing-focused, public website
• myUSF (intranet)

• Apply a responsive web design so that the website

presents well in all mobile devices
Web Redesign Goals (continued)

• More flexible layouts and templates

• Modernize the site to reflect current web best practices

̶ address problems with navigation, information
architecture, and old content (over 80K pages)

• Improve quality and workflow of site editing processes

Two Distinct Websites for Different Audiences
Marketing/Public
Purpose marketing-focused website
Audience prospective students,
alumni, and donors
Content admission pages, academic
programs, catalog, library,
alumni, giving
Managed Content contributor:
numerous
Editor: LIMITED
Publisher: ONE per key
recruitment area
myUSF/Intranet
internal resources
current students, faculty,
and staff
any documents and
resources for internal
audiences
Editor: numerous
Publisher: numerous
Publishers

Area Web Content Manager

Arts & Sciences Michael Routhier
Education Linsey Wirt
Law Mark Johnson
Management Annie Baker
Nursing & Health Professions Linsey Wirt
Admission/SEM Amber Armstrong
Online Education Tri Nguyen
Library Randy Souther
Development Mary McInerney
All Other Areas Web Communications & Services
Content Contributor Role

• Content Contributor: numerous

• Events
• Community News
Website Migration

- Marketing, public website will launch with

approximately 4,000 pages in early July
- myUSF sites launching in July include ITS, Marketing
Communications, and Student Life sites
- Full list of websites and migration schedule
- By May 2016, all websites need to be migrated from
Ektron
URLs Changing

• Marketing, public website will use www.usfca.edu

• myUSF will use myusf.usfca.edu/(yoursite)

• Ektron websites not migrated to marketing site or

myUSF can still be accessed using
web.usfca.edu/(yoursite). This can be used now!

Look over any brochures, letters, emails, etc. that contain

www.usfca.edu URL references as these will need to be
updated in July and potentially throughout the year
Process for Non-Academic Websites

• Continue to update your website in Ektron, but use

web.usfca.edu/xxx
• Consider over the next year, when is the best time for
us to work with you on migrating your website and let
us know at webservices@usfca.edu
• Note any changes to current content and communicate
with us when it’s time for migration
Design Preview

• Show marketing/public site new designs

• myUSF site: isss
More Information

• myusf.usfca.edu/redesign
• Todays presentation and Q&As will be posted here
• Email us at webservices@usfca.edu