OCR Level 2

Cambridge Technicals
in Media

Unit 1:
Introducing media products and audience
 A possible media institution
BBC (British Broadcasting Corporation)
The BBC is a public service
broadcasting company which
was founded in 1927.

It is a British company, which

operates under a Royal
Charter to provide impartial
public service broadcasting.
 A possible media institution
BBC (British Broadcasting Corporation)
The BBC competes on a
Its products include radio and and
national
radioand international
programmes for
TV outputs including children’s basis with other
stations television
(eg Radio 1
TV programmes (eg Blue andBreakfast
radio broadcasters.
Show).
Peter), soap operas (eg
Eastenders )…
 A possible BBC production
Doctor Who – The Waters of Mars

Takeprogramme’s
The one episode usefromofthe BBC and
editing
series
iconic Doctor Who – The Waters
soundtrack
of Mars, first
combines withscreened in mise
the use of 2009.en
scene, camera shots, angles and
movements to create meaning and
appeal for a national and international
This adventure/drama/family TV
target audience.
programme stars David Tennant
as the Doctor and sees him
battle with an infection on Mars.
The production process
Pre-production – producing
script/storyboard.

The Doctor Who episode The

Waters of Mars was written by
Russell T Davies, Phil Ford and
Terry Nation.

There were five weeks

of pre-production.

 Production – recording
of the visuals and sound.
 The production process

This episode was filmed on

location in Newport,
Carmarthenshire and Taff’s
Well quarry, Cardiff.
 The production process

Post-production – editing of
the visuals, sound and CGI.

The filmed scenes, CGI and

soundtrack are edited together
in post-production.
 Finding out about your audience
Why do they watch
Doctor Who – The Waters of Mars?
Here are some sample
questions to ask…
1) Name?
2) Gender?
3) Age?
4) What are your favourite TV
programmes?
5) What is your occupation?
6) What are your interests?
7) What do you spend your money on?
Finding out about
your audience Name
Emm
Gend a
er F
emale
Ag e
15
Target audience Favo
u
profile for progr rite TV
amm D
es E octor Who
Doctor Who – The Occu
pation
a st e n
ders,
,
Frien
Waters of Mars Stude
nt/pap
ds
(£40
Intere per m er round
s ts onth)
M usic,
tennis cinema, re
Lifest ading
,
yle an
s pend d
ing ha
bits Shopping
frien with
ds,
down
lo
buyin ading mus
g ic,
maga favourite
zine
 Television
Internet
DVDs
(online
retailers)
Distribution of
Doctor Who – The
Internet
Waters of Mars
(downloading)

Retailers (high
street retailers) Retailers
(supermarkets)
 Interviews
with stars Blogs
Magazines

Banner
Advertising of
advertising
Doctor Who – The
Waters of Mars
Posters
TV teaser
trailers
Websites
 Legal and ethical constraints of
Doctor Who – The Waters of Mars

BBC
Ofcom
– Self
– Office
regulation:
of
Doctor
Communications:
Who – The Waters of
Mars
Regulates
must some
follow of
thethe
BBC
BBC’s
code
of practice.
radio services
Any complaints
and TV are
programming
dealt withwhich
by themay
BBC.
include
Doctor Who – The Waters of
Mars.
 Issues of representation in
Doctor Who – The Waters of Mars
How are people and
places represented?
Look at issues
regarding the
representation of How are Adelaide
race, gender and and the Doctor
stereotypes. represented – is it
positive or negative?

Is the representation
of Mars positive or
negative?
 What will you learn?
After completing this unit you will:
Understand the
products which
Understand are made by a Understand the
media media institution target audience for
institutions the products
produced by the
media institution

Be able to identify both

the distribution and
advertising channels for
the chosen product
 References
The following websites were used to prepare this
presentation:

http://www.imdb.com
http://www.imdb.com/title/tt1413314/
http://www.bbc.co.uk/
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