Purposive

Communication
Ms. CLAUDINE T. LAGADIA
Instructor
 Defining the
Key Terms:
•Purposive
•Communication

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Purposive
(adjective)

•serving or effecting a useful function though not as

a result of planning or design

•having or tending to fulfill a conscious purpose  or

design

https://www.merriam-webster.com/dictionary/purposive

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Communication
(noun)
•a process by which information is exchanged
between individuals through a common system of
symbols, signs, or behavior

•personal rapport

https://www.merriam-webster.com/dictionary/communication

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Purposive Communication
It is a form of communication used to
write, speak, and present to different
audiences for various purposes.
This aims for students to hone their
communication effectively and
efficiently to a variety of audiences
either local or international to deliver the
intended message.
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Target Skills
What are these?
 Listening

Speaking

Reading

Writing

Viewing

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 Listening

It is the ability to accurately receive and interpret

messages in the communication process.

Listening is key to all effective communication,

without the ability to listen effectively messages are
easily misunderstood.

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 Speaking

It is a language skill or a mean of communication in

which people can express his/her idea or information
to others in spoken form.

It is a complex language skill because people need to

find the ideas before speaking, and then arranged in a
good sentences so people may understand what the
speaker says.
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 Reading

It is a receptive action which is one of the five

basic skills of communicating in a language.

It is reciprocally associated with writing. Writing

and reading are parallel to speaking and listening.

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 Writing

It refers to the exchange of information, ideas, or

messages through written language in the form of
letters, emails, notes, and more.

Our ability to write has transformed over time.

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 Viewing

Viewing as a language skill is defined as the

process of understanding visual texts that come in
various formats, such as TV shows, advertisements,
films, videos, and images.

In short, viewing is the act of 'reading' visual cues.

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Examples:
•conversing intelligently on a subject of import
•reporting on group work and/or assignments
•writing and delivering a formal speech
•writing minutes of meetings and similar documents
• preparing a research or technical paper
•making an audio-visual or web-based presentation

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First Activity
•Group yourselves into five.
•Provide at least five examples of the skill assigned to
your group.
•Present your ideas in front.

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 Salamat
Thank you
Merci
Danke
Kamsahamnida
Arigato

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