Organizational

Culture, Creativity,
and Innovation

Chapter 14

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 Learning Objectives
1. Define organizational culture, and identify its core
characteristics and the various functions it serves in
organizations.

2. Describe the four forms of organizational culture

specified by the competing values framework.

3. Explain the factors responsible for creating and

transmitting organizational culture, as well as those
for making it change.

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 Learning Objectives

4. Define creativity and describe the basic components

of individual and team creativity.

5. Describe various approaches to promoting creativity

in organizations.

6. Identify the basic forms and targets of innovation

and the stages of the innovation process.

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 Organizational Culture

A cognitive framework consisting of

attitudes, values, behavioral norms,
and expectations shared by
organization members

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Organizational Culture’s Role

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Organizational Culture Forms

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Transmitting Organizational
Culture
 Symbols
 Slogans
 Stories
 Jargon
 Ceremonies
 Statements of principle

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How Organizational Culture
Changes

 Composition of workforce

 Mergers and acquisitions

 Strategic cultural change

 Responding to the Internet

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Creativity Components

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 Creativity-Relevant Skills
 Break mental sets and take new perspectives

 Understand complexities

 Keep options open and avoid premature

judgments

 Follow creativity heuristics

 Use productive forgetting

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Creativity Process

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Training People to Be Creative

 Encourage openness to new ideas

 Take time to understand problem

 Promote divergent thinking

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Developing Creative Work
Environments

 Provide autonomy

 Provide exposure to other creative people

 Allow ideas to cross-pollinate

 Make jobs intrinsically interesting

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 Developing Creative Work
Environments

 Set own creative goals

 Support creativity at high organizational levels

 Have fun!

 Promote diversity

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 Innovation Targets

 Product Supply chain

 Service Business model

 Process Organizational

 Marketing

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Organizational Innovation Process

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