Social

Mobilization
NSTP CWTS LESSON OBJECTIVES:
1. define Social Mobilization
2. enumerate the five (5) main approaches of Social Mobilization and the
Sustainable Development Goals; and
3. create a vlog showcasing their understanding of the main approaches of social
mobilization.
 Social mobilization
• is an important means to advance sustainable development
policy by making it more responsive and accountable to
people’s needs and demands.
• The process is concerned with mobilizing human and financial
resources through five main approaches:
1. Political Mobilization
2. Community Mobilization
3. Government Mobilization
4. Corporate Mobilization
5. Beneficiary Mobilization
 Political Mobilization
• Aims at winning political and policy commitment for a major
goal and the necessary resource allocations to realize that goal.
 Community Mobilization
• Aims at informing and gaining the commitment of community leaders as well as local
government agencies, non-governmental organizations (NGOs), women’s group and
cooperatives.

• TIPS ON COMMUNITY MOBILIZATION

(a) Know your community well and understand their problems and their needs.
(b) Be aware of existing health beliefs and practices that exist in the community
(c) Always listen to community members carefully
(d) Do not rapidly introduce new interventions that are different from existing practices
and beliefs. Take gradual steps to introduce such practices.
(e)Try to analyze community dynamics and adjust to each situation.
(f) Involve the entire community in the program right from the beginning.
(g) Give respect and importance to negative experiences of the community, if any and
try to minimize the negative feelings verbally and in your actions.
 Government Mobilization
• Aims at informing and enlisting the cooperation and help of
service providers and others at government. Dealing with
poverty at the root organization that can provide direct or give
direct/indirect support.
 Corporate Mobilization
• aims at securing the support of national or international
companies in promoting appropriate goals, either through the
contributions of resources or by carrying of appropriate
messages as a part of their advertising or product labeling.
Beneficiary Mobilization
• Aims at informing and motivating the program beneficiaries
through training programs, the establishment of community
groups and communications.
e.g. Pantawid Pamilyang Pilipino Program (4Ps)
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