SOFT LAUNCHING

TOYOTA BOOTH @Museum Angkut Malang

PT TOYOTA-ASTRA MOTOR
CORPORATE SUSTAINABILITY MANAGEMENT OFFICE
 OUTLINE

A. HISTORY
B. BOOTH DESIGN
C. GENERAL CONCEPT
D. ZONE UPDATES
E. PROGRAM ACTIVATION

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 A . HISTORY The program started in 2017

2017-2018 2019 - 2022 Proposed : 2022 - onward

Booth Concept :
 Fresh
 Exciting
 Interactive
 Sustainability ambience

Content :
 Eco safety driving,
 GHG,
 Waste
 Water issue

Indonesia Car Heritage Hybrid Technology Sustainable Mobility 3

B. BOOTH DESIGN
BOOTH REFRESHMENT

Detail
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1. Eco Simulator
2. Digital Maket
3. Kids Safety Zone
1
3
4 4. Photo Booth Corner
6
5. Interactive Wall

7 6. Waste Simulation
7. Toyota Heritage Sustainability

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 C. GENERAL CONCEPT

Zone Detail Age Segmentation Content Output

1. Educate : General Education related to Visual
Content about Climate Change
GHG, Waste & Responsible
1. Digital Maket All Ages 2. Target :
Consumption - Internal : Electricity, Water, Renewable Energy
- External : Low carbon products
1. Product : Gasoline & Hybrid
Fun Education 2. Eco Simulator > 17 y.o Eco Safety Driving 2. Educate : Before After experience -> changes in
behavior and mindset
1. Educate : basic information related to traffic safety
3. Kids Safety Zone < 12 y.o Traffic Safety - basic knowledge
Waste : 1. Educate :
4. Waste Simulation All Ages
selection -> recycling reduce waste disposal in landfills-> Carbon reduction
1. Interactive Activity : Thematic Background
5. Photo Booth Corner All Ages Sustainability Ambience (Sustainability, Mobility,etc)
1. Interactive Activity : Dream Car imagination area
6. Interactive Wall < 12 y.o Green Technology
(Coloring, heart pumping excitement)
Entertainment < 12 y.o
7. Kids Puzzle Area Car Puzzle 1. Interactive Activity : Fun games Puzzles

1. Interactive Activity : experiences and exploring Yaris

# Toyota Heritage All Ages
Car Display Legian
Sustainability
D. ZONE UPDATES

TOYOTA BOOTH

Car Simulator Pop Up Wall Digital Maket

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D. ZONE UPDATES

TOYOTA BOOTH

Sitting Area Interactive Wall Waste Simulation

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D. ZONE UPDATES

TOYOTA BOOTH

Back view

Photo Corner Kids Safety Zone & Puzzle Car Display Front View
Area

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E. PROGRAM AC TIVATION

Program No Activation Status

3 batch/year
Eco-Safety Driving ToT for MA Employee
1 [MA Employee -> Visitors] Min : 20 Preparation
participants

2 Waste Station at MA Target : June 2023 Coordination & Study

Special Program
Activation
Preparation &
3 Dealer Collaboration Program Coordination

2 batch/year
Training and Making Driving License
4 [Collaboration with Police agencies and high Min : 50 Develop Concept
schools around]
participants
Let’s Discuss..
Thank You

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