TODAY’S AGENDA

1. Design Thinking (DT) Definition Follow the Center for Innovation &
Entrepreneurship on Instagram
2. Design Thinking: A Human-centered
Approach utc_cie
3. Key Parts of Design Thinking
4. Observation & Insight - AEIOU
5. For next class meeting
 DESIGN A thinking process most commonly used to solve

THINKING
complex problems, navigate uncertain environments,
and create something that is new to the world.

DEFINED
DESIGN THINKING ALIGNS WITH THE
FACETS OF THE PRACTICE OF
ENTREPRENEURSHIP

Applies to everyone Requires getting out of Continuous practice

regardless of experience the building / taking with a focus on doing in
level action order to learn

Incorporates the 3
Works best in habits of the
unpredictable/uncertain entrepreneurial mindset
environments • Self-leadership, creativity,
improvisation
DT: A HUMAN-CENTERED
APPROACH
 DT: A
HUMAN- Feasibility—what can be possibly achieved in the near
future
CENTERE Viability—how sustainable the idea is in the long term

D Desirability—who will want to use or buy the product

or service
APPROAC
H
DESIGN THINKING
VIDEO
HTTPS://WWW.TED.COM/TALKS/TIM_BROWN_U
RGES_DESIGNERS_TO_THINK_BIG?LANGUAGE
=EN
KEY PARTS OF DESIGN
THINKING
Ab
>> stra
w > c t >>
i e
n dv >C
E xpa onc
ret e

How might we… Low-cost

experimentation
Empathize – think about the experience from the perspective of the user
Define – synthesize learning and insights, creating a problem statement that indicates your
point of view, as informed by user
Ideate – generate multiple ideas that could solve the problem statement, exploring the
possibilities

Prototype – build a solution prototype of your idea that the user can engage with early
in the process
Test – share the solution prototype with the user so they can provide feedback to fuel
iteration
 OBSERVATIO Activities
N & INSIGHT
(P. 94) Environments
How might we Interactions
make this a better
environment for Objects
teaching
entrepreneurship? Users
 Be on time on Tuesday for in-class
Be assignment. Download template from

FOR THE Canvas and bring to class.

NEXT
TWO Begin Please begin working on Failure
Assignment for class during Week 8.

CLASS
PERIODS
Read Read Chapter 7