Professional Documents
Culture Documents
Voh1 2
Voh1 2
20% 6%
15%
4%
10%
2%
5%
0% 0%
Spring Summer Fall Winter 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Insight - Only 10% of casual riders and 15% of registered Insight – The number of registered riders peaks at 8am
riders rode our bikes in the spring seasons. We can whereas the number of casual riders starts to tick upwards
identify spring as the worst season for demand around 10am. 1 hour before these times will be
generation when compared to all other seasons. considered as optimal times to send notifications to riders.
Conclusion – In order to entice customers to ride more in the spring (our worst performing season), we should send
targeted notifications to riders to save 10% of their total rider fee. In order to maximize the effectiveness of the
notification, we should send casual riders a notification at 9am and registered riders at 7am.
Seasonal Bike-Sharing for 2012
The bike-sharing rental process can depend on the seasons and average "feel" of the outside temperature. The graph on the left shows the
relationship between the number of riders per season for Registered and Causal riders compared to the average Normalized Outside Temperature.
The graph on the right looks at the average hours rode per season for each group while looking at the average Normalized Outside Temperate.
Graph Explanation: The number of riders, both Registered and Casual, is Graph Explanation: The number of season hours rode for both Registered and
directly related to the season. Furthermore, the Normalized Outside Casual, is directly related to the season and average Normalized Outside
Temperature is also related to the number of bike riders each season. Temperature. The daily hours rode are the highest in the Fall and lowest in the Spring.
Results
There is a correlation between the seasons and the number of riders, and the average hours rode per season. By knowing that more bikes are
ridden in the Summer, Fall, and Winter seasons, we can better predict the demand needed for those seasons. Also, now it is clear that bikes
can be serviced during the Spring season as the demand is almost half that of the Summer, Fall, and Winter seasons.
GROWING THE CORE, EXPANDING THE EDGE
Season
Weather Situation
Insights and Next Steps: Possible opportunities for growth in the core business are identified as the lunch hour, 11AM-2PM. Increased casual ridership in
spring and summer months suggests opportunities for seasonal marketing campaigns to target the casual rider segment.