INNOPRENEUR FINAL

PROJECT
BUSINESS PLAN
TEAM MEMBERS
• ASNA
• DEVAKI
• FARIS
• JYOTHIS
• DIYA
THE ACCOUNTANCY STENCIL

 EXECUTIVE SUMMARY
Commerce is one of the most popular streams opted by the students of India not
just because of its diverse career options but also because of its vast spectrum it
encompass. Accountancy is an inevitable part of commerce and one of the most
liked subjects by the students. But drawing journal entries, ledgers, balance
sheets etc. can cost a huge amount of time, especially during exam season.
Keeping that in mind, we have introduced an accountancy stencil that helps you
save a valuable amount of time and a lot of effort. It is quick and easy to use,
making it the perfect tool of students. It can be a perfect companion for the
students and makes the subject fun to learn. Our product is affordable, lasts up
to 3 years and compact.
THE PROBLEM STATEMENT

 In the realm of education, particularly within the commerce stream, a

significant challenge students often face is the time-consuming and intricate
nature of accountancy tasks. From crafting journal entries to maintaining
ledgers and creating balance sheets, these tasks can be arduous and
demanding, especially during crucial exam periods. The conventional
approach to these tasks not only consumes valuable time but also adds to the
stress that students experience. This problem becomes even more
pronounced in the context of India, where commerce is a highly sought-after
stream. Acknowledging this challenge, our product aims to provide a
streamlined solution that not only saves time but also transforms the learning
experience for students of accountancy.
THE PRODUCT

 Introducing the Accountancy Stencil – a revolutionary tool designed to

alleviate the challenges students face while dealing with complex
accountancy tasks. This innovative stencil simplifies the process of creating
journal entries, managing ledgers, and constructing balance sheets. With an
emphasis on user-friendliness, the stencil allows students to swiftly and
accurately complete these tasks, enhancing their efficiency and
understanding of the subject matter. The Accountancy Stencil is crafted to be
compact, durable, and easy to use, ensuring it stands as an indispensable
companion for commerce students. By eliminating the cumbersome aspects of
accountancy, this product transforms the subject into an engaging and
manageable area of study.
MARKET ANALYSIS/COMPETITIVE ANALYSIS

 Through comprehensive market analysis, we have identified a clear need for a

solution that streamlines accountancy tasks for students. While some tools
exist in the market, none offer the unique blend of user-friendliness,
durability, and affordability that our Accountancy Stencil provides.
Competitors in this space often lack the holistic approach we take in
addressing the challenges faced by students. With a focus on enhancing both
efficiency and comprehension, our product sets itself apart in the market,
positioning itself as the ultimate tool for commerce students seeking a
simplified and engaging accountancy experience.
MARKETING PLAN - SALES STRATEGY AND USP

 Our marketing plan is centered around highlighting the unique selling

proposition (USP) of the Accountancy Stencil. We will emphasize its ability to
save time and effort while improving subject understanding. Through
engaging social media campaigns, educational content, and collaborations
with educational institutions, we will reach our target audience of commerce
students and accountancy enthusiasts. Our sales strategy includes offering
introductory discounts during peak exam seasons and collaborating with
educators to recommend the stencil to their students. By showcasing
testimonials from satisfied users, we aim to build trust and credibility around
our product, positioning it as an essential tool for success in the field of
accountancy.
FINANCIAL PLANNING

 Our financial planning entails meticulous budgeting to ensure efficient

allocation of resources across product development, manufacturing,
marketing, and distribution. With a focus on maintaining competitive pricing
while ensuring quality, durability, and affordability, we anticipate a healthy
profit margin. Initial investments in product design, production, and
marketing will be offset by projected sales, ultimately leading to sustainable
growth and expansion.
IMPLEMENTATION STRATEGY

 The implementation strategy revolves around a phased approach to product

launch and distribution. First, we will finalize product design and
manufacturing processes, ensuring the highest quality standards are met.
Simultaneously, we will build our online presence through a user-friendly
website and active social media engagement. Collaborations with educational
institutions will be established to create awareness. As the product gains
traction, we will expand distribution channels, optimize manufacturing
processes, and scale up marketing efforts to ensure widespread accessibility
and adoption of the Accountancy Stencil.
THANK YOU