BUS8350: GBM Capstone

1. COMPANY PROFILE

Submission Date: 23 January 2023

Section: BUS 8350-23W-SEC3
The United States of America
VANSHIL DHOLAKIYA
NEHA CHOUDHARY
RUTVI BHATT
PRADIP HIRANI
VARUN MORE
Contents

2. MARKET RESEARCH, ANALYSIS & CONCLUSIONS

2.1 Selected Products/Services
2.2 Market Environmental Factors
2.3 Competitive Environment
2.4 Evaluation and Conclusions
Appendix
References
2.1 Selected Products/Services

• The Maple 3 solar energy system is a multipurpose tool that may be used as
a standard light for usage at home or when camping, as an SOS signal in an
emergency, and as a portable power source for gadgets such phones, PADs,
MP3 players, etc. A 5 V DC electronic device can be powered by Maple 3.
• The Maple 3 solar energy system is a multipurpose tool that may be used as
a standard light for usage at home or when camping, as an SOS signal in an
emergency, and as a portable power source for gadgets such phones, PADs,
MP3 players, etc.
• A 5 V DC electronic device can be powered by Maple 3. For those who live
in remote places without access to electricity, Maple 3 is a particularly cost-
effective option.
• Additionally, it is a very practical lighting/charging option for those who
enjoy outdoor activities like camping, trekking, and so forth.
2.1 System features and benefits

• Lithium battery is supplied with solar electricity by solar module.

• Battery can be charged using an adapter and AC power as well.
• High-quality lithium battery with a capacity of 4400 mAh with BMS to
prevent overcharging, over-discharging, or short circuit Battery
volume indicator in real-time.
• The solar module will take around 8 hours to fully charge the battery.
The battery takes around 5 hours to fully charge when utilizing AC
power.
• The lifespan of the adaptor system is up to five years.
2.2 Market Environment Factors
DEPEST Category Opportunity or Risk/Threat
Demographic: *U.S Population- 332.4 Million
• Lead to expansion of “Maple 3” to a larger
chunk of the market.
*More Young Generation
• Easy adoption of customers to “Maple 3”
Economic: *Higher GDP of U.S - $USD 26.6K Billion
forecasted in 2024- $USD 27.7K Billion
• Depicts higher standard of living with more
income per capita.
*Higher Purchasing Power- 0.75 USD$/$CAD
• Exchange rates will benefit revenues.
Political: *USMCA in effect- U.S decline to store data on
in-country servers.
*Political Risks- affect sales of “maple 3”
*changes to USMCA- cause uncertainty
2.2 Market Environment Factors (continued)
DEPEST Category Opportunity or Risk/Threat
Environmental: *Zero carbon emission
• “Maple 3” is a solar powered product.
*Low tariffs on environmental goods
• Low cost of shipping.

Social: *Environmental conscious population

• Quick acceptance of “Maple 3” in the U.S
Market.
*Health conscious
• Move to renewable sources of energy is the
way to go.
Technology: *Hike in Green Offices
• Solar Lights will be needed across the
building.
*moving towards sustainable energy sources
• Utility green tariffs
SDG’S Identified

1)Affordable and Clean Energy (Goal #7)

2)Sustainable Cities and Communities (Goal #11)

3)Climate Action (Goal #13)

2.3 Competitive Environment
Competitors
• Identify the 2 or 3 top competitors that market products similar to the
assigned product in your selected country market.
• Prepare Competitor Profiles for each, including:
• Company name: Sunpower solar
• Major locations- San Jose, Richmond, Austin
• Number of employees- 3660 (2021)
• Profitability- $139.41M (2022)
• Product lines/types/categories- Solar Battery storage, Wallbox EV Charge
• CVP- Relentless innovation, Winning together, Leading decisively
• Strength- Durability and efficiency
• Weakness- Highly skilled workforce, High level of customer satisfaction.
2.3 Competitive Environment
Competitors
•Identify the 2 or 3 top competitors that market products similar to
the assigned product in your selected country market.
•Prepare Competitor Profiles for each, including:
•Company name: Solar Panel Tesla
•Major locations- Buffalo
•Profitability- $1BCAD (2021)
•Product lines/types/categories- Solar Panels, Solar Roof, Powerwall,
Powerpack
•CVP- innovation, customization, brand/status
•Strength- Outstanding Warranty, durability, Design and Aesthetics, High
product quality
•Weakness- slightly less efficient than competitors, Not available in every state.
2.3 Competitive Environment (continued)

Competitive Analysis
• Porter’s five forces
• Competitive Rivalry: Quality difference
• Threat of substitution: Substitute performance
• Supplier power: Uniqueness of service
• Threat of new entry: Cost advantages
• Buyer power: Price sensitivity
• Medium threat of new entrants due to the quality of Maple 3
provided by Canadian Solar
• Low chances of industry rivalry due to the high quality and reasonable
price.
2.4 Evaluation and Conclusions

Average expectancy demand of

Maple-3 in THE USA:

4 times than
Market Demand
that of 2022

Percentage increase 55%

2.4 Evaluation and Conclusions

• Maple 3 solar energy system has accounted about 45% of the new generated electricity
in the first three quarters of the last year (U.S. Solar Market Insight | SEIA, 2022).
• It maps to have a productive market in the States.
• Inflation Reduction Act, forecasts a boosted growth of 21% annually for 2023-2027 (U.S.
Solar Market Insight | SEIA, 2022).
• Every year, about 7.2 million households have started camping (Camping Is on the Rise
in North America With More People Heading Outdoors, and More Often, 2019).
• Which results in about one of most likeable markets in the history for our company
Canadian Solar.
• Portable Lighting and power solar system invites the majority of the customers as it is
quite handy.
• We believe that the company would be a great success as the targeted market area
serves a great need for our commodity in the market.
Appendix 2
 References
•Canadian Solar. (2023, January 21). Maple 3. Canadian Solar.
https://www.canadiansolar.com/maple3/
•O’Neill, Aaron. ( 2022, June 30). North America: Gross domestic product (GDP) of Canada and the
United States from 2017 to 2027. Statista.
https://www.statista.com/statistics/527955/north-america-gross-domestic-product-forecast/
•Office of the United States Trade Agreement. (2023, January 15). Environmental Goods Agreement.
https://ustr.gov/trade-agreements/other-initiatives/environmental-goods-agreement

• Kirkhorn, Z. J. (2021, July 27). 10-Q. Tesla, Inc.

https://www.sec.gov/Archives/edgar/data/1318605/000095017021000524/tsla-20210630.htm
 References:

• Camping is on the Rise in North America with More People Heading Outdoors, and More Often.

(2019, April 24). Business Wire from

https://www.businesswire.com/news/home/20190424005301/en/Camping-is-on-the-Rise-in-North-

America-with-More-People-Heading-Outdoors-and-More-Often

• U.S. Solar Market Insight | SEIA. (2022, December 13). Solar Energy Industries Association. from

https://www.seia.org/us-solar-market-insight