PJBUMIDIGITAL

UNIVERSITI PUTRA MALAYSIA

MAXIMISING UNFAIR COMPETITIVE
ADVANTAGES

UPM Unrealized TAM

(Total Addressable Market)

UPM has Big Pools of Talent

(Human Capital / In-house Capability)

UPM can Resolves Their Own Issues

(Reduce dependency to 3rd Party / Lean)

Inflation - Price of Goods

(Taking Advantage of Economies of Scale)
 PJBUMIDIGITAL
UNIVERSITI PUTRA MALAYSIA
STUDENT NEEDS
TRANSPORTATION COMMUNICATION
INDIVIDUAL

 Study  FREE Internet 24/7

 Affordable Rental
 Laptop  Public News
 Car / Motorcycle
 Printing  Study Content
 EV Scooter
 Scanning  CTV (College Television)
 Forwarding Service
 Laundry
 Drone by Payload
 Health
 Student Despatch
 Food
PHASE 1
Telecommunication
1. To provide WIFI services RM 5/day
2. Proposed Telecommunication Plan to install as per below plan.
PHASE 2
To provide services:
• 1. Laundry
• 2. Printing/Binding/Photocopy/Scanning
• 3. Health Product & Food Delivery
PHASE 3
Product Sales
• Collect product from Warehouse located at MARDI Corp
4km away from Kolej Kediaman.
• Student will be insured under CIDB after attending the
training or group insurance under company.
PHASE 4
Transportation
Affordable Rental
Car / Motorcycle
EV Scooter
Forwarding Service
Drone by Payload
Student Dispatch
INDIVIDUAL PJBUMIDIGITAL

LIFESTYLE
A student busy lifestyle requires support to balance their study and cope
with the cores which requires lot of time especially in travelling and
waiting for the cores to complete.

There must be a system to support the student in term of time, travelling

and manage their cores.

Student can focus on their studies and outsource the service to the in-
house third party for the services.
 PJBUMIDIGITAL
TRANSPORT
Student need to travel from hostel to campus for daily classes. Reported by
Student Management, the use of motorcycle for daily transportation may cause
accident.

The low- and middle-class family background students usually unable to have a
proper transportation.

The in-house transportation in the campus must be limited and restricted with
time.

Hence, student need own affordable transport like EV Scooter to manage their
time and spending.
 PJBUMIDIGITAL
COMMUNICATION
Students need laptop for study and Wi-Fi for communications.

The low- and middle-class students do not have any financial support
to purchase the once-off study equipment.

Hence, they need the financial support system to purchase the study
equipment by installment.

To Provide the platform or building maintenance request and status

report dashboard.
 PJBUMIDIGITAL
INTRODUCTION AEL
PJBUMI DIGITAL has been collaborate with UPM ICT
department has launch a system called AppXilon E-
Commerce Lifestyle Dynamic System to ease the student

APPXILON
lifestyle, transportation and communication as well.

In order to benefit the university and its student from this

system, PJBUMI would like proposed for Corporate Social
Responsibility (CSR) for UPM students.

This system also able to help the student to generate their

active and passive income.
UNIVERSITI PUTRA MALAYSIA
APPXILON
APPXILON STUDENT E-
COMMERCE LIFESTYLE

UPM E-Panel College Television

Shop Shop
Stage Show
Mobile Apps
Event
 PJBUMIDIGITAL
BENEFICIARY OWNER
*Student able to obtain their needs with Less Effort and Less Time
Consuming and focus into their studies
*Student have a platform to generate income to sell their product

APPXILON
and services to the market

*College able to provide conducive hostel and study environment

by utilizing the profit from AEL

*University able to perform up to the standard with less financial

support from the government

*Surrounding community and the nation will get self-sustaining

citizen that helps the country to grow their GDP
 PJBUMIDIGITAL

10,000 RM 120 + RM 1.2 Mill 10%

Resident Minimum Expenditure / Realised Minimum
Students student / month TAM Profitability
…THANK YOU FOR
YOUR PASSION…
Moving Forward to Progress Together…