Cathay Pacific Airways

Sustainable Development Strategy

Presented by,
Mujtaba Moosawi
MSc Engineering Management
Student in GCET
https://www.aljazeera.com/news/2020/12/12/countries-must-declare-climate-emergency-un-chief
Aviation Industry and Sustainability
Challenges
In 2009, the board of governors of the International Air Transport
Association (IATA), took a milestone decision to adopt three specific targets
to mitigate GHG emissions from aviation:
• Average improvement in fuel efficiency of 1.5% per year from 2009 to
2020.
• A cap on aviation CO2 emissions from 2020.
• Reduction in net CO2 emissions of 50% by 2050
Air France-KLM — Silver Class

China Airlines Ltd & LATAM Airlines Group SA ANA Holdings Inc — Gold Class
 Cathay Pacific Airways
Route to Sustainability
• In 2005, task force Established to assess
potential climate change impacts to business
revenues and reputation.
• In 2008, the Environmental Affairs Department
established & developed the sustainability
strategy road map in 2009.
• SD strategy to build awareness within the
organization and cascade authority and
accountability down the organizational hierarchy.

Staff Engagement Communication

Benchmarking
 ENV Actions and Outcomes impact of
sustainability on business strategies
• Two approaches to: (1) in the air, and (2) on the ground.

In the Air: improving fuel efficiency by

• Progressive retirement of older aircraft.
• Improving efficiencies in engine technology and maintenance. Example: A330 engine modifications saved 11,000 tons
of CO2 per year
• Aircraft maintenance. Example: Core washing of engines, weight management, use of alternative base coat exterior
paint.
• Flight route and speed optimization, reducing taxi times and onboard weight.

71
On the Ground:
• Ground Support Equipment (GSE) Replacement
Program
• Resource management: papers & printing + food
tray certified by Forestry Stewardship Council
• Catering Services to reuse food waste
• Waste management and recycling
• Headquarter buildings: energy-efficiency
improvement programs

2019 PERFORMANCE HIGHLIGHTS

 FLYgreener
Program
• Fly Greener programme enables passengers to balance out their
carbon footprint by carbon emission calculations for specific flights.
The financial contributions go directly to fund third-party projects of
Cathay Pacific that help to offset the CO2 emissions generated by
flying.
 2019 PERFORMANCE HIGHLIGHTS

Success factor

Environmental, Social, Governance

Success factor
 Corporate Social
Responsibility (CSR)
• In 2019, the Company made charitable
donations amounting to HK$2.5 million.
• Since 2004 the campaign has raised over
HK$10 million for conservation projects in
remote areas of China.
• nearly HK$193 million in support of
UNICEF’s lifesaving programmes.
 Conclusion
• Cathay Pacific Airways leads the industry and contribute to global
efforts to reduce aviation’s impact on climate change.
• Reduced consumption of natural resources.
• Reduces waste and improve recycling and reuse.
• Support community efforts in promoting the conservation of natural
resources.
• Support the communities

Thank You,
Mujtaba Moosawi