Cathay Pacific Airways

Sustainable Development Strategy

Presented by,
Mujtaba Moosawi
MSc Engineering Management
Student in GCET
https://www.aljazeera.com/news/2020/12/12/countries-must-declare-climate-emergency-un-chief
Airlines Sustainable Development programs

China Airlines Ltd & LATAM Airlines Group SA

ANA Holdings Inc — Gold Class

Air France-KLM — Silver Class

 Cathay Pacific Airways
Route to Sustainability
• In 2005, task force Established to assess
potential climate change impacts to business
revenues and reputation.
• In 2008, the Environmental Affairs Department
established to enhance the airline’s initiatives.
• SD strategy to build awareness within the
organization and cascade authority and
accountability down the organizational
hierarchy.

Staff Engagement Communication

Benchmarking
 Actions and Outcomes impact of sustainability
on business strategies
Two approaches: (1) in the air, and (2) on the ground.

In the Air: improving fuel efficiency by

• Progressive retirement of older aircraft.
• Improving efficiencies in engine technology and maintenance. Example: A330 engine modifications saved 11,000 tons
of CO2 per year for Cathay Pacific.
• Aircraft maintenance. Example: Core washing of engines, weight management, use of alternative base coat exterior
paint.
• Flight route and speed optimization, reducing taxi times and onboard weight.
On the Ground:
• Ground Support Equipment (GSE)
Replacement Program
• Resource use: paper, printing
• Catering Services to reuse food waste
• Waste management and recycling
• Headquarter buildings: energy-efficiency
improvement programs

2019 PERFORMANCE HIGHLIGHTS

 FLYgreener
Program
• Fly Greener programme enables passengers to balance out their
carbon footprint by carbon emission calculations for specific flights.
The financial contributions go directly to fund third-party projects of
Cathay Pacific that help to offset the CO2 emissions generated by
flying.
 2019 PERFORMANCE HIGHLIGHTS

Success factor

Environmental, Social, Governance

 Corporate Social
Responsibility (CSR)
• In 2019, the Company made charitable
donations amounting to HK$2.5 million.
• Since 2004 the campaign has raised over
HK$10 million for conservation projects in
remote areas of China.
• nearly HK$193 million in support of
UNICEF’s lifesaving programmes.
Conclusion
• Cathay Pacific leads the industry and contribute to global efforts to
reduce aviation’s impact on climate change.
• Reduced consumption of natural resources.
• Reduces waste and improve recycling and reuse.
• Support community efforts in promoting the conservation of natural
resources.
• Support the communities