KEY PRINCIPLES OF

COMMUNICATION
 PRINCIPLE

“a fundamental truth or proposition that serves

as the foundation for a system of belief or
behavior or for a chain of reasoning.”
-Oxford Languages

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 7 Key Principles of Communication
https://www.yourarticlelibrary.com/management/communication/7-principles-of-communication-explained/53333

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 1

Principle of Clarity

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 “
The idea or message to be communicated should be clearly spelt out. It
should be worded in such a way that the receiver understands the same
thing which the sender wants to convey. There should be no ambiguity in
the message. It should be kept in mind that the words do not speak
themselves but the speaker gives them the meaning. A clear message will
evoke the same response from the other party. It is also essential that the
receiver is conversant with the language, inherent assumptions, and the
mechanics of communication.

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 2

Principle of Attention

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In order to make communication effective, the receiver’s attention should
be drawn towards message. People are different in behaviour, attention,
emotions etc. so they may respond differently to the message.
Subordinates should act similarly as per the contents of the message. The
acts of a superior also draw the attention of subordinates and they may
follow what they observe. For example, if a superior is very punctual in
coming to the office then subordinates will also develop such habits. It is
said that ‘actions speak louder than words

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 3

Principle of Feedback

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 “
The principle of feedback is very important to make the communication
effective. There should be a feedback information from the recipient to
know whether he has understood the message in the same sense in which
the sender has meant it

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 4

Principle of Informality

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 “
Formal communication is generally used for transmitting messages and
other information. Sometimes formal communication may not achieve the
desired results, informal communication may prove effective in such
situations. Management should use informal communication for assessing
the reaction of employees towards various policies. Senior management
may informally convey certain decisions to the employees for getting their
feedback. So this principle states that informal communication is as
important as formal communication

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 5

Principle of Consistency

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 “
This principle states that communication should always be consistent with
the policies, plans, programmes and objectives of the organization and not
in conflict with them. If the messages and communications are in conflict
with the policies and programmes then there will be confusion in the
minds of subordinates and they may not implement them properly. Such a
situation will be detrimental to the interests of the organization

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 6

Principle of Timeliness

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 “
This principle states that communication should be done at proper time so
that it helps in implementing plans. Any delay in communication may not
serve any purpose rather decisions become of historical importance only

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 7

Principle of Adequacy

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 “
The information communicated should be adequate and complete in all
respects. Inadequate information may delay action and create confusion.
Inadequate information also affects efficiency of the receiver. So adequate
information is essential for taking proper decisions and making action
plans

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 Difference between
MORALS and ETHICS

https://keydifferences.com/difference-between-morals-and-ethics.html
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 A PICTURE IS WORTH A
THOUSAND WORDS

While morals are concerned with principles of right and wrong, ethics are related to right and wrong
conduct of an individual in a particular sitution. Many use the two terms as synonyms, but there are
slight and subtle differences between morals and ethis, which are described in the article below.

We greatly encounter moral and ethical issues, in our day to day life. Perhaps, these two defines a
personality, attitude, and behavior of a person. The word Morals is derived from a Greek word
“Mos” which means custom. On the other hand, if we talk about Ethics, it is also derived from a
Greek word “Ethikos” which means character. Put simply, morals are the customs established by
group of individuals whereas ethics defines the character of an individual.

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 MEANING

MORALS
Morals are the beliefs of the
individual or group as to what is
right or wrong.
ETHICS
Ethics are the guiding principles
which help the individual or
group to decide what is good or
bad.

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 WHAT IS IT?

MORALS ETHICS
General principles set by group Response to a specific situation

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 GOVERNED BY

MORALS ETHICS
Social and cultural norms Individual or Legal and
Professional norms

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 DEALS WITH

MORALS ETHICS
Principles of right and wrong Right and wrong conduct

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 CONSISTENCY

MORALS ETHICS
Morals may differ from society Ethics are generally uniform
to society and culture to culture

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 EXPRESSION

MORALS ETHICS
Morals are expressed in the form Ethics are abstract
of general rules and statements

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 EXPRESSION

MORALS ETHICS
Morals are expressed in the form Ethics are abstract
of general rules and statements

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 MORALS AND ETHICS

DEFINITION

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 DEFINITION OF MORALS

⊡ DO NOT CHEAT
⊡ BE LOYAL
⊡ BE PATIENT
⊡ ALWAYS TELL THE TRUTH
⊡ BE GENEROUS
Morals are the social, cultural and religious beliefs or values of an individual
or group which tells us what is right or wrong. They are the rules and
standards made by the society or culture which is to be followed by us while
deciding what is right
Morals refer to the beliefs what is not objectively right, but what is
considered right for any situation, so it can be said that what is morally
correct may not be objectively correct.

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 DEFINITION OF ETHICS

⊡ TRUTHFULNESS
⊡ HONESTY
⊡ LOYALTY
⊡ RESPECT
⊡ FAIRNESS
⊡ INTEGRITY

Ethics is a branch of philosophy that deals with the principles of conduct of

an individual or group. It works as a guiding principle as to decide what is
good or bad. They are the standards which govern the life of a person. Ethics
is also known as moral philosophy.

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 ETHICS IN
COMMUNICATION
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"Ethical communication" simply refers to the practice
of conveying honest information in a manner that is not
intended to be misleading. In other words, the
information should be presented within a context that
ensures that the information is not misleading as a
result of being conveyed in a sort of vacuum.
PRINCIPLES OF ETHICAL COMMUNICATION
 PRINCIPLES OF ETHICAL
COMMUNICATION

⊡ Advocate ⊡ Endorse freedom ⊡ Strive to

truthfulness, of expression, understand and
accuracy, honesty, diversity of respect other
and reason as perspective, and communicators
essential to the tolerance of dissent before evaluating
integrity to achieve the and responding to
of communication informed and their messages
responsible
decision making
fundamental to a
civil society.¢.

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 PRINCIPLES OF ETHICAL
COMMUNICATION

⊡ Promote access to ⊡ Promote ⊡ Condemn

communication communication communication
resources and climates of caring that degrades
opportunities as and mutual individuals and
necessary to fulfill understanding that humanity through
human potential respect the unique distortion,
and contribute to needs and intimidation,
the well-being of characteristic of coercion, violence
families, individual and through the
communities and communicators. expression of
society. intolerance and
hatred.

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 PRINCIPLES OF ETHICAL
COMMUNICATION

⊡ Being committed ⊡ Advocate sharing ⊡ Accept

to the courageous information, responsibility for
expression of opinions, and the short and long-
personal feelings when term consequences
convictions in facing significant for our own
pursuit of fairness choices while also communication
and justice. respecting privacy and expect the
and confidentiality. same of others.

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