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Intorduction To Managerial Economics
Intorduction To Managerial Economics
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INTRODUCTION
Emergence of managerial economics as a separate course of
management studies can be attributed to at least three factors
manpower.
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Defining Economics
Economics is a social science, which studies human
behaviour in relation to optimizing allocation of
available resources to achieve the given goals.
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Managerial Economics
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Douglas : Managerial economics is concerned
with the application of economic principles and
methodologies to the decision making process
within the firm or organization. It seeks to
establish rules and principles to facilitate the
attainment of the desired economic goals of the
management.
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Characteristics
Micro Economics
Economics of Firms
Uses Macro-economics Analysis
Managerial Economics is Pragmatic
Managerial Economics is Normative
Bridge between traditional economics and Business
Management
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Nature
Arts or
science?
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Scope
Demand Analysis
Cost Analysis
Pricing Practices and Policies
Profit Management
Capital Management
Analysis of Business Environment
Allied Disciplines
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Difference b/w Managerial and Traditional
Economics
Traditional Managerial
It has Micro & Macro aspects Micro aspect
It is both positive and normative science Normative in nature
It deals with theoretical aspect Practical Aspect
It studies human Behavior on certain No assumptions
assumptions
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Importance
Basis of Business Policies
Predicting economic Quantities
Estimating economics relationship
Helpful in Understanding the External forces
constituting the environment.
Reconciling theoretical concepts of economics in
relation to the actual business behavior and conditions.
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MICRO ECONOMICS
The branch of economics that analyzes the market
behavior of individual consumers and firms in an
attempt to understand the decision-making process of
firms and households.
the analysis of the decisions made by individuals and
groups, the factors that affect those decisions, and how
those decisions effect others
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Micro-economics applied to internal issues :
Operational issues are of internal nature. Internal issues include
all those problems which arise within the business organization
and fall within purview and control of the management .
Some of the basic internal issues are :
What to produce
How much to produce
Choice of technology i.e. choosing of the factor –combination
Choice of price i.e. how to price the commodity
How to promote sales
How to face the price competition
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How to decide on new investments
How to manage capital and profit
How to manage inventory i.e. stock of both
finished goods and raw material
Most of the micro economic problems deals with
most of these questions.
The Law Demand
The Theory of Production
Analysis of Market Structure and Pricing
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Theory
Profit analysis and management
It guide firms in the measurement and management
of profit , in making new allowances for the risk
premium, in calculating the pure return on capital
and pure profit and also for future planning.
Theory of Capital and Investment Decisions
Knowledge of capital theory can contribute a
great deal in investment-decision making, choice of
projects, maintaining the capital, capital budjeting
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etc.
MACRO ECONOMICS
Study of the entire economy in terms of the total
amount of goods and services produced, total income
earned, level of employment of productive resources,
and general behaviour of prices.
Macroeconomics examines economy-wide phenomena
such as changes in unemployment, national income,
rate of growth, gross domestic product, inflation and
price levels.
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Macro-economics deals with external issues :
The type of economic system in the country
General trends in N.I., employment, prices, savings and
investments
Structural change in the working financial institutions viz.,
banks, insurance companies etc
Magnitude of and trends in foreign trade
Trends in labour supply and strength of capital market
Government’s economic policies i.e., industrial, monetary,
fiscal, price and foreign etc.
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Social factors viz., value system of the society,
property rights, customs and habits etc.,
Political environment i.e., democratic, authoritarian,
socialist political systems, or state attitude towards
private business man etc.
These Environmental factors have a far-reaching
bearing upon the functioning and performance of the
firms. Therefore, decision makers have to take in to
account the present and future economic, political and
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social
Conditions in the country and give due consideration
to the environmental factors in the process of decision
making.
Eg : SEZ in the Nandigram, Tata’s small car in Singur
district in West Bengal
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Responsibilities of Managerial Economist
To make reasonable profits on capital employed.
Successful forecasts
Knowledge of sources of Economic Information
His status in the firm
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Fundamental Concepts
Opportunity cost
Incremental Principle
Incremental Cost
Incremental Revenue
Business implication of Incremental Concept
Time Perspective
Series of order
Discrimination
Discounting Principle
The Equi-marginal Principle
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Role of a managerial economist in the firm
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Assisting the business planning process of the firm
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DECISION MAKING
AREAS
Business decision making is influenced not only by
economic considerations, but also by human
behavioral, technological and environmental factors
due to growing public awareness.
Demand
forecastin Production Study of Pricing and Investment
planning economic related decisions
g
and cost environmen decisions
revenue t
decision
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