Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    Presented by:-S.Priya S.Vijayalakshmi

    Uploaded by

    Anup Singh
    Videocon is an Indian electronics company founded in 1985 that has become one of India's largest manufacturers of televisions and other appliances. It aims to improve quality of life through innovative products and marketing. The company has pursued a strategy of global partnerships, acquisitions, and a multibrand approach to achieve economies of scale and a global presence in consumer electronics. It faces challenges from competition and rapid technology changes but sees opportunities in new product areas like mobile phones and IT hardware.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Presented by:-S.Priya S.Vijayalakshmi

    Uploaded by

    Anup Singh
    24 views16 pages
    Videocon is an Indian electronics company founded in 1985 that has become one of India's largest manufacturers of televisions and other appliances. It aims to improve quality of life through innovative products and marketing. The company has pursued a strategy of global partnerships, acquisitions, and a multibrand approach to achieve economies of scale and a global presence in consumer electronics. It faces challenges from competition and rapid technology changes but sees opportunities in new product areas like mobile phones and IT hardware.

    Original Description:

    Original Title

    v-i-d-e-o-c-o-n-1204234826329273-4

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Videocon is an Indian electronics company founded in 1985 that has become one of India's largest manufacturers of televisions and other appliances. It aims to improve quality of life through innovative products and marketing. The company has pursued a strategy of global partnerships, acquisitions, and a multibrand approach to achieve economies of scale and a global presence in consumer electronics. It faces challenges from competition and rapid technology changes but sees opportunities in new product areas like mobile phones and IT hardware.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    24 views16 pages

    Presented by:-S.Priya S.Vijayalakshmi

    Uploaded by

    Anup Singh
    Videocon is an Indian electronics company founded in 1985 that has become one of India's largest manufacturers of televisions and other appliances. It aims to improve quality of life through innovative products and marketing. The company has pursued a strategy of global partnerships, acquisitions, and a multibrand approach to achieve economies of scale and a global presence in consumer electronics. It faces challenges from competition and rapid technology changes but sees opportunities in new product areas like mobile phones and IT hardware.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 16

    Presented by:S.Priya S.

    Vijayalakshmi

    About Videocon
    Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Competitors:-Whirlpool, LG, Samsung & other giants Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.

    Its mission statement


    The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen

    Its market share..

    A REFLECTION OF CONTINUITY CHANGE


    the end: To delight and deliver beyond expectation.
    the means: through ingenious strategy intrepid entrepreneurship improved technology innovative products insightful marketing inspired thinking about the future

    Its global partners

    Tie - ups with global leaders

    Strategic Alliances & Acquisition


    Multibrand strategy- videocon/akai,1995 Electrolux Kelvinator, Videocon merger in 2006 Videocon: From market leadership to overall brand consolidation Package from Airtel, Videocon, Alcatel Videocon's global strategy

    Understanding videocon with the help of models


    BCG Matrix
    Stars (appliances) Cash Cows Question marks (Entertainment) Dogs

    (Oil and Gas division)

    (leasing and finance limited)

    Porters model

    Why M&A
    Electrolux deal gives licensing rights to sell global brand 2000 patents of Thomson into Videocon's kitty Global presence Gain economies of scale

    Competitive Advantage
    Cost of production Largest distributed manufacturing base across India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly locations Wide product portfolio

    Challenges and Criticisms


    Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of geographies The consumer really is not price sensitive today

    Future prospects
    Development in the following areas through R&D

    Plasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices

    Go for new segments & start manufacturing mobile handsets and IT hardware

    You might also like