Purposive Communication Chapter 1

CHAPTER 1
ISSUES, PRINCIPLES, AND ETHICS OF

COMMUNICATION
REPORTED BY:
ANTONIO, RAMON JR.
BILDAN,ANDRIA
MERCADO, KYLA
WHAT IS COMMUNNICATION?
- Communication is the process of passing

information (sending) and understanding
(receiving) messages through verbal and
nonverbal means.
-Communication is the building block of every

great organization to have an understanding
- Communication is the process of passing

information (sending) and understanding
(receiving) messages through verbal and
nonverbal means.
-Communication is the building block of every

great organization to have an understanding.
WHY COMMUNICATION IS IMPORTANT?
WHY COMMUNICATION IS IMPORTANT?
A clear communication leads to increased morale and

over all productivity.
ISSUES
PRINCIPLES
ETHICS
of COMMUNICATION
ISSUES
PRINCIPLES
ETHICS
of COMMUNICATION
WHAT ARE THE ISSUES IN
COMMUNICATION?
ISSUES IN COMMUNICATION
CONTENT
PROCESS
CONTEXT
CONTENT
PROCESS
CONTEXT
CONTENT
Text matter of a document or publication in any

form. Content is both information and
communication: the total of the freshness,
readability, relevancy, and usefulness of the
information presented, and the way it is presented.
Essence of a communicated message or discourse, as

comprehended or received by its
intended audience.
CONTENT
PROCESS
CONTEXT
CONTENT
PROCESS
CONTEXT
PROCESS
The communication process refers to a series of

actions or steps taken in order to
successfully communicate. It involves several
components such as the sender of the
communication, the actual message being sent, the
encoding of the message, the receiver
and the decoding of the message.
CONTENT
PROCESS
CONTEXT
CONTENT
PROCESS
CONTEXT
CONTEXT
refers to the setting in which communication takes
place. The context helps establish
meaning and can influence what is said and how it is
said. There are at least four aspects
regarding this idea: physical, cultural, social-
psychological, and temporal.
OTHER ISSUES IN COMMUNICATION
Cultural differences
Listening Skills
Appropriate communication tools

Listening Skills

CULTURAL DIFFERENCES
Within the workplace there might be a culturally

offensive communication, misunderstanding and
close minded person.
Listening Skills

Listening Skills

ISSUES OF COMMUNICATION
LISTENING SKILLS
Listening skills allow you to better

understand or empathize with what someone
said rather than simply hearing them.
Listening Skills

Listening Skills

ISSUES OF COMMUNICATION
APPROPRIATE COMMUNICATION
TOOLS
Depending on the message, in-person

communication is often more effective than
over the phone or through email.
ISSUES
PRINCIPLES
ETHICS
of COMMUNICATION
ISSUES
PRINCIPLES
ETHICS
of COMMUNICATION
WHAT ARE THE PRINCIPLES OF
COMMUNICATION?
PRINCIPLES OF COMMUNNICATION
Principle of Clarity
Principle of Attention
Principle of Feedback
Principle of Informality
Principle of Consistency
Principle of Timeliness
Principle of Adequacy
PRINCIPLE OF CLARITY
It should be clear in the mind of the sender as to what he wants to say.
According to Terry
the principle of effective communication is ‘first to fully inform
oneself.’
The clearer the

thought the more effective is the communication.
PRINCIPLE OF ATTENTION
The purpose of communication is that the receiver of information
should clearly understand
its meaning.
It means merely transferring information is not communication and it is

important that the receiver should understand it.
This is possible only when the receiver

takes interest in the message and listens to it attentively
PRINCIPLE OF FEEDBACK
It is essential for the sender of the message that he should know about
the success of the
message.
It means that he should see whether the receiver has understood the
message
or not.
Feedback is easily obtained in a face to face communication with the

help of the
facial reactions of the receiver.
PRINCIPLE OF
INFORMALITY
Formal communication has a prominent place among the
channels of communication, but
informal communication is not less important.
There are some problems which cannot be

solved with formal communication, but informal
communication does succeed in solving
them.
PRINCIPLE OF
CONSISTENCY
According to this principle, communication system should
maintain consistency in the
objectives of the enterprise, its procedures and processes.
It means communication should

be in accordance with the policies laid down for it.
PRINCIPLE OF TIMELINESS
The messages should reach the receiver whenever they are
needed. Late messages are
meaningless, and the utility of communication is ended.
Hence, the message should be

sent before the actual need keeping in mind the time
required for communication.
PRINCIPLE OF ADEQUANCY
The messages should reach the receiver whenever they are
needed. Late messages are
meaningless, and the utility of communication is ended.
Hence, the message should be

sent before the actual need keeping in mind the time
required for communication.
7C’S OF COMMUNICATION
:
ACCORDING TO THE 7C’S,COMMUNICATION NEED TO BE
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS
ISSUES
PRINCIPLES
ETHICS
of COMMUNICATION
ISSUES
PRINCIPLES
ETHICS
of COMMUNICATION
WHAT IS COMMUNICATION ETHICS?
COMMUNNICATION ETHICS
Is concerned primarily with human communication mediated by
communications technologies, from print to radio, television, and other
advanced electronic
media.
As such it assumes the importance of ethical responsibilities in direct

or immediate communication, such as the obligation to speak truthfully,
and seeks to reflect on how
these carry over into the complex circumstances that arise with the
development of
communications science and technology.
THE DIFFERENCE BETWEEN ETHICAL
AND UNETHICAL COMMUNICATION
ETHICAL COMMUNICATION
UNETHICAL COMMUNICATION
is a type of communication that is predicated upon certain
business values, such as being truthful, concise, and
responsible with one’s words and the resulting actions.
Main principle of ethical communication is honesty.

ETHICAL
10 BASICS OF
COMMUNICATION
ETHICAL
10 BASICS OF
COMMUNICATION
1. Seek to “elicit the best” in

communications and interactions with other
group members.
ETHICAL
10 BASICS OF
COMMUNICATION
2.Listen when others speak.

ETHICAL
10 BASICS OF
COMMUNICATION
3. Speak non-judgmentally.
ETHICAL
10 BASICS OF
COMMUNICATION
4. Speak from your own experience and

perspective, expressing your own thoughts,
needs, and feelings.
ETHICAL
10 BASICS OF
COMMUNICATION
5. Seek to understand others (rather than to

be “right” or “more ethical than thou”).
ETHICAL
10 BASICS OF
COMMUNICATION
6. Avoid speaking for others.

ETHICAL
10 BASICS OF
COMMUNICATION
7. Manage your own personal boundaries.

ETHICAL
10 BASICS OF
COMMUNICATION
8. Respect the personal boundaries of others.

ETHICAL
10 BASICS OF
COMMUNICATION
9. Avoid interrupting and side conversations.

ETHICAL
10 BASICS OF
COMMUNICATION
10. Make sure that everyone has time to

speak.
Is the type of communication used to undermine
relationships or encourage social immorality.
It is also a termused to describe any form of

communication, both verbal and nonverbal, that promotes
unethical behavior.
UNETHICAL
TYPES OF
COMMUNICATION
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
COERCIVE
(intimidating, repressive, threatening, etc.) acts

are communication events or behavior
reflecting abuses of power or authority.
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
DESTRUCTIVE
(aggressive, abusive, insensitive, etc.) acts are

communication events or behavior attacking
receivers’ self-esteem, reputation, or deeply
held feelings.
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
DECEPTIVE
(dishonest, lying, unfair, etc.) Acts are

communication events or behavior reflecting a
“willful perversion of truth in order to deceive,
cheat, or defraud.
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
INTRUSIVE
- surveillance.
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
SECRETIVE
- hoarding information.
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
Coercive
Destructive
Deceptive
Intrusive
Secretive
Manipulative
UNETHICAL
TYPES OF
COMMUNICATION
MANIPULATIVE
Also called Exploitative, itrepresents a cluster

of communication behaviors that definitely
merit our attention.
TAKE NOTE OF THIS!
TAKE NOTE OF
THIS!
”
It’s every individual’s
responsibility to communicate and
behave ethically in an
organization.
REFERENCES:
:
http://www.businessdictionary.com/definition/content.html
https://www.indeed.com/career-advice/career-development/communicationprocess#:~:text=The%20communication%20process%20refers%20to,the
%20decoding%20of%20the
%20message.
https://humancommkj.weebly.com/context.html#:~:text=Context%20refers%20to%20the%20setting,te
mporal%20(DeVito%2C%202005).
https://www.businessmanagementideas.com/communication/principles-of-effectivecommunication/19915?
__cf_chl_jschl_tk__=ffa179b884353789921b9da4aad5446b0e116d59-
1599995641-0-
AebCScrbTBp2TebAFI6xxFflVkKm9xFGoiOtQ8UNWLEwCyKBz034mRqQrbJaJNBsKgzAp2Hr_vW1YlTH8lZupxL1Rml2b6axQvCApFBgJvL5
5CV5lfijyrLiFqfL2YXBU3UPKWUFZvsH-11EcQmgLaklJWYb0zcP6U0AbI8M2f-
isGh0mdUBftAHOfal5JM2HOhMTr7tJyoF0JSSqbjEeOzeuzSeadxxKGHXn-zMhohgu-8KRUuTdKdl3-
Zh2os6HuWTRzh3_iLRQeXSqChzCglxvGXX4CEqiiwoG9HAd52hb45Lbmaxzjvf1kmtAVs60wjwuNQ
PgFbzgiMqsvm5k87Hx-SFNvlYxx8LVD02l
https://www.smbadvisors.com/capabilities/knowledge-management/insights/ethical-communicationthe-basic-principles
https://www.encyclopedia.com/science/encyclopedias-almanacs-transcripts-andmaps/communication-ethics
https://askinglot.com/what-is-ethical-and-unethical-communication

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Purposive Communication Chapter 1

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CHAPTER 1

ISSUES, PRINCIPLES, AND ETHICS OF

- Communication is the process of passing

-Communication is the building block of every

- Communication is the process of passing

-Communication is the building block of every

A clear communication leads to increased morale and

Text matter of a document or publication in any

Essence of a communicated message or discourse, as

The communication process refers to a series of

Appropriate communication tools

Appropriate communication tools

Within the workplace there might be a culturally

Appropriate communication tools

Appropriate communication tools

Listening skills allow you to better

Appropriate communication tools

Appropriate communication tools

Depending on the message, in-person

The clearer the

It means merely transferring information is not communication and it is

This is possible only when the receiver

Feedback is easily obtained in a face to face communication with the

There are some problems which cannot be

It means communication should

Hence, the message should be

Hence, the message should be

As such it assumes the importance of ethical responsibilities in direct

Main principle of ethical communication is honesty.

1. Seek to “elicit the best” in

2.Listen when others speak.

4. Speak from your own experience and

5. Seek to understand others (rather than to

6. Avoid speaking for others.

7. Manage your own personal boundaries.

8. Respect the personal boundaries of others.

9. Avoid interrupting and side conversations.

10. Make sure that everyone has time to

It is also a termused to describe any form of

(intimidating, repressive, threatening, etc.) acts

(aggressive, abusive, insensitive, etc.) acts are

(dishonest, lying, unfair, etc.) Acts are

Also called Exploitative, itrepresents a cluster

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