OUR BRAND

The identity of AladinMall

AladinMall

ii Alano«air AladinMall

AladinMall
OUR BRAND
The identity of AladinMall

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Aladi
nMall
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L .id
~ u k a n To k o B i a s a
 - - - - -

Free to Air (FTA) TV

MNC ECOSYSTEM NETWORK r
Entertainment
r
ICTI
te , " " ( a k a
YE!SW#sass MINC
Information and Sports
4
Y
iNews
Entertainment
GTV
Largest news Tv and provide news
FTA
programs to the
Group's 3 focusing on family
entertainment FTAaudience

] CONT ENT & IP SUPERAPPS & PORTALS

cr
PRODUCTION HOUSE

SVOD SUPERAPP
g s un»no 3 ewoocnoen
g g MEP

VISION
IP & DISTRIBUTION MANAGEMENT
GENERAL AND
P MANAGEMENT M I C't $$ NEWS PORTAL
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PRODUCTION
INFRASTRUCTU
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Movup
mister()ala«au WITH STROING MEDIA ASSETS d AtaanMatt

~ ~ - ~ AladinMall

Mer» Groos AN((

G o u>
terbesar di Indonesia
' Jr
r
50.2
DS/HR%

>
Kekuatan media asset lainnya:
4Portal MAu «seasl Media Follower. «Pa TV
Subscriber
ICTI MNCTV LTV 1New
s
 ii AtaaiMa POTENTIAL AUDIENCE POPULATION

Indonesian population ages 14+, live in 20 cities : 92.645.000 peoples

Total Population & TV Audience Population :

TV Audience 97.2% from total population =
Population 90.031.000

Online / Internet Internet Users Access in last 12 months :

Population 84.0% from total population = 11.116.000

Online Buyers Online Buyers Population :

Population 32.9% from total population = 30.492.000

Source: Roy Morgan Urban 03 2022. Based on total Population: 92.645,000.

ii AtaaiMa d

ABOUT US
AladinM all is an online mar ket place w it h
t he
vision to provide a practical shopping experience
-- . . --. -

for our users.

Com ing from of having varied -------------------~. - 9
advant ages
product s from mult iple cat egor ies w it h
excellent
CATEGORY

• ~
pr ices, our dest ined goal is to be a one-
•ie
5 g
.........
n
st op• om
shopping platform
AladinMall businessformodel
all consumers needs.
developed in multiple $ $
09_
.
stage, starting from B2C, B2B then expend to C2C, Gadget & Fashion Mom & Healt h & Food & Home Voucher
Electronic Babies Beauty Beverage Applia &
and not limiting our self to continuous Sports nces Services
&
development focusing on business growth in the Hobbie
s
future.
MERCHANT PARTNERS
AladinMall is co mfo r t ably backed by the media
ecosystem of t he MNC providing rich
Gro up,
digital assets and channels which come as great
added values for our partners. Brand & Principal Distributor Retailer Enabler SME's
ii AtaaiMar OUR UVP
The Unique Value Proposition of AladinMa/1

MEDIA COMMERCE

Shopping while reading articles Shopping while watching TV

ii AtaaiMa NEW SALES CHANNEL
NEW SHOPPING
EXPERIENCE
Shopping while watching TV
ii AtaaiMat USER JOURNEY QR LINK
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Campaign Brand at MNC FTA Scan QR Link at MNC FTA Landing page to SKU brand client
(RCTI - MNCTV- GTV - iNews) (RCTI - MNCTV - GTV - (product detail page) or client
iNews] official store

in AtaaiMat
ii AtaaiMar OUR UVP
The Unique Value Proposition of AladinMa/1

MULTI WAREHOUSE
(Deliver from nearest distribution channel)

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f.

Shopping while in Retail Store Shopping anywhere and everywhere

ii AtaaiMai PLATFORM & ECOSYSTEM ORCHESTRATION
Customers
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Merchants,
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Partners, gA»aw
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oo
News.id oswortstrs
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IRCTI MNCN
GTV iNews
Payment Services

motion@pay
Seller, Outlet & Toko AladinMall Online Portals & OTT Media FTA Media
Mobile Payment
OVO O gopay
ss
Isl Channels
$ $ 4 4 4 {ieivo
VISION
Qoana BCA

•• ••
Promotion
Seller
Engine &
I s, VISA
Center Hybrid Chat Commerce
Platfor Platform Platform Marketing and more...

m Solution Platform

••
Delivery Services
Product & Order
Management $ 4
System
SIRCL My9K

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@ g ojek Grob
eFORSTO
JUBEL1O
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€6 m a
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nd more...
Enabler &

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Distribution Digital
Partners Marketing

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MAYORA OM
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Bet
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Mart
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Aaaiwan
LOGISTIC PARTNER
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<$ 4
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One Stop
Logistics
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PAYMENT PARTNER
vi i @ t BCA manadir

tis»ope·Py {er@iy indodono AM@mart BcA xikxPay Go . P AY OVO motion@pay

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SELALU
GRATIS ONGKIR
.
HIG HLIG HT KE MANA AJA
►
a
G A K PA K E M I N I M U M P E M B E L I A N

Supported by
i AtaaiMai
BRAND
COMMUNICATION
svcra.com: ¢ A
ii AtaaiMai
BRAND
COMMUNICATION

gan Sampai
uru Promo
Imle k ratis
Ongkir!
i AtaaiMai
COMMUNICATION
BRAND

• r

LIGHT Up
VOUR
MAKEUpy

Liked by sy_lindwrrya_anq and others
officitrcti It's COFF TM! Yuk, berturu #opi di
Allin4Mt. DH5KON 4/04 90% ( Q
Fa banget ! Adaroma SALE ember di Aldin#M al
Liked bywat rid13 and otters
officilinewtv Bia b~din rurahauto kinclong
dalamn
'
$4#4jap?? 8i d og ialo bhi produk iri di Acsn alt
Q Y
Liked by hidsyat_mar_r and others
t i d by daavi_003 and others
officialgt»id Yuk, bikin masaka n lebih setat denga n
maltp, L i i #
efficiimnetv L i g h t up y c a r
art cooler iaran di Aldin+Mani G
Tmukwn mop tncitru m u, alpstick, pow, 4y¢
Pas bwnget! Act Promo SALE 1rer #5be rS.ale
h d w, m et a s, f c u r d ion, d a n m aa h br y ak gi
Dr~KON ±+d 90% yang bis karu nikmati Ada

d..
l t idivPromna S£PTAKLLER DISKDN 5/4 84% dl
yang hwy
A MM 8 u9.9
l e Tok.obis.a jug
bi irru nikma ti, Slain ia beragwn kopi dg an
tga #aperherat, terr.lain produk linry den~an Cek promo mera rk lrryadi sini yl Super Hmn t & Gnti Ong#ir se-Indonesia Cek mart coolv d k b u t u t linny d o n g n Hrg
t s 0 N hinga 9 0 % « l t d r i d
l e v e l l.e r l . t i e •
Super Merna & Getis Orgtit se-tndloves.is
Belanja sekarang hanya di aladnmalt.mistera l a d i n c o m

a rn 9
ii Alano«air
COMMUNICATION
BRAND

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ii Alano«air
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aaa OFF AIR CAMPAIGN ACTIVATION

Crowd
> 1Love GTV
> 1Love RCTI > 40,000
Transaction Sold Out Crowd est.

18x. 2000++ Pop Up Store

MNC area
300-
ii Ataai«air

MEDIA PORTAL INDONESIA OTT

ii AtaaiMat ALADINMALL
DIGITAL ASSETS
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FACEBOOK PUSH E-MAIL

ADS NOTI
FICAT
IONS
ii Ataai«air

BENEFIT
CLIENT
ON BOARDING
ii AtaaiMat ONBOARDING PACKAGE
Channel Package Spot

Onsite Exposure Homepage banner 2

Popular Brand 2

Trending Banner

Flash Sale 10

Hot Product Suggestion 10

Today's Promo Banner

Official Store 1s Line Up 4

MNC's Portal Integrated Solutions Detail Article di Okezone.com, Sindonews.com, 12

iNews.id, Celebrities.id, IDX.co.id, BuddyKu.com (
@2 article/month/channel)

MNC's 4TV Social Media IF/ FB omnibus (join promo) banner di officialrcti, 8
officialmnctv, officialgtv, officialinews (
@2 banner/month/channel)

Total Value Rp 149.500.000,•

ii Aaai«au CLOSED LOOP ECOSYSTEM COLLABORATION

1. Special promo for MNC Group Ecosystem:

• +/- 36.000 MNC Group Employees (Individual or as group business)
• MNC University Students
• MNC Group Pay TV active users and Internet subscribers (MNC Vision, K-Vision, MNC Play)
• VIP Customers of MNC Financial Services (MNC Asset Management, Motion Banking, Motion Pay, etc.)

2. Special Promo for MNC Group Strategic Partners:

• LPOI (Lembaga Persahabatan Ormas Islam) & LPOK (Lembaga Persahabatan Ormas Keagamaan)
►50.000 School
►22.000 Islamic Boarding School (Pesantren)
►270 University
• JMO (BPJS Ketenagakerjaan) and more than 250.000++ affiliated company with all the employees
• BSI University Students
• Others
 1
iiA t a n a r
BUSINESS PROPOSAL

02.
Special Price / Barter
ii Ataai«air BARTER
PROPOS
AL
ii Ataai«air Ala ins6

OFFICIAL STORE
ALADINSHOP
Program Barter dilakukan
apabila ada kebutuhan
dari Brand untuk melakukan
barter barang dengan
kebutuhan
Dibuat untuk mengaktfikan iklan di
beragam Asset MNC
program
Group
promo dengan tujuan untuk meningkatkan traffic
ke platform AladinMall

Semua produk barter akan dialokasikan ke Official

Store AladinShop

Paket dari beberapa produk barter tersebut akan di

Mix and Match mengikuti kebutuhan customer
ii Ataai«air PROMOTION TYPE Ala ins6
PWP (Purchase with Purchase)
Produk barter akan dijual dengan skema PWP / Tebus Murah. Customer diharuskan melakukan
transaksi dengan minimal amount tertentu untuk klaim promo
ini.
Promo ini tidak merusak harga pasar karena menggunakan kode kupon yang akan didapatkan
oleh customer Ketika selesai melakukan transaksi pertama.

Contoh skema:
1. Minimal pembelanjaan 500K berlaku untuk produk apapun di AladinMall
2. Tebus Murah handphone ABC hanya dengan 500K (Harga pasaran handphone ABC 2Mio)

POTONGAN

P5.'·
Potongan diskon yang diberikan setelah terjadi transaksi pertama.
Promo t ipe ini cocok digunakan unt uk me narik kem bali pe mbe li agar terus me la kuka n
dan
meningkatkan transaksi. 0''0r0'
Contoh skema:
Cust ome r me m be li produk A seharga 10 0K. Maka unt uk pem be la njaa n se la njut nya di
%+
ode vtar NF$JuN122

too k
tersebut, customer akan mendapatkan extra potongan diskon sebesar 20K karena terlah
berbelanja dengan minimum transaksi 100K.
ii Ataai«air PROMOTION TYPE Ala ins6
GWP (Gift with Purchase)
Tipe promotion ini memberlakukan skema minimal transaksi baik itu
dalam
bentuk amount maupun qty produk atau SKU tertentu.
Customer yang telah melakukan transaksi dengan skema diatas bisa mendapatkan
hadiah produk tambahan.

Contoh skema:
Khusus pembelian produk A atau store A, bisa mendapatkan hadiah gratis
tambahan berupa Earpice Wireless.

BUNDLING PRODUCT
Combine SKU
Tipe promotion ini adalah menyatukan SKU berbagai macam category product
sehingga
menghasilkan satu paket yang terdiri dari beberapa SKU product yang tentunya sangat
menarik customer
Cross Selling Strategy dalam Paket Bundling produk yang tentunya juga cross category
dengan harga yang terjangkau diharapkan akan mempercepat proses consideration
customer menjadi conversion