Re-thinking & Re-Imaging Strategy

Social Media for

SDGs Localization
Connecting Rural People through FACEBOOK

AHM. Bazlur Rahman-S21BR

Chief Executive Officer
Bangladesh NGOs Network for Radio and Communication

Consultative Status with the ECOSOC,

Associated with the Department of Global Communications, Observer Organization with the UNFCCC
& Member of SDG Media Compact of the United Nations

www.bnnrc.net
What is Social
Media?
Social media are primarily
Internet-based tools for sharing
and discussing information
among human beings

Opposites:
Compelling and annoying, time
wasting and time efficient,
useful and useless.
Social media
characteristics –
Development

- Participation
- Openness
- Conversation
- Community
- Connectedness
Social Media as a
Development Tool

Rural Development
- Social intervention
- Economical intervention
- Political intervention
- Environmental intervention
- Cultural intervention
Reasons:
- Because of convenience
- Based on social norms
- Based on personal recommendations
- For information seeking
- For timely information
- For unique information
- For unfiltered information
- To check in with family and friends
- To self-mobilize
- To maintain a sense of community
- To seek emotional support and healing
- Mobile Phone Coverage
SOCIAL MEDIA AND
GOVERNANCE

e-Enabling in line
with Supply side
and Demand Side
e-Engaging
e-Empowering
Hyper local – Union
Level
Hyper local – Union Level: 9 Facebook holder :
( 10 X 9 ) : 90
Union Level Unit Per unit 10
number of Youth
and Youth Women
 Hyper local :
Dumuria Upazilla
Total Union: 14
Facebook holder: 1260 of Youth and Youth Women
(14 x 90)

01 Dhamalia Union | 02 Ragunathpur Union | 03 Rudaghara Union

| 04 Kharnia Union | 05 Atlia Union| 06 Magurahona Union | 07
Shovna Union | 08 Sharafpur Union | 09 Sahosh Union | 10
Vanderpara Union
11 Dumuria Union | 12 Rangpur Union | 13 Gutudia Union
14 Magurkhali Union
 Implementation
process

Identifying Social Media Holder – Facebook &

YouTube
Pre – Assessment
Stakeholder and Social Media Holder Analysis
Design and Monitoring Framework – program/
Intervention
Engaging Social Media Holder to the
intervention
Develop the Most Significant Case (MSC)
Evaluation/ Post Assessment
Develop next course of action