FEASIBILITY

PROPOSAL
PRESENTED BY : GROUP 4
 • EXEC UTIVE SUMM ARY
• DESCRIPTIO N O F PRO DUCT AN D SERV IC ES

CONTENT
• TECH NOLO GY CON SID ERATION
• PRO DUC T OR SERV ICE MAR KETPLACE
• IDEN TIFIC ATION O F SPECIFIC M ARK ET

• ORG AN IZAT IO N STRUC TUR E

• MA RK ETIN G
STR ATEGY
• SC HEDU LE
• MAR KET PO TENTIAL

• PR OD UC TIO N/SERVICE CO ST
• IN VESTMENT R EQUIREM ENT

• FIN ANC IA L PROJEC TIO NS

EXECUTI
VE
SUMMAR
BLEND N BREW IS A PREMIUM FRUIT SHAKE THAT
COMBINES THE GOODNESS OF FRESH FRUITS TO
CREATE A FLAVORFUL AND INVIGORATING DRINK.
MADE FROM A CAREFULLY SELECTED ASSORTMENT OF
HIGH-QUALITY FRUITS, BLEND N BREW OFFERS A RICH
AND SMOOTH TEXTURE, BURSTING WITH NATURAL
SWEETNESS AND VIBRANT COLORS. IT ALSO OFFERS
EXCELLENT COFFEE BLENDS. IT IS A PERFECT BLEND
OF TASTE AND HEALTH, MAKING IT AN IDEAL CHOICE
FOR INDIVIDUALS SEEKING A REFRESHING AND
NUTRITIOUS BEVERAGE.
THE FRUIT SHAKE MARKET IS EXPERIENCING
SIGNIFICANT GROWTH DUE TO INCREASING
CONSUMER AWARENESS ABOUT THE BENEFITS OF
CONSUMING FRESH FRUITS. CUSTOMERS ARE
ACTIVELY SEEKING ALTERNATIVES TO SUGARY
BEVERAGES, AND FRUIT SHAKES PROVIDE A
DELICIOUS AND NUTRITIOUS SOLUTION. WITH A WIDE
RANGE OF FLAVORS AND CUSTOMIZATION OPTIONS,
FRUIT SHAKES APPEAL TO A BROAD CUSTOMER BASE,
INCLUDING HEALTH ENTHUSIASTS, FITNESS-
CONSCIOUS INDIVIDUALS, AND THOSE LOOKING FOR
THE KEY FEATURES OF OUR FRUIT SHAKE " BLEND N
BREW" ARE:
Fresh and Natural Ingredients: Blend n Brew uses only the
freshest and highest quality fruits, ensuring a rich and
authentic taste experience. The careful selection of
ingredients contributes to the vibrant flavors and nutritional
value of the shake.

2. Customizable Options: Customers can personalize their

Blend n Brew experience by choosing from a variety of fruit
combinations. Customers have the freedom to create their
preferred flavor profile, catering to their individual
preferences.
3 . NUT RITIOUS AND HEALTHY: THE USE OF FRESH
FR UITS IN BLEND N BREW PROVIDES ESSENTIAL
VITAMINS, MINERALS, AND ANTIOXIDANTS. IT IS
A GUILT-FREE INDULGENCE FOR HEALTH-
C ONSCIOUS INDIVIDUALS, OFFERING A NATURAL
AND NOURISHING ALTERNATIVE TO SUGARY
B EVE RAGES.

4 . C on venien ce and Portability: Blend n Brew is

d e si g ne d for on-the-go co nsump tio n. Th e sha ke comes in
a c o nven ien t a nd resealable bottle, allowin g customers
t o e nj oy the refresh ing ta ste any time, an ywhere.
BLEND N BREW TARGETS A WIDE RANGE OF
CONSUMERS WHO VALUE TASTE, HEALTH, AND
CONVENIENCE. HEALTH-CONSCIOUS INDIVIDUALS
SEEKING A DELICIOUS AND NUTRITIOUS BEVERAGE
OPTION, STUDENTS OF MANDAUE CITY
COMPREHENSIVE NATIONAL HIGH SCHOOL MOST
ESPECIALLY THOSE WHO ARE HEALTH-CONSCIOUS
AND THOSE WHO WANT TO WARM UP THEIR BODIES
IN COLD WEATHER OR CLENCH THEIR THIRST ON A
HOT DAY. OUR TARGET MARKET ALSO INCLUDES
PEOPLE WHO ARE ON-THE-GO AND LOOKING FOR A
QUICK AND HEALTHY SNACK OPTION AND WILLING
BLEND N BREW IS PROJECTED TO ACHIEVE
STEADY GROWTH IN SALES. THE INCREASING
DEMAND FOR NUTRITIOUS AND CONVENIENT
BEVERAGES PRESENTS A FAVORABLE MARKET
LANDSCAPE. THE FINANCIAL PROJECTIONS
INDICATE A POSITIVE RETURN ON
INVESTMENT, WITH POTENTIAL FOR
EXPANSION INTO NEW MARKETS AND
PRODUCT VARIATIONS IN THE FUTURE.
DESCRIPTION
OF PRODUCT
AND SERVICES
MIL K T EA
IS A POPUL AR BE VE RAGE MADE BY MIXIN G BL A CK T E A
WITH MIL K AND SW E E TE NE RS SUCH AS SUGA R O R H O N E Y. IT
CAN B E S ERVED HO T OR COL D AND MAYB E FL AV O R E D W IT H
A DDIT IO NAL INGR E DIE NT S SUC H AS F RUIT, SY RU PS , O R
BOBA (TA PIOCA PE ARL S)

COFFE E
IS A POPUL AR HOT BE VE RAGE MADE FROM RO A ST E D
COFFE E BE ANS. IT CAN BE SE RVE D B LAC K OR W IT H M IL K
A ND SW E E T ENE R S AND C AN BE P RE PARE D IN VA R IO U S WAY S
INC LU D IN G DRIP BR EW ING , E SPRE SS O, AND F RE N CH P RE SS.
ICED COFFEE
IS A COLD VERSION OF COFFEE THAT IS TYPICALLY
SE RVED OVER ICE. IT CAN BE MADE BY BREWING COFFEE
AND CHILLING IT, OR BY USING COLD BREW METHODS
THAT INVOLVE STEEPING COFFEE IN COLD WATER FOR
SE VERAL HOURS.

SHAKES
SHAKES ARE OFTEN MADE WITH ICE CREAM AND
MILK AND CAN BE FLAVORED WITH A VARIETY OF
INGREDIENTS SUCH AS FRUIT, CHOCOLATES, OR CARAMEL.
 TECHNOLOGY
CONSIDERATION
Online Ordering and Delivery: Enable online ordering
through a website or mobile app, allowing customers to
place orders remotely. Integration with delivery services
can expand your reach and convenience.

Online Presence and Social Media: Establish a strong

online presence with a website and social media profiles.
Regularly update these platforms with engaging content,
promotions, and customer reviews to attract and retain
customers.
WHen setting up a coffee and beverage stall, here are
our key technology considerations.

Blenders: enable customization options for customers so

that they can choose their desired ingredients, such as
fruits to create personalized beverages.
PRODUCT OR
SERVICE
MARKETPLAC
E
OUR FRUIT SHAKE AND COFFEE SHOP WANTS TO
PROVIDE CONSUMERS PREMIUM, ENERGIZING
DRINKS. TO FULFILL THE TASTES OF EVERY
CONSUMER, WE WILL BE PROVIDING A WIDE
SELECTION OF WHOLESOME AND DELECTABLE
FRUIT SHAKE VARIETIES ALONG WITH EXCELLENT
COFFEE BLENDS. PEOPLE WHO CARE ABOUT THEIR
HEALTH AND ENJOY COFFEE AND VALUE QUALITY,
AFFORDABILITY, AND CONVENIENCE WILL BE OUR
TARGET MARKET.
Our primary offerings will be freshly bl ended frui t shakes created
with organi c ingredients and fruits acquired locally. We'll have a
wide selection of flavors, from traditional shakes like Mango and
banana to more unusual concoctions like avocado and APPLE We
will provide excellent coffee blends, including espresso-based
beverages, iced coffee, and brewed coffee, in addition to frui t
shakes.

To draw both new and returning consumers, our company will be

sit uated in high-traffic places li ke parks, busy streets, or next to
fitness centers. To consumers within a predetermined radius, we
will also provide delivery services.
IDENTIFICATI
ON OF
SPECIFIC
T he specific market of our fruit shake and coffee w ould be the
students of Mandaue C ity C omprehensive N ational H igh School
most especially those who are health-conscious and those w ho
w ant to w arm up their bodies in cold w eather or clench their
thirst on a hot day. This market segment includes people w ho are
interested in maintaining a healthy lifestyle. T he fruit shake is
good for hot summer day and the coffee for cold w eather as w ell.
In addition, our target market includes people who are on-the-go
and looking for a quick and healthy snack option and w illing to
buy high-quality and healthy product that comes w ith a
reasonable and affordable price.
MARKETI
NG
STRATEG
Our fruit shake & coffee shop -- known for i ts fresh, affordabl e
beverages -- has used vari ous t ypes of market ing to ri se above
compet it ors.

We had deci ded t hat i t would be best t o part icipat e i n various l ocal
event s, such as fiesta and food festi vals. We can i nstal l and
showcase some of our products, as well as offer discount s t o
at tract new customers and keep exist ing ones coming back, whi ch
our cust omers wil l defi nit ely l ike.
We also dec ided to use social media sites such as
Insta gram a nd Facebook to promote our menu,
environment, and special events. It is also best to build
relationships with influencers so that we can
colla bora te with food bloggers or sponsor some social
media influence rs to promote our products.
SCHEDULE
OUR SHOP I S OPE N FOR BUSINESS FROM SATURDAY TO SUNDAY.
T HESE AR E T HE DAYS WHEN CUSTOMERS CAN VI SIT THE SHOP,
PLACE ORDERS, AND ENJOY OUR DELICIOUS SHAKES.
Opening Time: 10 :00 AM

Our s hop o pens its d oo rs to custom ers at 10 :00 AM. Th is is th e time

when ou r staff ar e r eady to start s erving custo mer s, pr ep ar ing sh akes,
and pr ovid ing ex cellen t custom er serv ice.
Clo sing Time: 8:00 PM

Our sho p clo ses at 8 :00 PM. This means that the last o rd er is taken and
th e sh op begin s the p ro cess o f clos ing d own fo r th e d ay. I t allows o ur
staff to com plete an y r emain ing tasks, such as cleaning , r esto ck ing , and
closin g o ut the cas h r eg ister.
 MARKET
POTENTIAL
FRUIT SHAKE
JUN - JULY AUG - SEPT
Php 50 × 40 pcs = 2000 Php 50 × 30 pcs = 1500
Php 50 × 50 pcs = 2500 Php 50 × 20 pcs = 1000
Php 50 × 60 pcs = 3000 Php 50 × 15 pcs = 750
Php 7,500 × 13 (working days) Php 3,250 × 13 (working days)
=₱97,500.00 ₱42,250.00
COFFEE
JUN - AUG SEPT - NOV
Php 15 × 40 pcs = 600 Php 15 × 30 pcs = 450
Php 15 × 50 pcs = 750 Php 15 × 20 pcs = 300
Php 15 × 60 pcs = 900 Php 15 × 15 pcs = 225
Php 2,250 × 13 (working days) Php 975 × 13 (working days)
=₱29,250.00 =₱12,675.00
 INVESTMENT
REQUIREMENT
EQUIPMENT PRICES PER NO. OF TOTAL
UNIT UNITS
Plastic cups ₱115.00 / 100 pcs. 1 ₱155.00
Straw ₱64.00 / 100 pcs. 1 ₱64.00
Coffee cups ₱115.00 / 25pcs. 2 ₱230.00
Stirrer ₱20 / 100 pcs. 1 ₱20.00
Neasuring spoons ₱59.00 /set 1 ₱59.00
Cooler / Icebox ₱398.00 / pc 1 ₱398.00
TOTAL THE AMOUNT OF ₱886.00
INVESTMENT
REQUIREMENT
PRODUCTI
ON/
SERVICE
COST
EQUIPMENT PRICES PER NO. OF TOTAL
UNIT UNITS
Mango ₱100 / kilo 5 kilo ₱500.00
Banana ₱100 / kilo 5 kilo ₱500.00
Apple ₱10 / pc. 10 pcs. ₱100.00
Evaporada ₱30 / can 3 pcs. ₱90.00
Sugar ₱92 / kilo 2 kilo ₱184.00
Ice cubes ₱80 / pack 3 packs ₱240.00
Hot choco powder ₱90 / pack 1 pack ₱90.00
Coffee powder ₱90 / pack 1pack ₱90.00
THE AMOUNT OF
TOTAL PRODUCT COST ₱1,794.00
 FINANCIAL
PROJECTIONS
 FIRST MONTH
(₱29,250.00 + ₱97,500.00) - (₱886.00 + ₱1,794.00)
= ₱124,070.00
. (profit)
ON THE FIRST MONTH OF THE BUSINESS, THE
ORIGINAL EXPECTED SALES IS BEING DEDUCTED
WITH INVESTMENT REQUIREMENT AND
PRODUCTION/SERVICING COSTS.
 SECOND MONTH
(₱29,250.00 + ₱97,500.00) - ₱1,794.00
= ₱124,956.00
.
ON THE SECOND AND SUCCEEDING MONTHS OF
THE BUSINESS, THE EXPECTED SALES IS BEING
DEDUCTED WITH ONLY PRODUCTION/ SERVICING
COSTS. THIS INDICATES THAT THERE IS NOW A
PROFIT IN OUR BUSINESS IN THE SECOND AND
THE NEXT MONTHS.
THANK YOU.
 OUR TEAM

Remy Marsh Everest Cantu Drew Holloway

Finance Director Ceo Of Ingoude Vice President
Company