TIS

Tec h-Leader interview

GROUP 9
 TECH LEADER
PROFILE
•He is a stude nt e ntre pre neur who started
Log y.AI with othe r co-foun ders from his
colle ge dorm ro om.
•His ke y sk ills a re in the a reas of
busine ss de ve lopm ent, strategy, and AI
consulting.

•He is a lso a gue st faculty in elite academic

institute s in the f ield of digital
Priyanjit Ghosh,
tra nsform at ion , digital health, and strategy.
Co-Founder Logy.AI
 COMPANY PROFILE

• Founded in 2018
• Logy.AI is an AI-enabled digital screening
front door platform for first level of health
check using smartphones and leveraging
WhatsApp.
• Logy.AI serves in the B2B space in
the Health-Tech market segments.
• Competitors include Apprise Global
Solutions, Ecura Labs Pvt. Ltd., Grainpad
Private Limited
 INTERVIEW
QUESTIONS
• What challenges or problems in the healthcare industry does
Logy.AI aim to address through its technology solutions?

• How does Logy.AI leverage technology to improve patient care

and outcomes in the healthcare sector?

• Can you describe any innovative technologies or approaches that

Logy.AI has developed or implemented to solve healthcare
problems? C USTOMER S

• What role does artificial intelligence (AI) play in Logy. AI's tech
and innovation strategy for healthcare?
SOFTWARE AS A MEDICAL DEVICE
• Defined by the International (SAMD)
Medical Device Regulators
Forum (IMDRF) as "software intended to be used for
one or more medical purposes that perform these
purposes without being part of a hardware medical
device."
• Logy.AI operates in this realm providing AI models that
perform image segmentation for mass medical
screenings to aid physicians
• Case in point - Logy.AI-for-Dentistry
 LOGY.AI-FOR-DENTISTRY
• AI software for screening dental health
withing 2 minutes
• Current deployment in India and Kenya
• Used by major players like Apollo Dental
• Accesible via WhatsApp (Chatbot), API,
Webapp
• Supports Tele-Dentistry modules
 LOGY.AI AUTO-ML
• Custom build quality Artificial Intelligence with

minimum effort
• Without writing a single line of code

• Utilizes user-friendly AI building tools

• A current deployment - ophthalmological diagnostics

STRATEGY
CONSIDERATION
S
ERRC FRA MEW ORK
ELIMINATE
• un nece ssary step s
scree ning w orkflow
• ma nua l data entry or
a dministra tive ta sks by
REDUCE
• Tim e for scree ning
• Nee d for ma nua l
i nt erven ti on
• C om pl exity of the
softwa re inte rfa ce
• Trave l ex penses
RAISE
• accuracy and reliability of
the screening
• Improve the integration
capabilities with existing
medical systems and
databases
CREATE
• Platform for
comm unica tion w ith
hea lth ex perts
• AI-driven diagn ostic
workflow s Logy.A I ha s a Blue oc e a n s ta rte gy
• comp re hen sive repo rting a ppr oa c h a nd a re th e Prosp e c tors in th is
feature s fie ld
FUNCTIONAL BARRIERS
• Data Availability and Quality
• Technical Infrastructure
• Integration Challenges
• Regulatory Compliance

Psych ol ogical b arri ers

LO W H IG H

PSYCHOLOGICAL
LO W
Fun ctio na l ba r riers

BARRIE RS
• Trust and Reliability
• Professional Autonomy
Logy.AI • Liability and Accountability
HIGH

• Workflow Disruption
TECHNOLOGY ADOPTION LIFE
CYCLE
• The "chasm" to be overcome is the gap between
the early adopter stage and the early majority
stage
• Challenges to overcome this:
⚬ Validation and Evidence
⚬ Industry Collaboration and Endorsements
⚬ Integration with Existing Systems
⚬ Simplified User Experience
⚬ Education and Training
⚬ Cost-Effectiveness and Return on Investment
(ROI)
THANKYOU
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2022MBA117 Suthaneshraja S
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