Dr Tan Wee Hoe whtan@fskik.upsi.edu.

my

 Prof Dato Dr Ahmad bin Zainuddin

PhD in Art (Graphic Communication), Univ of

Manchester Metropolitan, 1992 MA (Communication Design), Univ of Michigan, 1979 Bachelor of Design (Design), Institut Teknologi MARA, 1977 Dean of FSKIK, UPSI Chairperson of Malaysia Design Council Executive member of Malaysia Innovation Council

 Dr Tan Wee Hoe

A two-time graduates from Multimedia University in

Bachelor of Multimedia (Film & Animation) and Master of Multimedia (e-Learning Technologies). A two-time graduates from University of Warwick in Open Certificate in Philosophical Studies and PhD in Education (Game-based Learning). A Karate-do Blackbelter (Ni-Dan)

 Curiosity killed the catbut not you in this course.

Before you entered this lecture room today, have you

ever thought of:

what is beauty, art, design and aesthetics? why do YOU have to study them? What do they have to do with your life here and future?

My personal wish: I want you all to leave this lecture

room with the CURIOSITY upon design and aesthetics, and MAINTAIN it for the rest of your life!

 In brief, write down your key expectation.

What do you expect to learn?
What do you expect to do?

In 5 minutes, discuss your expectation with the person

sitting next to you. Either one of you share the expectation of both of you with the class.
(Keep the piece of paper for further usage)

By the end of this course, YOU should be able to:

Explain the principles and the appreciation of beauty in the form of

arts.

Relate the issues to do with the varieties form of traditional art and

modern art which includes the visual arts, music and performing arts from various culture. principles, system and techniques, concept and certain criteria. learned according to robust verbal and written arguments and evidence.

Demonstrate and formulate the concept of beauty based on certain

Analyse and criticise the aspects contained in art forms which would be

What do they mean??

Explain the principles and the appreciation of beauty in the form of arts.
What is principle? What is beauty? What are the principles of beauty?
Why should beauty be related to any principles? Why these particular principles and not others?

What does appreciation of beauty mean? Why? What is/are the form of arts, i.e. art forms? What are the principles of beauty in various form of arts?

Why these principles and not others? What does appreciation of beauty mean in arts? Why?

Relate the issues to do with the varieties form of traditional art and modern art which includes the
traditional and modern art forms?

visual arts, music and performing arts from various culture.

What are the issuesboth classical and contemporarythat relate to

What is issue? What does classical mean? What does contemporary mean? What does traditional mean? What does modern mean? What are the similarities and differences between traditional and modern art forms?

What are the classical issues related to traditional art forms? What are the classical issues related to modern art forms? What are the contemporary issues related to traditional art forms? What are the contemporary issues related to modern art forms? How to relate these issues to each other?

Demonstrate and formulate the concept of beauty based on certain principles, system and techniques, concept and certain criteria. What does concept mean? How to formulate the concept of beauty? How to demonstrate the concept of beauty?

Analyse and criticise the aspects contained in art forms which would be learned according to robust verbal and written arguments and evidence. What are arguments? What can be considered as evidence? What does robust mean? What are the aspects contained in art forms? What does analyse mean? How to analyse? What does criticise mean? How to criticise?

 My role here is not to spoon feed you with answers, but

to make sure by the end of this semester, you can answer these questions convincingly. In the next 13 weeks, you will be exposed to ideas, concepts, arguments and principles which I believe would assist you in the search for those answers. You are allowed and encouraged to go beyond the delivered lecture.

 See the structure in MyGuru portal

 Time to demonstrate you have learnt what I wish.