BI for AI: Brand Innovation in the age

of Artificial Intelligence

HUL LIME 2023

 List top 5 consumer pain points

Category Name: Home care 1. Difficulty Cleaning Hard-to-Reach Areas

2. Eco-Friendly Laundry Solutions
3. Lingering Odors in Small Spaces
Summary of Consumer immersions (30 words) 4. Streaks and Residue on Glass Surfaces
Engaged with 12 participants representing diverse
backgrounds, including both males and females aged 25- 5. Fading Colors in Fabrics
55. These insights provide a well-rounded perspective on
household cleaning habits and pain points.

Product Ideas
Product Idea 1: FlexiGrip Corner Brush
Difficulty Cleaning Hard-to- Product Idea 2: ExtendReach Gap Wand
Reach Areas

Eco-Friendly Laundry Product Idea 3: GreenSuds Plant-Powered Detergent

Solutions

Lingering Odors in Small Spaces Product Idea 4: FreshWave Odor Absorber Sachets

Streaks and Residue on Glass Surfaces Product Idea 5: CrystalClear Glass Cleaner

Product Idea 6: ColorGuard Laundry Additive

Fading Colors in Product Idea 7: VividCare Fabric Revitalizer
Fabrics
 Shortlist product ideas on this chart. be
Tell us why you two product ideas are you
choosing with clear reasoning.

FlexiGrip Corner Brush makes cleaning tight

EcoPure Laundry Strips corners easy. Flexible design and specialized
bristles efficiently tackle frustration,
Size of Prize

delivering a valuable tool for effortless

cleaning.
Corner Brush
EcoPure Laundry Strips address eco-concerns,
combining biodegradable cleaning with reduced
plastic waste. Meeting sustainability needs for a
Brand right to win cleaner, greener laundry solution.

Detailing Product Ideas

Bendable handle for reaching Tired of struggling with hard-to-reach spots?

FlexiGrip Corner narrow gaps and angles.
Brush
Reduced need for excessive
bending or stretching
The FlexiGrip Corner Brush makes cleaning
corners and crevices a breeze. Its flexible
design and specialized bristles ensure a
thorough clean without the hassle.

Biodegradable strips for cold Elevate laundry with EcoPure Strips: potent
EcoPure Laundry water stain removal. cleaning, less plastic waste. Embrace clean,
Strips Gentle on fabrics and skin, free fresh clothes and a positive impact on our
from harsh chemicals. planet.
Create Visualisations For Your Top Product Idea

Give product title - upto 20 words

The FlexiGrip Corner Brush ensures a thorough clean in tight corners and crevices, making cleaning
hassle-free and efficient.

Product Price: $13.79

State 3 Product Attributes / Benefits (20 words each)

Attributes
- Telescopic handle with adjustable length
- Multi-purpose attachments for various areas
- Lightweight and easy maneuverability

Benefits
- Effortless high and low area cleaning
- Versatile attachments for diverse surfaces
- Reduced fatigue during cleaning tasks