INDIRA INSTITUTE OF MANAGEMENT PUNE

PRESENTED BY –

GROUP –C 2.2

ABHISHEK KALE – 01
AKASH PAWDE – 04
SALONI CHAUDHARI – 41
SUSHANT SONAWANE – 59
TEJAS BOREKAR- 60
YASHASWI CHOURASIA-65
COMPANY PROFILE

Fastrack is an Indian fashion accessory retail brand, launched in 1998 as a sub-brand of

Titan Watches. In 2005, Fastrack was spun off as an independent brand targeting the
urban youth and growing fashion industry in India. Fastrack began opening retail stores
throughout the country.
Founded – 1998, 25 years ago
Parent company – TITAN company
Founder and managing director: Redsun C Ambigapathy
Marketing Environment Analysis – PESTLE and SWOT

Fastrack is a popular Indian brand that offers a wide range of watches, sunglasses, bags, and other
accessories. Here is an analysis of the company's marketing environment using the PESTLE and
SWOT frameworks:

PESTLE ANALYSIS SWOT ANALYSIS

 Political  Strengths
 Economic  Weakness
 Social  Opportunities
 Technological  Threats
 Legal
 environmental
 CONSUMER BEHAVIOUR ANALYSIS
Fastrack is a popular brand that specializes in trendy and affordable watches, bags, and
accessories targeted towards the youth in India. To understand consumer behaviour
towards Fastrack, we can conduct a consumer behaviour analysis, which involves the
following steps:

 Define the research problem

 Conduct secondary research
 Conduct primary research
 Analyze the data
 Draw conclusion and make recommendation
 STP ANALYSIS

STP analysis is a marketing framework that stands for segmentation, targeting,

and positioning. It is a useful tool to understand the market and consumer behaviour
towards a brand or product. Here is an STP analysis of Fastrack:
Segmentation: Fastrack targets the youth segment in India. It segments its
customers based on the following criteria:

 DEMOGRAPHIC SEGMENTATION
 PSYCHOGRAPHIC SEGMENTATION
 BEHAVIORAL SEGMENTATION
 TARGETING
 POSITIONING
 MARKET MIX ANALYSIS (4P’s)

The marketing mix, also known as the 4 Ps, is a framework used by marketers to
analyze and plan their marketing strategies. Here's an analysis of the marketing mix of
Fastrack:

 Product
 Price
 Place
 Promotion
 MARKET PLAN SUGGESTION

 Define the target audience

 Establish a brand voice
 Leverage social media
 Influencer marketing
 E mail marketing
 In-store promotions
 SEO and PPC advertising
 IMPLEMENTATION PLAN
 Develop a content calendar for social media channels and email marketing campaigns.
Identify and collaborate with popular influencers to promote Fastrack's products.

 Develop in-store promotions, including discounts, loyalty programs, and buy-one-get-

one-free offers.

 Optimize Fastrack's website for relevant keywords and invest in PPC advertising.

 Hire a team of social media managers, content writers, and digital marketers to
implement the marketing plan effectively.

 Track and analyze the effectiveness of the marketing plan using tools like Google
Analytics, Facebook Insights, and email marketing analytics.

 Continuously iterate and improve the marketing plan based on the insights gained from
data analysis.
THANKYOU !!