Ways to Promote Amul Camel Milk in Indian Market :-

1. Retail Partnerships: Establish partnerships with health food

stores, organic supermarkets, and specialty stores that cater
to health-conscious consumers.

2. Engage with Influencers: Collaborate with social

media influencers, bloggers, and vloggers who have
a significant following in the health and wellness
niche. Encourage them to try camel milk, share their
experiences, and promote it to their followers
through sponsored content or partnerships.

3. Introduce flavoured variants, ready-to-drink options, or
value-added products like camel milk-based yoghurts, ice
creams, or health supplements. Continuously innovating and
diversifying the product line can sustain consumer interest
and loyalty.
4. Collaboration with cafes and restaurants:
Partner with cafes, health-conscious restaurants,
and food bloggers to incorporate camel milk into
their menus.
5. Community engagement: Engage with local
communities and organizations that have an
interest in promoting camel milk. Collaborate
with camel herders, animal welfare groups, or
organizations focused on sustainable agriculture.
By highlighting the positive impact of supporting
camel milk, Amul can foster a sense of
community and loyalty among consumers.