Under Supervision

Dr. Howaida M. Barakat

Business
Busway
Plan
Project
International management
Final Project
copper- Bar
 who we are and what
- We we do of investors. We have established a factory for
are a group
electrical conductors known as bus bars.

- The factory was established in mid-2021 in Egypt in Sadat City

on an area of 3,000 square meters to produce copper Bus bars.

- The number of employees including engineers, administrators,

and skilled workers ranges from 300-350 employees.
 Why we are here
- After reviewing Egypt’s Vision 2023 for the
progress in projects of strategic importance and
reducing the rate of imports

- The increase in engineering projects (the new

administrative capital, power stations, the Abu Qir
metro line, the high-speed train, and the increase
in residential projects), we began to think about
doing a comprehensive analysis of Egypt as a
step. A priority in increasing production in our
factory in EGYPT .
 what IS OUR Aim ?

PLAN A
Expansion in EGYPT
Business plan
1- Business
Description
 MISSION &
VISION
MISSION VISION
To deliver efficient integrated energy solutions To become a worldwide leader in
provided with exceptional expertise and service delivering energy, services and value .
to our customers & communities safely and
efficiently.
Our Values
Integrity
Be ethical, honest, and transparent
Innovation

Identify, develop, and deploy

customer Satisfaction leading edge technology
Offer exceptional customer Pursue improvement tools.
experience locally & globally .
Offering quality products,
services, and innovative
solutions.
Our Values
Ownership, Commitment and
Collaboration

Excellence Assume responsibility for actions

Strive to excel in every aspect of
our business
Approach challenges with
determination to succeed
& decisions
Expected & deliver with sense of
urgency
Demonstrate equality, humility,
and respect for others
Collaboration & teamwork
ABOUT US History and current Status

- copper-Bar was founded by a group of passionate engineers

who recognized the need for innovative solutions in the
electrical power distribution industry.
- The idea for the company came from discussions among the
about shared expertise in electrical engineering and the desire
to contribute to the sustainable and efficient transfer of
electricity.
- With diverse backgrounds in power systems, energy
management, and product development, we combined our
skills to create a company focus on designing and
manufacturing a cutting-edge bus bar busway system.
Goals
Short term Goals

• Product Development and Launch: Within the first year

• Distributor Partnerships and Market Presence: 1st 1-2 years

• Regulatory Certifications and Compliance: Within 1st 1-2 years

• Profitability and Positive Cash Flow: By the end of second year

our Goal is to increase our market share by 35 % by

the end of 2026

Goals
Long term Goals

• Product Range Expansion: Third year and onwards

• Product Range Expansion: Third year and onwards
• International (GULF) Market Expansion: Third year and onwards
• International (GULF) Market Expansion: Third year and onwards
• Research and Development for Smart Systems: Fourth year and
• Research and Development for Smart Systems: Fourth year and
onwards
onwards
• Industry Leadership Position: Fifth year and beyond
• Industry Leadership Position: Fifth year and beyond
2- Products And
Services
Description
Raw material
 Copper Production
Year in thousand metric
tons
2011 100
2012 100
2013 100
2014 96
2015 98
2016 142
2017 135
2018 130
Copper production of Egypt after 2019 126
2020 128
Egyptian Mineral Resources 2021 139
Authority 2022 140
2023 142

* Copper production increase

* USP (reuse for bus bar save copper)
Buswa
yProduct Overview:
The Busway is a prefabricated electrical distribution
system consisting of dielectric insulated bus
bars in a protective enclosure / housing,
including straight lengths, fittings, devices, and
accessories.
Where to use
Airports

Busway?
Factories Oil/Gas

Data centers Commercial structure High rise buildings Hospitals

 Why
Busway?
- Easy Installation
- Flexibility
- Compact Design
- Excellent Short Circuit
- Distribution of Loads
- Economical and Cost Saving
- Reduced Dimensions
- Long Life
3- Market
Analysis
And Strategy
4- Competitive
Analysis
Global market
 Global market

Top 5 Global Manufacturers:

The top 10 players account for about 60% of the global market for electrical busways.
 Egypt Market

Manufacturers:

Sewedy
Local producers
Sch others
2% cop Manufacturer Made in
nei 1% per
der
bar Lectro Bar Egypt
20%
7%
ElSewedy Egypt

Quality
Lectro Bar
70%
 Market Volume

Customer 1400

1200
COVID Healing
*CAGR
1000 19 Im- starting
45%
Contractors pact from 2022

M EGP
50% with
Price Oriented *CAGR
800
35%

600
Consultants
Quality Oriented 400

200
Client
Price / Quality Oriented 0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
*CAGR= compound annual growth rate
Our market
share
For now our market share is
about 7 %

Annual market demand increasing is about

35% on average

So our targeted market share is 42 % by

the end of 2026 .
 Egypt Market

PESTEL

1- Political Factors:
O 2- Economic Factors:

• Stability: Egypt has a stable political stability in • Economic Growth: Egypt has experienced
recent years. steady economic growth in recent years.

• Government Support: The Egyptian • Currency devaluation: The project may be

government has shown interest in promoting influenced by currency fluctuations, which can
infrastructure development, including affect project costs and financial viability.
transportation projects.

T • Inflation: Rising inflation can impact project

costs and profitability.
 Egypt Market

PESTEL

3- Social Factors:
O 4- Technological Factors:

• Urbanization: Egypt has a large and growing
urban population
• Workforce: Availability of skilled labor and
trained personnel
• Infrastructure: The availability and quality of
infrastructure in Egypt can influence the
project's feasibility and cost-effectiveness.

T
 Egypt Market

PESTEL

5- Environmental Factors:
O 6- Legal Factors:

• Pollution and Emissions: The project should
consider environmental concerns related to air
pollution.
• Regulations and Permits: Compliance with
local laws, regulations, and obtaining
necessary permits for construction and
operation are essential for the success of the
project.

• Intellectual Property Protection: Protecting

T intellectual property rights associated with the
busway electrical project is crucial for long-term
sustainability and profitability.
 Egypt Market

Porter 5 forces
O
1- Threat of New Entrants: 2- Bargaining Power of Suppliers:

In the busway electrical project in Egypt, the threat If there are limited suppliers of key components or
of new entrants is relatively low. project requires materials, they may have higher bargaining power
significant investments in infrastructure and
expertise. Additionally, there may be regulatory
barriers and licensing requirements that can deter
new entrants.

T
 Egypt Market

Porter 5 forces
O
3- Bargaining Power of Buyers: 4- Threat of Substitutes:

may have the power to negotiate prices, terms, and
conditions
Substitutes could include other forms of
transportation systems
Differentiating the busway system through
technology, reliability, and cost advantages can
mitigate the threat of substitutes.

T
 Egypt Market

Porter 5 forces
O
5- Competitive Rivalry

If there are several established players in the

market, competition can be intense. Factors such
as price

T
 Egypt Market

Opportunities :
Key points from  Available industry zones
 Infrastructure (electricity power , roads,….)
PESTEL +
O
 Increasing in skilled professionals.
 Local row materials suppliers.
porter’s 5  Increasing in industry facilities , residential
and mega projects.
 Government’s Iinvestment Facilities

Threats:
 Inflation

T  Copper curency devaluation

 Long time to finish copper stokes
clearance
Egypt Market
 Why
Egypt ?
• From previous analysis we found: (strategic opportunity )
• Egypt is an open market to investment
• Reducing cost opportunity because of taxes exemption , depend on local suppliers, land cost discount
and reduce depended on foreign currency.
• We will have the advantage on importing companies (which depend on import the finished products).
• Market is booming. (increasing in factories , data centers and mega projects) at least for next 5 years.
• Egypt has logistic position will serve us in our future plan of export to Gulf area
 Why
Egypt ?
• Projects need (bus bar) ?
Abu Qir’s railway 1.3 billion euro
Benban Solar Park
Gabal Al-Zait: Wind Farm
Zafarana: Wind Farm
Kuraymat Solar Thermal Power Plan
Siwa Solar Project
Why https://www.investinegypt.gov.eg/
PAFTA

egypt?
why?
 Our Strategy

High Quality
High

copper-
Bar
Low Price High Price
Positioning in
Price

Egyptian Market
Low

Low Quality

Standard Type Customized

Our Strategy
Market Expansion strategy
penetration

Cost
Corporate strategy
leadership

Localization
International strategy
Adaptation
Our Competitive
Edges
Egypt Market Study
Average Weight
Compared Items Lectro Schneider Copper Bar SQD Power Bar Sewedy
Price 9 6 7 7 6 6
Image 9 10 8 10 9 6
Reputation 9 8 8 5 7 5
Network 10 8 4 7 7 7
Specs Comply 10 8 9 7 6 6
Delivery 10 4 5 3 5 6
Local Support 10 8 9 7 6 6
Customer Interest 8 10 9 7 5 6
Fabrication Location Egypt USA Egypt China UAE Egypt
Average Weight 9.375 7.75 7.375 6.625 6.375
42 6
 Local Competition
weight Study
Local competition weights
Lectro ABB Copper Bar SQD Power Bar Sewedy

80 75
70 62 59
60 53 51
50 48
40
30
20
10
0
% Weight
43
 Market Share
competition
(Sales/Revenues )Power Bar
SQD 1%
Sewedy
1% 1%

Copper Bar
7%
Schneider
20%
Lectro Bar
70%

Market Share

44 44
 Lectrobar
well-positioned to maintain its
leading market share in Egypt
Lectrobar Has Manufactured and
Installed Hundreds of Thousands producing full range( UAE- Egypt new facility is over 4650
Of meters Of bus ducts for large short lengths not
and small projects since 1975
Lector products have been type
tested by DEKRA laboratories of
the Netherlands.
Egypt 70 % market Share
Schneider Power Bar (Q-Bars) Copper Bar
Has a very positive Has a very positive reputation in Has a very positive reputation in
reputation worldwide UAE Egypt.
Small facility not
Egypt, built on 36,271-meter
M2 . including 3 square with 50% covered area;
available )
Double Layer Of Insulation
1ast factory using Epoxy in Africa
thermoset plastic such as polyester
(like USA and Europe)
or epoxy
Fully type tested at one of the
biggest laboratories in the world Certified by ASTA & UL
(DEKRA, Netherlands) and IEC
Q-bar busway is manufactured by
ABB
No significant Market No significant Market share (new No significant Market share (new
share Entrant) Entrant)
24/7 after sales Hotline (services
Fast, Best, Supply & Apply Solutions
van)
In case any pieces need to be
changed, we are capable of
replacing it within 24 hours.
45
5- Marketing
And Sales Plan
 Segmentation Targeting
Positioning

Geographic - Consultants (Local & • Positioning the copper bar

Regional) as main material in Major
Local : EGYPT - EPC Contractors (Local & project
Regional) • Copper bar in vendor list for
Gulf area: Saudia Arabia - Subcontractors (Local) all consulting list & the
- End-Customers (Owners/ owners
Governmental Authorities) • Market Leadership
 Market Target example list

Consultants Main Ownrs/

Subcontractors
Contractors Governmental
Authorities 25%

• Orascom • Public Transport Authority

• Shaker • Hassan Allam • The National Authority For
• ECG • Shaker Powers • New Matco
Tunnels • Uni Tech
• Hill International • Siac • New Giza
• Dar El Handasa • Samcret • Elecon
• Egyptian Ministry of Health and
• Alliet • Gama Population
• Arab contractors
Product
Market Penetration strategy
(Extending the market covered to

Our
new local areas)
Price

strategi
Multi-Points Pricing

Place
As our Segmentation
promotio es
ns
Cultural barriers strategy
 Promotions
Direct
Marketing:

Brochures, Flyers,
and Catalogs. Sales Public Personal
Promotion Relations Selling

Direct
●Indirect Exhibitions
( Discount) Events
( Sample Board ) Student Summer Training program.
Press Conference, Press Release,
VNR
Digital Marketing
CSR Program
 Promotions
Public
Relations

Exhibitions

TransMeaa

Metal &
Steel

The Big 5

Egypt
Energy
promotions
Public
Relations

Events.

Lunching

Semenars

Workshop
 Promotions
Public
Relations CSR
ro g ra m
P
ns ers
Press Digital SPo
Release
Marketing

VNR Owned
Media
6- Organizational
Structure
 functional
CEO
organizational chart
Legal Affairs
Office Manager
Consultant

Human Resources
CFO Operations Director Technology Director Marketing Director Quality Director
Director

Accounting Production IT & Oracle Product

QA Manager L & D Manager
Manager Manager Manager Manager

Financial Process QR & QC OD & Talent

Manager Manager Planning Supply Chain Manager Manager
Manager Director

Talent
Procurement Test Manager Acquisition
R&D Director Manager Manager

Logistics
Design Manager
Manager
 functional
organizational chart

The flat organizational structure of Copper Bar Company has many advantages include:
• Greater flexibility and adaptability: This is because it is less bureaucratic and can respond more quickly to
change. This can be a valuable asset in a changing market.
• Improved communication and collaboration The lack of hierarchy in Copper Bar Company's flat organizational
structure can help to improve communication and collaboration between employees.
• Faster decision-making. The org. chart has a shorter chain of command, which can lead to faster decision-
making.
• Increased employee empowerment and satisfaction: Copper Bar is a flat organization, which means that
employees have more autonomy and decision-making power. This can lead to increased productivity and
satisfaction
 Lower costs: It doesn’t need to employ as many managers. This can save the company money.
7- Operational
Plan
80 • 80% of your expenses will be for
operations

• 80% of your employees will be

working in operations

%
• 80% of your time will be spent
worrying about operating problems
and opportunities
Methodology

Do we work Waterfall or Agile!

 Site
Measurement
s:
Our dedicated engineering and take all
the necessary measurements team using
the most advanced laser equipment are
available to make a full site survey and
take all the necessary measurements

Design 3D CAD
Modelling:
Using the latest AutoCAD version. A
full 3D drawing will be designed for all
the lines of bus-bar trunking system
showing all the necessary details on it
ready for approval from the consultant
and contractor.
 Productio
n
Using 8 stages for copper Profiles (2) as the casing, it
preparation add a valuable is lightweight, has minimal
value for our own customers. eddy currents, and has
great thermal properties
Insulation is unique (2 layers of
insulation “Mylar”+ “unique
patent material” each layer
thickness (0.017mm²), rather
than competitors use “Mylar” or
“Epoxy” or “Teflon”).
Production
 Equipm
ent

- Using same tolerance 0.1 in each equipment for

high accuracy.

- Have our own equipment for Temperature rise

test and 5000 V DC Short circuit test .
 Testing
Testing
- Verified Test type by DEKRA & ASTA.
(The same unit goes under all tests (product
subjected to all tests “not test per sample”)

- Please find below a complete list of certifications for

each rating (in accordance with IEC 614391-/IEC
614396
Maintenance
 SUCCESSFUL
PROJECT
What makes COPPER-BAR a SUCCESSFUL PROJECT to invest
• Effective governance. ✔
• Clear goals and objectives. ✔
• Commitment and ownership. ✔
• Planning and monitoring. ✔
• Skilled employees. ✔
• Aligned supply chain. ✔
 what IS OUR Aim ?

PLAN B
Export to
the Gulf region then Europe
)KSA- as first step)
what IS OUR Aim ?

KSA
WHY KSA?
 KSA Market

Market share
 KSA Market

PESTEL

1- Political Factors:
O 2- Economic Factors:
• Government Support: Vision 2030 encourages
foreign investment and privatization, which may
create favorable conditions for power
distribution projects.
• Regulatory Environment: Assess how
government regulations support or hinder
power distribution projects, including safety
standards and import/export rules.
• Stability: The political stability of KSA is
essential for long-term investments, such as T
power distribution projects.
• Economic Diversification: Vision 2030 aims
to diversify the Saudi economy. Evaluate how
this diversification affects the demand for power
and infrastructure projects.
• Fluctuations in oil prices affect government
revenue.
• Inflation: 2.7% inflation rate considered low
and stable compared to most countries in the
world.
 KSA Market

PESTEL

4- Technological Factors:
O 5- Environmental Factors:

Infrastructure: Adoption of advanced technologies • Pollution and Emissions: Initiatives for

in power distribution, Investment in technology and renewable energy and reducing carbon
innovation as part of Vision 2030. footprint.

T
 KSA Market

PESTEL
6- Legal Factors:
O
• Regulations and Permits: Compliance with
Saudi local laws, regulations, and obtaining
necessary permits for construction and
operation are crucial.
• Intellectual Property Protection: Protecting
intellectual property rights associated with the
busway electrical project is crucial for long-term
sustainability and profitability.
T
 KSA Market

Porter 5 forces
O
1- Threat of New Entrants: 2- Bargaining Power of Suppliers:

For the busway electrical project in KSA, the threat - Limited suppliers of specialized components.
of new entrants is relatively low. project requires - Negotiation power depends on the uniqueness of
significant investments in infrastructure and the product.
expertise. Additionally, there may be regulatory
barriers and licensing requirements that can deter
new entrants.

T
In addition to limited access to key industries for
foreign firms.
 KSA Market

Porter 5 forces
O
3- Bargaining Power of Buyers: 4- Threat of Substitutes:

- Buyers in the power distribution industry seek - Limited substitutes for essential power
reliability. distribution components.
- Customer loyalty can be built through quality and - Potential for innovation and differentiation.
performance.
- Growing consumer demand for diverse products
and services.

T
 KSA Market

Porter 5 forces
O
5- Competitive Rivalry

- Efforts to promote competitiveness in non-oil

sectors.
- Efforts to boost competitiveness and create a
vibrant business ecosystem.
- Intense competition in sectors targeted by Vision

T
2030 (e.g., tourism, technology).
Product
localization
Raw material
 Aluminum
Production in
Year
thousand metric
tons
2011 400
2012 414
2013 366
2014 390
2015 390
2016 357
2017 437
Aluminum production of Egypt after 2018 421
2019 420
Egyptian Mineral Resources Authority 2020 423
2021 425
2022 424
*Localization – Changes in Products 2023 426
(Standards – Specs)
* AL production increase
* USP (reuse for bus bar save Al)
 Global ORGANIZATION
Chart
Saudi Arabia
Sales& Commercial Director

Sales& Admin Support

Sales Manager Sales Manager

Prescription& BD Engineer Sales Manager
Riyadh Jeddah Eastern & Western
Regions
Senior Sales Engineer
Localization – Changes in Products (Standards – Specs)
Senior Sales Engineer Senior Sales Engineer
Riyadh Jeddah Eastern & Western
Geographic Area Structure

IT Architectural – Technology Adaptation

Polycentric Staffing Approach Sales Engineer Sales Engineer Sales Engineer

Informal Institutions: Law & Rules
Riyadh Jeddah Eastern & Western
Government
support

1- support us with
EBDA
2- SUPPORT US IN
FUNDING
3- Support US in new
 Funding
Seeking funding will enable us
to:
 Invest in Research and Development to enhance product offerings.
 Expand production capacity to meet growing demand.
 Establish an effective marketing and sales strategy to penetrate the
market.
 Develop a comprehensive training program for employees to ensure a
skilled workforce.
 Implement a robust quality control system to maintain consistency and
reliability.
 Enhance customer support and after-sales services.
Thanks
!