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Slide 2.

Chapter 2
Basic concepts: an introduction
to business information systems

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.2

Learning objectives

• After this lecture, you will be able to:


– identify systems and their components;
– identify and describe the behaviour of systems;
– identify types of BIS, distinguishing them by
category and the organisational level at which they
are used;
– describe e-business, e-commerce and ERP and
evaluate their relevance to the organisation;
– identify basic strategies and methods used to gain
competitive advantage through the use of BIS.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.3

Management issues

• From a managerial perspective, this chapter


addresses the following areas:
– How systems theory is used as a means of defining
problems and situations so that they
can be understood more easily and BIS can be
developed to support them.
– How managers can maximise an organisation's use
of technology by understanding BIS.
– How BIS can help achieve competitive advantage.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.4

Systems theory

• Systems theory provides a powerful means of


analysing and improving business processes. It can
be applied to a wide variety of different areas and is
fundamental to gaining a good understanding of the
managerial application of BIS.
• A system can be defined as a collection of
interrelated components that work together towards a
collective goal. The function of a system is to receive
inputs and transform these into outputs.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.5

Systems theory
Other definitions

A set of objects or entities that interrelate with one


another to form a whole.
Littlejohn, 1996

Systems are:

Predictable

Consistent

Responsive to
Environment

Solar System
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.6

Characteristics of Systems
Systems are open to the
environment to varying extents.

ZCAS ZCAS ZCAS


Physical Cultural Political
Environment: Environment: Environment:
Lusaka and Diverse Local, state
Copperbelt students, elected
region faculty, staff, officials.
and
community.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.7

Characteristics of Systems

Box of stones is not a system.


Solar system is a system.

What is the difference?

Wholeness and Interdependence

The whole is more than the sum of its


parts.

The parts are interdependent.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.8

Interdependence/Interconnectedness

Ripple Effect
Frazier Episode: Daphne lied to her ex-boyfriend.
Everyone got pulled into the lie. The family and friends
are a system.

Labor Strike: If ZCAS Staff go on strike. Everyone


connected with ZCAS is affected – students, staff,
administrators, etc. ZCAS is a system.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.9

System characteristics

• The components of a system work towards a


collective goal. This is known as the system’s
objective. The objective of a system is normally
very specific and can often be expressed in a single
sentence. As an example, the objective of a car
might be expressed simply as follows to transport
people and goods to a specified location.
• System objective: All components of a system
should be related to one another by a common
objective.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.10

System characteristics (Continued)

• Systems do not operate in complete isolation. They are


contained within an environment [2] that contains other
systems and external agencies. The scope of a system is
defined by its boundary [3]. Everything outside of the boundary
is part of the system’s environment, everything within the
boundary forms part of the system itself. The boundary also
marks the interface [4] between a system and its environment.
The interface describes exchanges between a system and the
environment or other systems.
• [2] Environment: The surroundings of a system, beyond its
boundary.
• [3] Boundary: The interface between a system and its
environment.
• [4] Interface: Defines exchanges between a system and its
environment, or other systems.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.11

System characteristics (Continued)

• Systems can be complex and can be made up of other, smaller


systems. These are known as subsystems [5]. Systems
composed of one or more subsystems are sometimes referred
to as suprasystems [6].
• The objective of a subsystem is to support the larger objective
of the suprasystem. For an organisation, the subsystems such
as marketing and finance would lie within the system’s
boundary, while the following elements would lie outside as part
of the business environment:
– Customers, sales channel/distributors, suppliers, competitors,
partners, government and legislation, the economy.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.12

System characteristics (Continued)

• An organisation will interact with all these elements that are


beyond the system boundary in the environment. We refer to
this as an open system [7]. Most information systems will fall
into this category since they will accept input and will react to it.
Totally closed [8] systems which do not interact with their
environment are unusual.
• [5] Subsystem: Large systems can be composed of one or
more smaller systems known as subsystems.
• [6] Suprasystem: A larger system made up of one or more
smaller systems (subsystems).
• [7] Open system: Interaction occurs with elements beyond the
system boundary.
• [8] Closed system: No or limited interaction occurs with the
environment.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.13

System Family Structure

• Structure
• Subsystems
• Boundaries
• Feedback

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.14

Family Structure

• Structure- The organized pattern in which family


members interact (who does what in system)
– Involves a set of covert rules (boundaries) that
govern transactions in the family
– Over time patterns are set, roles assigned, and
things take on a sameness and predictability

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.15

Subsystems
• SUBSYSTEMS
– Smaller systems belonging to larger systems (hierarchy)
– Family consists of:
• Spousal Subsystem
– Negotiate, adjust, accommodate from family of origin
– Mutually supportive of each other in their development
– Neither is so accommodating as to lose his/her individuality
• Parental Subsystem
– Distinct from spousal relationship
– Children are not equal. It is not a democracy and children must
learn to deal with authority and unequal authority
• Sibling Subsystem
– Allows experimentation with peer relations
– Experiment with responsibility
– Learn to take on parental subsystem (negotiation)
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.16

Boundaries
• Invisible barriers that regulate the amount of contact
with others
– They protect the autonomy of the family
– Guide family or system in accomplishing it’s goal
• Three Categories of Boundaries
– Clear- firm and yet flexible allowing a degree of autonomy
– Rigid- implies disengagement within and between
systems; family members are isolated from each other
– Diffuse- characterized by enmeshed relationships;
extreme hovering and providing support when not needed

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.17

Galaxy
Suprasystem

Solar System
Subsystem & Suprasystem

Earth
Subsystem

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.18

FEEDBACK
• Process whereby information about past behavior is fed back
into the system in a circular manner.
– Positive Feedback- indicates that change has occurred
and been accepted
– Negative Feedback- indicates that the status quo is being
maintained
• Both feedback processes can be either good or bad
depending on the situation (think medical negative
results)
– Feedback processes are self corrective and serve to
temper variations and fluctuations and serve to increase
the probability of the survival of the system

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.19

Other Characteristics of Systems

Self-Regulation & Control

Goal-oriented

Activities controlled by aims/goals

A family’s aim/goal is to function as a family.

Members of family take on


roles to achieve aim/goal.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.20

Other Characteristics of Systems


cont’

Interchange with Environment

Input from environment.

Output into environment.

System and Environment Affect Each Other

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.21

Other Characteristics of Systems


cont’

Balance (Homeostasis)
Systems seek balance.

Mothers nag children to behave.

Couples with problems try to work them out.

Gravity in the solar system.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.22

Other Characteristics of Systems


cont’

Change and Adaptability

System must adapt to survive in a


changing environment.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.23

Other Characteristics of Systems


cont’

Equifinality
Achievement of Goal of System

Goal may be achieved in various ways


and from different starting points.

Family structures are different – 2 parents, 1 parent, blended

Families interact differently from family to family.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.24

Systems Models
A basic model of a transformation process

A generic model of a system

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.25

A generic open-loop system

A generic closed-loop feedback control system

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.26

A generic closed-loop feedforward control


system

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.27

Systems Cont’
• The linkage or coupling between subsystems
varies.

• The degree of coupling defines how closely linked


different subsystems are. It is a fundamental
principle of systems theory and BIS design that
subsystems should be loosely coupled.

• Systems or subsystems that are highly dependent


on one another are known as close-coupled
systems. In such cases, the outputs of one system
are the direct inputs of another.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.28

Systems Cont’
• Decoupled systems (or subsystems) are less dependent
on one another than coupled systems and so are more able
to deal with unexpected situations or events.
• Such systems tend to have higher levels of autonomy,
being allowed more freedom to plan and control their
activities.
• Although decoupled systems are more flexible and adaptive
than close-coupled systems, this very flexibility increases
the possibility that inefficiencies might occur.
• The traditional method of production where material is held
‘in-hand’ as inventory is decoupled. In this arrangement, it is
not necessary for production to match sales so closely, but
this results in higher costs of holding inventory.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.29

Systems Cont’
• Coupling. Defines how closely linked
different subsystems are. Loose coupling
means that the modules pass only the
minimum of information between them and
do not share data and program code.
• Close-coupled systems are highly
dependent on each other.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.30

What is a BIS?
• ‘A business information system is a group of
interrelated components that work collectively to
carry out input, processing, output, storage and
control actions in order to convert data into
information products that can be used to support
forecasting, planning, control, coordination,
decision making and operational activities in an
organisation.’

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.31

Resources that support BIS

1. People resources: People resources include the users of an


information system and those who develop, maintain and operate the
system.
2. Hardware resources: The term hardware resources refers to all types
of machines, not just computer hardware.
3. Software resources: In the same way, the term software resources
does not only refer to computer programs and the media on which they
are stored, but the term can also be used to describe the procedures
used by people.
4. Communications resources: Resources are also required to enable
different systems to transfer data.
5. Data resources: Data resources describe all of the data that an
organisation has access to, regardless of its form.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.32

Activity 2.1 – Example of information


systems

• What information systems might be found in


Organisations?

• For each system identified, list the people,


hardware, communications, software and data
resources involved.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.33

Business Information Systems


Business Information Systems play a pivotal role in the
new economy and enterprise setting characterised by
strategic procurement, global outsourcing, physically
distributed operational environments, and global business
alliances.

Business Information Systems is a boundary-spanning


field of study relating to how information and
communication technologies (ICT) can be deployed to
improve business processes and enhance the
organisation’s value chain networks, which organisations
use to acquire, produce, and deliver goods and services all
over the world, through efficient, effective and competitive
use of ICT. Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.34

The Role of Information Systems in


Business

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.35

Categories of information
systems
o Transaction Processing System (TPS)
o Office Automation Systems (OAS)
o Management Information System (MIS)
o Decision Support Systems (DSS)
o Executive Information Systems (EIS)
o Group Decision Support Systems (GDSS)

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.36

TRANSACTION PROCESSING SYSTEM

A transaction process system (TPS) is an information


processing system for business transactions
involving the collection, modification and retrieval of
all transaction data.

Characteristics of a TPS include performance,


reliability and consistency.

TPS is also known as transaction processing or real-


time processing.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.37

TRANSACTION PROCESSING SYSTEM

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.38

Office Automation Systems


(OAS)
Office automation system is an information
system which is computer based that collects,
processes, stores and transmits electronic
messages.

Office automation refers to the varied


computer machinery and software used to
digitally create, collect, store, manipulate, and
relay office information.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.39

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.40

Management Information System


(MIS)
Management information system (MIS) is a set of
systems and procedures that gather data from a range of
sources, compile it and present it in a readable format.

Managers use an MIS to create reports that provide


them with a comprehensive overview of all the
information they need to make decisions ranging from
daily minutiae to top-level strategy.

Today's management information systems rely largely on


technology to compile and present data, but the concept
is older than modern computing technologies.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.41

Decision Support Systems (DSS)


A decision support system (DSS) is a computerized
information system used to support decision-making in an
organization or a business.

A DSS lets users sift through and analyze massive reams


of data and compile information that can be used to solve
problems and make better decisions.

The benefits of decision support systems include more


informed decision-making, timely problem solving and
improved efficiency for dealing with problems with rapidly
changing variables.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.42

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.43

Executive Information Systems


(EIS)
EIS is also known as Executive Support System
(ESS).

An Executive Support System (ESS) is software that


allows users to transform enterprise data into quickly
accessible and executive-level reports, such as those
used by billing, accounting and staffing departments.

An ESS enhances decision making for executives.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.44

Group Decision Support Systems


(GDSS)

A Group Decision Support System (GDSS) is an


interactive, computer-based system that helps a team
of decision-makers solve problems and make choices.

GDSS are targeted to supporting groups in analyzing


problem situations and in performing group decision-
making tasks

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.45

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.46

Advantages of computer processing

• Speed: Computers can process millions of instructions each second,


allowing them to complete a given task in a very short time.
• Accuracy: The result of a calculation carried out by a computer is likely to
be completely accurate. In addition, errors that a human might make, such
as a typing error, can be reduced or eliminated entirely.
• Reliability: In many organisations, computer-based information systems
operate for twenty-four hours a day and are only ever halted for repairs or
routine maintenance.
• Programmability: Although most computer-based information systems are
created to fulfil a particular function, the ability to modify the software that
controls them provides a high degree of flexibility. Even the simplest personal
computer, for example, can be used to create letters, produce cash flow
forecasts or manipulate databases.
• Repetitive tasks: Computer-based information systems are suited to highly
repetitive tasks that might result in boredom or fatigue in people. The use of
technology can help to reduce errors and free employees to carry out other
tasks.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.47

Limitations of computer-based
processing
• Judgement/experience: Despite advances in artificial intelligence techniques and
expert systems, computer-based information systems are considered incapable of
solving problems using their own judgement and experience.
• Improvisation/flexibility: In general, computer-based information systems are unable
to react to unexpected situations and events. Additionally, since most systems are
created to fulfil a particular function, it can be difficult to modify them to meet new or
changed requirements.
• Innovation: Computers lack the creativity of a human being. They are unable to think in
the abstract and are therefore restricted in their ability to discover new ways of
improving processes or solving problems.
• Intuition: Human intuition can play an important part in certain social situations. For
example, one might use intuition to gauge the emotional state of a person before
deciding whether or not to give them bad news. BIS cannot use intuition in this way and
are therefore unsuitable for certain kinds of situations.
• Qualitative information: Managers often make unstructured decisions based on the
recommendations of others. Their confidence in the person they are dealing with often
has a major influence on the decision itself. Once again, BIS cannot act upon
qualitative information of this kind.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.48

Usage and applications of computer-based


information systems

Usage and applications of computer-based information systems by


Figure 2.7
organisational level (shading denotes usage of BIS)
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.49

E-business and e-commerce and


Information Systems
• Electronic business (e-business): All electronically
mediated information exchanges, both within an
organisation and with external stakeholders
supporting the range of business processes.
• Electronic commerce (e-commerce): All
electronically mediated information exchanges
between an organisation and its external
stakeholders.
– Buy-side e-commerce: E-commerce transactions
between a purchasing organisation and its suppliers.
– Sell-side e-commerce: E-commerce transactions
between a supplier organisation and its customers.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.50

Enterprise systems

• Enterprise systems aim to support the business processes of an


organisation across any functional boundaries that exist within that
organisation. They use internet technology to integrate information
within the business and with external stakeholders such as customers,
suppliers and partners.
• Four main elements of an enterprise system are the following:
– Enterprise resource planning (ERP) which is concerned with internal
production, distribution and financial processes
– Customer relationship management (CRM) which is concerned with
marketing and sales processes
– Supply chain management (SCM) which is concerned with the flow of
materials, information and customers through the supply chain
– Supplier relationship management (SRM) which is concerned with
sourcing, purchasing and the warehousing of goods and services.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.51

Figure 2.8 Enterprise system in comparison to separate functional applications

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.52

The virtual value chain

• Rayport and Sviokla have suggested the concept of the virtual value chain
(VVC) to explain how information can help to create competitive advantage.
In doing this, they refer to the physical marketplace and its virtual counterpart,
the marketspace. They suggest that companies adopting a virtual value chain
tend to go through three phases. In each phase, companies have the
opportunity to reduce costs, improve efficiency or find new ways of doing
things:
1. Visibility. Companies use information to examine the physical value chain more
closely. Technology is used to manage activities in the physical value chain more
efficiently.
2. Mirroring capability. Physical processes start to be replaced by virtual processes. A
parallel value chain is created in the marketspace. Put more simply, activities are
moved from the marketplace to the marketspace.
3. New customer relationships. Information drawn from the virtual value chain is used to
create new customer relationships by delivering value in new ways.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.53

The value chain model


A value chain is a set of activities that a firm operating in a specific industry
performs in order to deliver a valuable product or for the market. The
concept comes from business management and was first described and
popularized by Michael Porter.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.54

The value chain Analysis


Primary Activities
• Inbound Logistics: arranging the inbound movement of materials,
parts, and/or finished inventory from suppliers to manufacturing or
assembly plants, warehouses, or retail stores.

• Operations: concerned with managing the process that converts inputs (in the
forms of raw materials, labor, and energy) into outputs (in the form of goods
and/or services)

• Marketing and Sales: selling a product or service and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.

• Outbound Logistics: is the process related to the storage and movement of the
final product and the related information flows from the end of the production line
to the end user. Dell use to sell directly to there customer (home based, small
and large enterprise)

• Service: includes all the activities required to keep the product/service working
effectively for the buyer after it is sold and delivered.
Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.55

The value chain Analysis


Secondary Activities

• Technological Development: pertains to the equipment,


hardware, software, procedures and technical knowledge
brought to bear in the firm's transformation of inputs into
outputs.

• Human Resources Management: consists of all activities involved in


recruiting, hiring, training, developing, compensating and (if necessary)
dismissing or laying off personnel.

• Infrastructure: consists of activities such as accounting, legal, finance,


control, public relations, quality assurance and general (strategic)
management. In simple its a general administration.

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015
Slide 2.56

Applying computer-based information


systems for competitive advantage

Bocij, Greasley and Hickie, Business Information Systems PowerPoints on the Web, 5th edition © Pearson Education Limited 2015

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