PHILIPPINE

POPULAR
CULTURE
HUM 102
WHAT IS CULTURE?
C Culture is the collective
U term to identify certain
ideas, customs, and
L social behaviors. It
represents a group of
T people or a society,
U combining their
knowledge, beliefs,
R morals, and practices.
E
WHAT IS POP?
 P
O
It was liked,
admired, or enjoyed
P
by many people or U
by a particular L
person or group. A
R
WHAT IS POPULAR
CULTURE?
 POPULAR CULTURE
• Popular culture (also known as pop culture)
is commonly recognized by members of a
society as a collection of behaviors, values,
and artifacts that govern or predominate in a
society at a given time point.
HISTORY
OF THE
POPULAR
CULTURE
 Popular culture can be traced back to the Spanish period of the Philippines.
It was employed and brought by the Spanish to the native Filipinos through
literature and plays to capture their hearts; thus, emphasizing the colonial
origins of popular culture in the Philippines.

 It began as a replacement of the native culture with a Christian and

European tradition through the children of the native elites. They became
the means for appeasing the natives through vernacular literary forms. One
such popular form was the representation of Jesus Christ’s suffering and
resurrection through plays or drama. This form served as a vessel for the
spread of Christianity while the songs and comedy were vessels for the
Spanish monarchy.

 Popular culture was introduced to the Philippines to win the Filipino

populace to the ideology of the Spanish regime. It was created to promote
the Church and the State’s interest.
 When the Americans came to colonize the Philippines, the appropriately-
called popular culture was introduced to the Philippines. The printing press,
radio, television, and film paved the way for the speedy circulation of
popular culture forms. Hollywood films reigned over the Philippine market.

 According to Bienvenido Lumbera, popular literature is considered a

commodity and it is intended for a mass market. As a commodity, it was
seen as a threat to “serious artistic work” because the writers favored the
desires of publishers and editors who were more concerned with sales
rather than aesthetics. Additionally, popular culture is not caused by the
populace but instead, it is caused either by the ruling elite or members of a
chose few who are under the employ of those elite for the consumption of
the populace.
Like other countries, Philippines has it’s own contribution to the development of
popular culture. Look at this picture and try to remember few important events in
our country.
CHARACTERISTICS OF
POPULAR CULTURE
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
Entertainment is one of the
most common categories of
popular culture. This includes
Television, Film, Music and
Dance, and Sports.
o Television
Reality television is a popular
medium for the broadcast of different
culture. Filipinos are inclined to
watching noontime shows and
teleseryes. The most popular shows
that we know today are:
 Today aside from the cable TV’s, many
online streaming sites are made
available for more convenient way of
watching TV shows and movies. “Netflix”
for example is the most common used by
Filipinos nowadays.
o Film
If popular culture is indeed “the culture of
the people”, then such worldwide
popularity justifies the consideration of film
as perhaps the iconic media form of
popular culture. A century after its
invention, fil continues to both reflect and
shape the popular culture of individual
nations and the global village.
o Music and Dance
Music and dance play a significant role in
Philippine popular culture. Filipino pop music,
otherwise known as Original Pilipino Music or OPM,
refers broadly to the pop music that first emerged in
D

the Philippines in the early ‘70s and has since come

to dominate radio airplay and karaoke playlists in the
Filipino market and beyond. Some examples would
be:
"Anak" by Freddie Aguilar - A classic Filipino
ballad that gained international recognition

"Huling Sandali" by December Avenue and

Moira dela Torre

"Huling El Bimbo" by Eraserheads - A

seminal song of the 90s alternative rock
scene, etc.
On the other hands, dance is a genre
that features Filipino artists and
composers, and traditional dance
forms like Tinikling and Cariñosa
which are performed during cultural
events.
o Sports
An inherent part of being a Filipino is the
love for sports, or merely, the enjoyment of it.
The Filipino, at a young age, is taught a wide
array of sports – be it at home or in school.
This ranges from basketball, volleyball, or
even playing chess, badminton and billiards.
As the Philippines continues to make itself
known on the world stage as a developing
country, there is also a rising need to redefine
the country’s cultural identity. In that way,
Filipinos may make a positive impact on the
nation and enable them to achieve their goals
and progress in life.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
o The country is famous for
its colorful and vibrant
festivals. Events like the
Sinulog Festival, Ati-
Atihan Festival, and
Panagbenga Festival
showcase traditional
dances, costumes, and
music that celebrate local
culture and history.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
Filipino Cuisine
 Famous Filipino Dishes

Adobo Sinigang Kare-Kare Lechon

Adobo is typically prepared Sinigang is a Filipino soup or Kare Kare is a type of Filipino Lechon is a full adult pig roasted
using fish or meat marinated in a stew that has a sour and savory stew with a peanut sauce that is slowly over an open charcoal
blend of vinegar, soy sauce, and flavor. It is most frequently rich and thick. It is a popular grill to obtain a crispy skin.
spices. linked to tamarind. dish served on special occasions.
 Famous Filipino Desserts

Halo-Halo Leche Flan Bibingka Kakanin

Halo-halo is a summertime
dessert or snack consisting of
mixed fruit and beans topped
with finely crushed ice, milk, or
ice cream.
Leche Flan is an egg and milk-
based dessert topped with a soft
caramel. It resembles caramel
custard.
Bibingka is a type of native
Philippine rice cake.
Traditionally, this is made with
galapong, coconut milk, butter,
and sugar.
Kakanin is the umbrella name
for glutinous rice cakes. Its core
ingredients are sticky rice and
coconut milk.
 Famous Filipino Street Foods

Balut Turon Isaw Fish balls

Balut is a fertilized egg embryo Turon is a traditional Filipino Isaw is a popular Filipino street Fish balls are rounded meat balls
that is boiled and consumed out snack consisting of a slice of food consisting of grilled pig or formed from fish paste and then
of its shell. banana rolled in brown sugar, chicken intestines. boiled or deep-fried.
then wrapped and fried.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
 The Philippines is
predominantly Catholic,
and religious practices
are deeply ingrained in
the culture. The
observance of religious
festivals, like Holy Week
and Christmas, is a
significant aspect of
popular culture.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
Like many other countries,
the many
Like Philippines
other countries,has been
the Philippines
has been influenced by global media,
influenced by global media,
including Hollywood movies, K-pop, and
including
Western pop Hollywood
culture. This movies,
influence is
K-pop,in fashion,
visible and Westernentertainment,pop and
consumer trends.
culture. This influence is
visible in fashion,
entertainment, and
consumer trends
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
 Philippine art showcases a
blend of indigenous and Western
influences. Traditional art forms
like folk art and tribal art coexist
with contemporary Filipino art,
which includes various visual
mediums such as painting,
sculpture, and digital art.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
While there’s a variety of foreign brands in
Philippines, homegrown brands thrive alongside
them with their locally sourced materials, talents
of Filipino craftsmen and artisans, and in some
cases, native techniques. Too few — but not none
at all. All over the world, sustainable, ethical and
circular fashion is making a name for itself, and in
the Philippines, the movement, mostly led by
women, is starting to take shape. Of course, the
simplest way to avoid the perils of fast fashion is to
simply buy less; or when you do, to buy from
affordable second-hand thrift shops, more
popularly known as the ukay-ukay.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
o It is the method of human
communication, either spoken or
written, consisting of the use of the
words in a structured and conventional
way. It is the system of communication
used by a particular country or
community. Here are the new words that
are used by modern Filipinos.
 Kilig (slang word)- It is when you stare at the person
you love and your stomach fills with butterflies that is
kilig. It is the giddy feeling inside of your stomach that
makes your face blush and fills you with the good kind of
nervous anxiety.
Charot- In modern day millennial slang, English
speakers might literally say the word “jk” as in “just
kidding”. This slang word means just joking.
Chika- they might use the similar word chikahan which
means “conversation” or “chat”.
 Entertainment
Festivals and Celebrations
Filipino Cuisine
Religion and Spirituality
Influence of Global Media
Arts and Visual Culture
Fashion
Language
Social Media and Technology
The Philippines is known for
its active presence on social
media platforms. Social media
plays a significant role in
shaping trends, promoting
local artists, and facilitating
communication.
 Reporters

Gelly-An Fajardo Joymarie Bahio Jake James Patoc

Thank
you!