ENTREPRENEURSHIP

INTRODUCTION TO
MARKETING MANAGEMENT
BASICS
Presented by:

Prepared by Friona
Danielle Anne Dayrit
Mossberg
Luisito Gallardo
Chrissa Dianna AngelaCopyright
Gallardo @
Template.net
What is Entrepreneurship? Who are the
Entrepreneurs?
Academic Definition (Stevenson & Jarillo)
Entrepreneurship is the process by which individuals
pursue opportunities without regard to resources they
currently control.

Venture Capitalist (Fred Wilson)

Entrepreneurship is the art of turning an idea into a
business.

An entrepreneur is an individual who creates a new

business, bearing most of the risks and enjoying most of the
rewards.
Characteristics of Successful Entrepreneurs

05 Decision Making.

04 Confidence.

03 Vision

02 Passion.

01 Motivation.
 Common Myths About Entrepreneurs

Myth 1 Myth 4
Entrepreneurs Are Entrepreneurs Love
Myth 2 Myth 3
Born, Not Made Entrepreneurs the Spotlight
Entrepreneurs Are
Motivated Primarily Should Be Young
by Money and Energetic
Types of entrepreneurship

01 Small-business

02 Scalable startup

03 Large-company

04 Social entrepreneurship
Process of Entrepreneurship
3 Persuading others.

4 Gathering resources.

2 Establishing a
vision.

1 Identifying an
opportunity. 5 Create 6 Change/Adapt
new venture. with time.
Theories of Entrepreneurship

1 Economic theory

2 Sociological theory

3 Economic Theory
Economic Theory
According to their theory
Entrepreneurship and economic
growth will take place in those
situations where economic conditions
are favorable.
Sociological Theory
According to these theory
social sanctions, cultural values
and role expectations are
responsible for the emergency of
Entrepreneurship.
Psychological Theory
According to this theory
entrepreneurship emerges when
a society has individuals with
particular psychological
characteristics.