PRODUCTS

AND SERVICES
GROUP3: ELLORIN-SORBITO-GRANADA-GONZALES
WHAT IS A
PRODUCT?
A product is a tangible item that is put on the market for acquisition,
attention, or consumption that might satisfy the need or want. It is a
discernible item that your customers can physically hold in their hands.
TYPES OF
PRODUCTS Convenience Shopping
• CONSUMER PRODUCTS Products Products
Consumer products, also referred to as final goods, are
products that are bought by individuals or households
for personal use. These are goods that are bought for
consumption by the average consumer. From a
marketing perspective, there are four types of Specialty Unsought
consumer products, each with different marketing Products Products
considerations.
CONSUMER PRODUCTS
CONVENIENCE
PRODUCTS
Convenience products are bought
the most frequently by consumers.
They are bought immediately and Shoppin
without great comparison between
other options. These products are Product
typically low-priced, not-
differentiated among other
products, and placed in locations
where consumers can easily
purchase them.
CONSUMER PRODUCTS
SHOPPING
PRODUCTS
Shopping products are bought
less frequently by consumers.
Convenience Consumers usually compare
attributes of shopping products
Products such as quality, price, and style
between other products.
Shopping products require
personal selling and advertising
and are located in fewer outlets.
CONSUMER PRODUCTS
SPECIALTY
PRODUCTS
Specialty products are products
with unique characteristics
Convenience Shopping or brand identification.
Consumers of such products are
Products Products willing to exert special effort to
purchase specialty products.
Specialty products are typically
high priced, and only available at
selected or special places.
CONSUMER PRODUCTS
UNSOUGHT
PRODUCTS

Unsought products are products

that consumers do not normally
Shopping Specialty
buy or would not consider buying
Products Products under normal circumstances.
Consumers of unsought products
typically do not think about these
products until they need them.
TYPES OF Raw Materials
PRODUCTS and Parts

• INDUSTRIAL PRODUCTS
Industrial products are goods that are destined to be sold primarily
for use in producing other goods or rendering services as contrasted
with goods destined to be sold primarily to the ultimate consumer.
Capital
These products are usually needed before starting a business.
Items
INDUSTRIAL PRODUCTS
RAW MATERIALS
AND PARTS

Include raw materials and

Capital Item
manufactured materials and
parts usually sold directly to
industrial users.
 INDUSTRIAL
PRODUCTS CAPITAL
ITEMS
Materials
Capital items are industrial
d Parts
products that aid in the
buyer’s production or
operation.
SERVICES
A service is the production of an
essentially intangible benefit, either
in its own right or as a significant
TYPES OF SERVICES
There are three main types of services, and those are:
element of a tangible product, which
through some form of exchange,
satisfies an identified need. BUSINESS SERVICES

SOCIAL SERVICES

PERSONAL SERVICES
TYPES OF
SERVICES
BUSINESS SERVICES
Business services are referred to as the activities that assist business
yet does not deliver a tangible commodity. For instance, Information
technology, Transportation, Medicine and Wellness, Professional
Services, Convenience Services, and more.
TYPES OF
SERVICES BUSINESS SERVICES

SOCIAL SERVICES
Social services are a range of public services intended to provide
support and assistance towards particular groups, which commonly
include the disadvantaged. Social services are now generally regarded
globally as a 'necessary function' of society and a mechanism through
which governments may address societal issues.
TYPES OF BUSINESS SERVICES

SERVICES SOCIAL SERVICES

PERSONAL SERVICES

Personal service refers to any services for the personal benefit of

a person or the family or friends of a person, whether provided
regularly or as needed.
 KEY DIFFERENCES
BETWEEN PRODUCTS AND
SERVICES
PRODUCTS SERVICES
• A service is intangible, can only be felt and not

• A product is tangible, it is physical and can be touched

• A service is perishable and cannot be stored for later
held, seen and movable
use or sale
• A product can be stored for future use
• A service cannot be owned by the consumer once
• A product can be owned
payment has been made
• The quality of a product depends its nature
• Quality of a service depends on the service provider
• A product can be returned to the seller
who shapes it
• It is easy to compare quality of products
• A service cannot be returned to the seller
• Products can be quantified numerically
• Services cannot be quantified in terms of numbers
THAT’S ALL FOLKS!