Creative Entrepreneurship,

Lean Canvas
&
Business Model Canvas
 Introduce yourself
If you were an entrepreneur, what skills/ strength
you bring to the team & business?
What is creative entrepreneurship?

How is it different from entrepreneurship?

 CREATIVE ENTREPRENEURSHIP
CREATIVE INDUSTRY
Arts - Art | Literature | Publishing | Performing arts

Design - Visual Communication | Fashion + Textiles |

Product |Jewellery + Accessories | Architecture | Retail

Media + Tech - Press | Broadcasting | Advertising &

Marketing |Gaming | Animation + VFX | New Media +
AR + VR

Entertainment - Music industry | Film & Television

industry | Online/Digital entertainment
CULTURAL SECTOR
Arts
Craft
Heritage + Tourism (Agency)

OTHERS
Restaurant
Cafe
 BRAINSTORMING
List down as many ideas as possible

Select the best 10.

 Design Thinking Exercise
Distribute the
selected 10
ideas into IDEA
SELECTOR
TOOL. The
basis of
selection and
needs to be
listed are:
• Why?
• Who?
• What?
• Where?
• How?
• When?
In two groups,
execute the
selector tool
Exercise : 20
min
Lean Canvas/BusineSS Model Canvas
The Lean Canvas is a format for brainstorming
possible business models, prioritizing where to start,
and tracking ongoing learning.

It is the quickest way to test a business idea before you

create an elaborate business model.
Lean Canvas/BMC
Create BMC for a new
creative start-up idea
Lean Canvas/BMC Express - A short/
express way to articulate.

We will help these people (customer segments) to solve

(problem) by providing them (solution). They will
know about us through (channels) and they will be
convinced to join us because (value proposition) and
because we already (unfair advantage). We will charge
them by (revenue) and we believe this will cover our
(costs). We will measure our performance by tracking
(key metrics).
How do you pitch an investor/customer/audience?
Make a business pitch presentation
+
60 second elevator pitch
Components of a business pitch
1. Problem/ Need/ Opportunity
2. Solution/ Value Proposition
3. Market size & opportunity
4. Target Customer
5. USP
6. Business Model
7. Competitor analysis
8. Go-to-Market plan
9. Team
10. Milestones & Investment
Components of a pitch presentation
1. Focused information & straight to the point
2. Keep it simple & short
3. Target customer & value proposition is KEY
4. Ensure interlinking of content across pitch
5. Tell a story / experience
 Business Pitch
PATCH UP...Patching memories along with Apparels
Business Pitch
1. People are attached with their favorite piece of
clothing either bought, gifted or passed from
generation to generation
2. Upcycling through various means of repair, trims,
accessories and patches
3. There is no player in Shillong market, so the
opportunity is immense.
4. All age groups and Gender.
5. USP is customers can customized from a range of
accessories available with Patch Up.
6. Customers bring their pieces and decide what they
want to do with that particular piece available within
different price ranges
7. There is no competitor in the market currently
8 – 4 stores will be launched in the different areas of
Shillong
9. Designing team, Marketing team and workforce
(tailors and sales staffs)
10 – Breakeven in 1 year and investment is 2.5 lakhs per
store.
Elevator Pitch
Patch Up is a repairing and patching service that
helps people retain their favorite piece of clothing
and helps the environment at the same time
through the upcycling of old and discarded pieces
in the local market.