CURRENT TA– FAMILIES WITH CHILDREN AND

SOCIALLY ACTIVE WOMEN:

NOW WE ARE FOCUSING ON THE MOST LOYAL PART
​ZILLENIALS:
FAMILIES RATIONAL HEDONISTS​
WITH Lifestyle: «live your best life»
CHILDREN

25
35-45 y.o.
mln
6
c %
LOW LOYALTY
Core: Gen Z GROWING
21-30 years & Millennials​ LOYALTY

SOCIALLY They love new products

ACTIVE Strive for healthy lifestyle
WOMEN Innovators and experimenters
25-35 y.o. Choose value for money
LOW LOYALTY Self–love comes first
Free, ambitious, creative
Loyal to the brands they love ​
Romir receipt panel, Russia 10 thousand+, 2021-2022
 NEW TARGET AUDIENCE
сarefree
– ZILLENNIALS with cares
but

21 - 30 years
Zoomers + Millenials = Zillenials

Anxious Clubing Hedonists

«The value of family goes down,
the value of relationships and
enjoying life goes up»
Ipsos, 2022
clients of psychologists, trust only evidence-
based medicine, fear of growing old early,
personal solutions
25% – emotional disorder (x2 than older
generations)
membership, status, best in class high on life, let the world wait
70% want to be unique and individual in 81% happiness and life satisfaction are
their own style, but follow trends and very important aspects (gen Y - career,
fashion gen X - family)

Population ZIL 2021 Suffer from teeth sensitivity:

8 TotalTotal
audience
audience
in focus
in focus countriesGen
countries Zillenial Gen Z
MENA
(mln)* 95 mln

7.5 EU 50.6 12% 75.7 19% 43,1% Russia

APAC RU-CIS 25.6 12% 39.4 19%
TARGET audience BIOMED 41,9% Europe
1.19 bl
20 mln (20%) MENA 8 17% 10.7 22%
globally 50.6
APAC/ASIA 7.5 16% 10.5 22% 30,2% APAC
25.6 EU incl loyal audience (15%)
CIS/RF 3 mln
Share of the total GEN (mln)* 25,4% China

*in the countries of presence. Source: United Nations Organization

 BRAND’S POSITIONING
The fast pace of life, lack of time, and a huge amount of
information around make you feel overwhelmed, feeling
the need for peace and emotional relief.

BIOMED PROVIDES JOY FROM SIMPLE

THINGS, even such as brushing teeth AND
DEVELOPS
THE MOST NATURAL PRODUCTS THAT
«WORKS» (biotech in each tube), changing approach to
ь
personal care (beauty from inside, health from outside)
and educate Zells to act with impact (youth
entrepreneurship).

As a result - an extra couple of minutes of joy, devoted to

yourself. Probably the best couple of minutes of the
day 😏
WHAT VALUE
PROPOSITION PRIMARY OBJECTIVE
DOES PROVIDE JOY FROM SIMPLE THINGS, EVEN SUCH SIMPLE AS
BRUSHING TEETH
BRAND GIVE?

EFFICACY THROUGH NATURAL ORIGIN &

01 02 CONSCIOUSNESS
INNOVATIONS
Biotech in each pack. We discover new ahead of time, Natural ingredients for sensitive care, with care for
making self-care products effective behind innovations. the environment.
Сlinically proven.

03 «AESTHETICS» 04 INDIVIDUALISM

Of self-care: enjoyment, rituals, pleasant emotions We value diversity and self-expression, because you
through design, shapes, textures and tastes. are unique.

KEY VALUES
REASONS TO
BELIEVE
in line with brand values

TODAY WE ARE: TOMMOROW WE’LL BE:

SAFE & PURE LOVED & TRUSTED

99%
CLINICALLY
PROVEN CHOICE
* incl. FDA for USA SWITZERLAND

99%
AWARD
up to
up to
NATURAL ORIGIN NATURAL ORIGIN
c c

WEAK STRONG
-4 Brand I love TO OWN Brand I love
WEAK STRONG
-3 Worth paying for TO OWN High quality products
STRONG STRONG
3 Brand caring for environment TO OWN Worth paying for
STRONG STRONG
5 Brand with ECO products KEEP Brand caring for environment