Local and global

communication in
multicultural settings
CULTURE
A system of thinking and acting that is taught, by
and reinforced by, a group people. Cultural groups
teach their members certain sets of value, with
accompany behaviors and communication
preferences.

(Stringer and Cassiday) 2009

Influences our personal preference in
communication styles and continues
to influence our perception of others
through out our life.
Cross Cultural communication

Occurs between people who may have different

cultural perspectives. This can include the entire
range of differences from nationality to age to
different departments within the same
organization.
LOCAL COMMUNICATION

Local communication is being able to

communicate with the members of your local
area. It can either be in your local language
(mother tongue), or a common language that
you speak within your town.
GLOBAL COMMUNCATION

Global communication is the term used to describe

ways to connect, share, relate and mobilize across
geographic, political, economic, social and cultural
divides. It redefines soft and hard power as well as
information power and diplomacy in ways not
considered by traditional theories of international
relations.
PATTERNS OF CULTURAL DIFFERENCES

•DIFFERENT COMMUNICATION STYLES

•DIFFERENT ATTITUDE TOWARDS CONFLICTS

•DIFFERENT APPROACHES IN COMPLETING TASKS

•DIFFERENT DECISION MAKING STYLES

•DIFFERENT ATTITUDES TOWARDS DISCLOSURE

•DIFFERENT APPROACHES TO KNOWING

 Issues
Generalization- are the patterns of communication used by most
people in any cultural group.

Stereotypes- are cultural norms applied to everyone in a group

in a rigid manner.

Perception- is highly susceptible to both personal and cultural.

Generalization
Six primary sources of cross-cultural
miscommunication

Assumption of similarities

Language differences

Nonverbal misinterpretation

Preconceptions and Stereotypes

Tendency to evaluate

High anxiety
What is formal and non formal register?