“Things come to your way when you actually go for

it.”

Goals
● Become a high-achiever
student
● Have her own saving
money
● Have a large group of
friends and acquaintances
Frustrations
● Having trouble paying
with a bank payment
method
● Being a picky eater
makes it harder at home

Name : Raissa
Age: 17 Years old Raissa is an A student who goes on her way to the top. She spends her
Education: Labschool high school time mostly at school and study at home. She loves fast-food. She
Hometown: Jakarta likes to order food at night especially when it allows her to pay with a
Family: Parents cash-on-delivery payment method. She thought of opening a bank
Occupation: Student account later.
 “Solitude is a catalyst for innovation”

Goals Frustrations
● Wants to get a bigger ● Hates when there is not
apartment enough information or
● Wants to learn new pictures missing when
recipes looking at something
● Not a fan of trying
unfamiliar things unless he
must
Name : Raka
Age: 27 Years old Raka is a marketing officer in one of the big company in Jakarta. He
Education: Universitas Indonesia lives in a small apartment with his cat. He is a foodie. Recently, he
Hometown: Jakarta has been learning to cook a variety of recipes his mom used to make.
Family: Cat He likes to pay attention to details. He is a perfectionist and a clean
Occupation: Marketing officer freak. He prefers to do most activities at home instead of going
outside.