Transactional Model

of Communication
 Transactional Model of
Communication
In transactional model, senders, and receivers both are known as
communicators, and both play equally important role in
communication. Transactional model relates communication with
social reality, cultural up-bringing and relational context
(relationships). It describes communication as a process in which
communicators generate social realities within social, relational,
and cultural contexts. Non-verbal feedback like gestures, body
language, is also considered as feedback in this model. Different
models that follow transactional model of communication are the
Barnlund’s Transactional Model, Helical Model, and Becker’s
Mosaic Model.
 The transactional model of communication is
often used for interpersonal communication.
Here both the senders and receivers of
messages must be active at the same time to
keep the communication open. This is why
transactional communication in the interaction
model can’t occur in case the person who is
receiving the message is unable to listen to
what the sender has said. This interaction model
encourages communicators to create
relationships, engage in dialogues to create
communities, shape self-concept and build
intercultural alliances through the exchange of
messages.
 Transactional Model of
Communicaion

01 02
Both the sender and the
Both Play equally important
reciever are called
roles
communicators

03
It relates communication with
culture and relationships
Helical
Model
 Helix
An object having a three-
dimentional shape like that of a
wire wound uniformely around a
cylinder or a cone
 Helical Model
The model believes that communication process is just
like a helix which moves forward as well as comes
backward and is dependent on the behavior patterns of
the past with some modifications and changes.
 Dance’s Helical Model
In 1967, Frank Dance has proposed the
communication model called Dance’s Helix
Model for a better communication process. At any
and all times, the helix gives geometrical
testimony to the concept that communication
while moving forward is at the same time coming
back upon itself and being affected by its past
behavior, for the corning curve of the helix is
fundamentally affected by the curve from which it
emerges.
● Dances model emphasized the difficulties of communication

● He developed this theory based on a simple helix which gets

bigger and bigger as it moves or grows

● The main characteristic of helical model of communication is

that it is non-linear, it is evolutionary
Strengths

Communication is continous,
unrepeatative, additive and
accumulative

The model includes

important aspects such as
intelligence, languages,
experiences from the past.
Weakness

The model cannot be tested

and is very abstract.

The goal of communication

is not always growth.
 QUIZ :
Multiple choices choose the letter of the correct answer.

1. He proposed the Helical Model of Communication?

A.) Schramm
B.) David Berlo
C.) Frank Dance
D.) Guglielmo Marconi

2. When did Frank dance proposed the communication

model called dances helix model?
A.) 1994
B.)1988
C.)1967
D.)1955
 3. Process of helical model is just like a helix
which moves forward as well as comes
backward and is dependent on the behaviour
patterns of the past with some modifications
and changes.

A.) TRUE
B.) FALSE

4. The main characteristic of helical model of

communication is that it is linear, it is
evolutionary.

A.) TRUE
B.) FALSE
5. Frank Dances model emphasized the
difficulties of communication.

A.) TRUE
B.) FALSE
THANK YOU!
 Language skills

Mercury Venus Mars

It’s the closest planet to Venus is the second planet Mars is actually a very
the Sun from the Sun cold place

Jupiter Saturn Neptune

Jupiter is the biggest It’s composed of It’s the farthest planet
planet of them all hydrogen and helium from the Sun
Tasks
Task To do Doing Done
Mercury the closest planet to
the Sun

Venus has a beautiful name

but it’s very hot

Jupiter is the biggest planet

of them all
Awesome
words
A picture
is worth a
thousand
words
A picture
always
reinforces the
concept
Images reveal large amounts of data,
so remember: use an image instead of
a long text. Your audience will
appreciate it
 02
Talking and
listening
You can enter a subtitle here if you
need it
7,498
Big numbers catch your audience’s
attention
 723 320 125
Mercury is the Venus is the second Mars is actually a
closest planet to the planet from the Sun very cold place to
Sun live on
 Survey results

20% 50% 70%

Mercury Venus Mars
Mercury is the closest Venus is the second planet Mars is actually a very
planet to the Sun from the Sun cold place
Question and answer
Question
Mercury is the closest planet to the Sun and also
the smallest one in the entire Solar System

Answer
Venus has a beautiful name and is the second
planet from the Sun. It’s hot and has a poisonous
atmosphere
Schedule
M T W Th F Sat Su
1 2 3 4 5 6 7 Mercury
It is the closest planet to
8 9 10 11 12 13 14 the Sun

15 16 17 18 19 20 21

22 23 24 25 26 27 28 Venus
Venus is the second
29 30 31 1 2 3 4 planet from the Sun
Tablet
mockup
You can replace the image on the
screen with your own work. Just right-
click on it and select “Replace image”
Mobile
mockup
You can replace the image on the
screen with your own work. Just right-
click on it and select “Replace image”
Desktop
mockup
You can replace the image on the
screen with your own work. Just right-
click on it and select “Replace image”
More developed comms skills

Mercury
Mercury is the closest
planet to the Sun and the
smallest planet in the Solar
System
 Meet the teachers

Timmy Jimmy Susan Bones

You can speak a bit about this You can speak a bit about this
person here person here
Steps to improve comms skills

Step 1 Step 2 Step 3 Step 4

Mercury is the Venus is the second Saturn is the ringed Despite being red,
closest planet to the planet from the Sun one and a gas giant Mars is a cold place
Sun
Preschooler communications
Mars Saturn
It is red, but it’s a very 30% 60% Saturn is actually a gas
cold place giant

Mercury Venus
It is the closest planet 75% 80% It has a beautiful name,
to the Sun but it’s hot
What can you do to practise?
Mars Venus Mercury Jupiter

● Small ● Small ● Small ● Large

● Red ● Hot ● Hot ● Cold
● Cold ● Dry ● Rocky ● Grassy
● Rocky ● Vulcanic ● Cratered ● Stripped

Mars is actually a very Venus has a beautiful Mercury is the smallest Jupiter is the biggest
cold place name planet planet
Talking and listening
Talking
Saturn is the ringed one and
a gas giant

Listening
Venus in fact has a very
beautiful name

Follow the link in the graph to modify its data and

then paste the new one here. For more info,
click here
Efficiency
20%
Listening
Saturn is the ringed one
and a gas giant

80%
Talking
Venus in fact has a very
beautiful name
Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
 Comparisons

25% 50%

Mercury Venus
Mercury is the smallest one in It has a beautiful name and the
the Solar System but larger second closest planet from the
than Moon Sun
Thanks!
Does anyone have any
questions?
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