Professional Documents
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Market Research and Analysis
Market Research and Analysis
RESEARCH AND
ANALYSIS
GROUP 2
Agenda
1.Introduction
2. Conducting Market Research in Real Estate
3. Analyzing Market Trends and Demographics
4. Identifying Target Market and Buyer Personas
5. Competitive Analysis and SWOT Analysis
6. Summary
Research for the real estate can be used for a variety of purposes. The main goal of
market research for this industry is to discover if your business will be successful
in a particular location.
- To do so, check for websites that provide real estate agent, vendor, supplier
information in specific localities. BiggerPockets and Parkbench
neighborhood marketing platform, for example, provide information on local real
estate agents and vendors.
- If you survey your target market, you can get their opinions about moving into a
neighborhood. The more responders who prefer a neighborhood, the more
expensive its properties become. In short, demand dictates the competition of a
region.
- Analyzing the properties of a neighborhood and the real estate you seek to sell
requires not merely examining the physical properties of a home. Rather it also
involves inspecting public utilities and services, along with general environmental
aspects.
According to their:
- Age
- Location
- Education
- Industry
- Gender
- Interests
- Similar demographic information
9/8/20XX PRESENTATION TITLE 15
IDENTIFYING TARGET
MARKET
AND BUYER PERSONA’S
BUYERS PERSONA
A customer persona (also known as a buyer persona) is the representation of your ideal
customer based on market analysis and data collected from existing customers. Aside from
demographics, a customer persona should give you information about your ideal
customers such as their typical buying behavior, their lifestyle, needs, problems and
challenges, goals, and motivations.